LeadSloth

MARCH 6, 2010

This is the list: Nominee. However, looking at the Tweets about “Marketing Automation&# , eleven nominees have never tweeted about Marketing Automation at all, or just once or twice. I’ve used Google to count, searching for “Marketing Automation site:twitter.com/username&#. If you haven’t voted yet, please do so now !

Marketing Automation 100

Marketing Automation Twitter Automation B2B Marketing 100

LeadSloth

JULY 14, 2009

Once you’ve created your keyword list, you can start optimizing your site: Just to be sure, check if the search spiders can find your site. Consider creating “link bait&# : popular topic formats are “top 10 rules for…&# or a list of blogs or Twitter accounts that cover your space. 2) Optimize Your Website.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

NOVEMBER 16, 2010

Purchased list: 250 days. Also on the list: New York, Boston, Washington DC and Raleigh-Durham. Also, lead source can give valuable clues to the desired length of the nurturing process. One company measured how long it took from initial lead creation until an opportunity was created: Organic search: 30 days. Paid search: 60 days.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

OCTOBER 16, 2009

Let’s try to get a similar list for Marketing Automation managers. List acquisition and import. If you believe in the 10/90 perspective, it’s suddenly much more important to hire the right people. Avinash has great advice for that in his Signs You Are a Great Analyst blog post. But that’s for web analysts.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

AUGUST 5, 2010

Newsletters break the primary rule of effective email marketing, that is: you need to segment your list to make messages relevant. They were designed to “stay in touch&# and offer something of interest to everyone. In other words: it tried to be everything to everyone!

Newsletter 100

Newsletter Practices Lead Nurturing DemandBase 100

LeadSloth

SEPTEMBER 30, 2010

Of the vendors on my list of Marketing Automation vendors, only a handful have enough customers to make this happen. To organize a user conference, a vendor needs critical mass. You need hundreds of customers, otherwise you won’t get a reasonable number of people to attend the conference.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

JULY 10, 2009

I hope you found some interesting new blogs in this list. Upshot Institute. This is a resource website with information on marketing automation vendors, podcasts, webinars and blogs. And again, if you have any blog recommendations, please let me know: I’m looking forward to discover new thought leaders.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

LeadSloth

OCTOBER 18, 2010

In 30 minutes get practical tips from Jep that will turn more deals into revenue, using list segmentation, email marketing and irresistible content. With people, processes and content in place, you are well on your way to Marketing Automation success! Webinar, Tue 10/19: Using Lead Nurturing to Turn More Leads Into Revenue.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

MAY 5, 2010

Before – Social media is great way to get in touch with new prospect, in addition to the more traditional approaches like advertising and list buying. The big changes are in the phases before and after this. I won’t automate great content, but at least it can take care of the logistics.

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

LeadSloth

AUGUST 4, 2009

Of course, Social Media is all the rage, but I would also use the Genius URL Shortener for online advertisements, list rentals, and so on. It ties into existing identified visitor tracking functionality (so clicks on GURLs and the entire web session are added to the lead record as metadata).

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

OCTOBER 15, 2010

There was a whole list of other planned improvements. The big announcement was an upcoming integration with Webinar software, starting with Webex. GotoWebinar will follow, but GotoWebinar first needs to add an API to their product (please do so ASAP!).

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

APRIL 24, 2009

So here’s the list. A couple of people recently asked me which blogs I’m frequently reading. Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet!

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 100

LeadSloth

APRIL 15, 2009

a list of industries). The setup of this part is more complex than in most marketing automation systems. You have to: Manually map fields to the right Salesforce.com fields, based on naming conventions. Re-create select boxes (e.g. Add several hidden fields, for example to link the form submission to a Campaign.

Salesforce.com 100

Salesforce.com Landing Pages Adwords Marketing Automation Services 100

LeadSloth

SEPTEMBER 24, 2009

In this post I listed 8 ideas to address this question (and feel free to share yours in the comments!). is the question I get asked most by attendees of the MarketingSherpa B2B Marketing Summit in San Francisco. Choose Your Products and/or Business Unit.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

AUGUST 24, 2010

To determine the pieces of content, make a list of all the questions people typically ask in this stage. If you know the email campaign, how do you decide which content should be in it, and in which order? I can share some approaches that work well for me in my consulting practice. Also try to find out typical objections.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

MARCH 22, 2009

This project is still in the planning phase, so I’m still compiling a list of all the pros and cons. That is great for manageability, but – if you have the habit of qualifying leads before sending them to the CRM system – you now have a database full with unqualified leads. What Is Your Take? That is a significant savings.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

LeadSloth

AUGUST 11, 2009

Jep: How would you describe the unique benefits of Paid Search in the entire spectrum of options that B2B marketing managers have to promote their products (such as banner ads, list rentals, telemarketing, etc.)? Terry: Well, the reason paid search has become so big is that ads are matched to user searches.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

JUNE 30, 2009

In an earlier post about Lead Management I listed the following Marketing Automation features: building landing pages and registration forms. For a full list of Inbound Marketing features, see the previous article. Automation systems can do this work for you, and - in additional to saving time - also improve quality.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

JANUARY 12, 2010

The recession reminded companies of the value of marketing to their installed base, and to their in house lists. Google adwords, banner ads on sites A/B/C, purchasing prequalified leads from companies like Tippit, purchasing email lists from vendor A/B/C, event sponsorships A/B/C, etc.).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100