Biznology

SEPTEMBER 23, 2014

If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. I’ll be presenting from 12:15PM until 12:45PM EDT. Long Tail Blogger Outreach. The Three Little Pigs.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

JULY 10, 2014

days, came with the promise of giving everybody a voice, the enabling of the long tail and the end of best-sellers. However, in its present form, rather than flattening the power law distribution of opinions, social media seems to be consolidating a dumbbell curve model, where almost nothing bridges the two sides of a discussion.

Social Media 80

Social Media Media Web 2.0 Long Tail Marketing 80

Biznology

JULY 26, 2013

Without the clear and measurable product sales or limited, easy-to-track campaigns, service-driven companies, such as digital marketing companies, may have the most difficulties following the long tail back to ROI. And a robust range of reports gives you real-time insight into opportunities that can help you manage your pipeline.

Marketing Management 80

Marketing Management Service Business Paid Search Agency 80

Biznology

JULY 9, 2014

This is important because the business wants to understand how present technology decisions will be applicable/maximized in the future. In your proposal you’ll want to highlight the advantages of user-generated content as part of a scalable long-tail SEO strategy.

Enterprise Management 80

Enterprise Management Buy SEO Marketing & Strategy 80

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? I am a man possessed! That said, I really don’t collect people. People don’t like being collected. People don’t like being collected but people hate being dismissed.

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

APRIL 15, 2022

Our course concluded last week and as part of our “graduation,” we did a final presentation of our independent project roadmaps (as shown in the above picture). “I long to accomplish a great and noble task; but it is my chief duty and joy to accomplish humble tasks as though they were great and noble.

Rules 104

Rules Dwell Lead Ranking Work Management 104

Biznology

OCTOBER 18, 2016

Here’s the deck I delivered to the class, for your edification and general edutainment: The class was delightful because not only did I deliver the presentation but Shashi kept me there for the entire class so that we could do some practical work as well. B-D-List (the mid-section of the long tail often asks for money).

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. B-D-List (the mid-section of the long tail often asks for money).

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

MARCH 5, 2013

Seriously long-tail with a limited audience. Being open, earnest, curious, present, and interested. Why not, right? I needed all the help I could get because who owns their own Concept2 rowing machine anyway? And maybe “just right” can be boiled down to knowing and engaging your audience, perfectly.

Facebook 80

Facebook Burn Rate Long Tail Marketing Content 80

Biznology

APRIL 23, 2013

I have always called this long-tail blogger outreach (though I would love your help with choosing a new name for it) because it focuses on the B-Z-list bloggers, the online influencers who are often overlooked by most social media teams at digital agencies. Before long, hundreds of email replies stream in.

Blogger 80

Blogger Outreach Social Media PR 80