LeadSquared

OCTOBER 23, 2016

What social media platforms are recommended for a webcasting provider? For a webcasting service, it would be better if you run ads on video platforms like YouTube. LinkedIn and Twitter are other good options, because the people you are trying to reach out would be there as well. LinkedIn: 9. Twitter: 8.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Adobe Experience Cloud Blog

MAY 27, 2011

The email will typically include content related to the event, e.g. presentation slides, background information, access to a post-webinar discussion in your LinkedIn group, etc. Some webcast platforms allow you to build a feedback survey directly into the webinar experience. Number of comments/likes/shares on Facebook and LinkedIn.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

NuSpark Consulting

JULY 15, 2011

Additionally, our content approach covers three main goals: Increased website traffic. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. With the message approach confirmed, the next step is to leverage that content to build site traffic and leads. Builds traffic to your website.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Additionally, our content approach covers three main goals: Increased website traffic. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. With the message approach confirmed, the next step is to leverage that content to build site traffic and leads. Builds traffic to your website.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Online Marketing Institute

DECEMBER 23, 2010

Outsourced Marketing – Hubs exist only if they attract website traffic, and they spend time and resources on their SEO, PPC, and Social Media efforts. This can provide both the sales person and the marketing team with information that can improve communications with prospects and customers.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

markempa

NOVEMBER 14, 2005

By pinpointing where traffic originates and the accompanying click-stream, you have the means of tracking the path visitors are taking to your site. By pinpointing where traffic originates and the accompanying click-stream, you have the means of tracking the path visitors are taking to your site.

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

JUNE 7, 2005

WSJ.coms Riva Richmond writes, "While any size company can use such a strategy, small businesses may benefit most: Blogs offer little-known small businesses name recognition, and the chance to boost traffic well beyond what theyd get if they were simply offering goods and services for sale."

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

PureB2B

SEPTEMBER 22, 2021

Telemarketing, cross-posting material on LinkedIn, cold email, and running PPC advertising are all popular B2B content syndication methods. If you are already getting steady traffic to your existing content, you might wonder what is the need for content syndication? PPC is the quickest method to get targeted traffic to your website.

Effectiveness 118

Effectiveness Telemarketing Advertising Agencies Sales Qualified Leads 118

Online Marketing Institute

NOVEMBER 8, 2010

The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

MARCH 16, 2012

Aren't there other parts of your website to which you can publish the valuable content you've become so great at creating -- and maybe drive even more traffic, leads, and customers for your business? Do you have an arsenal of multimedia content, like podcasts, webcasts, and videos?

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

DECEMBER 30, 2011

Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather you met in brief, heard speak, or know through another connection. has its own LinkedIn Today.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

PureB2B

SEPTEMBER 22, 2021

Telemarketing, cross-posting material on LinkedIn, cold email, and running PPC advertising are all popular B2B content syndication methods. If you are already getting steady traffic to your existing content, you might wonder what is the need for content syndication? PPC is the quickest method to get targeted traffic to your website.

Effectiveness 62

Effectiveness Telemarketing Advertising Agencies Sales Qualified Leads 62

SpotMe Blog

JUNE 29, 2023

6 Evaluate and optimize Track key metrics like website traffic, content downloads, event attendance, and sales to determine what’s working and not working. Some of the main digital pharma marketing channels to leverage include: Social media: Build a social media strategy across platforms like LinkedIn, Twitter, and YouTube.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Zoominfo

JULY 11, 2018

60% of B2B marketers measure success with web traffic, while 51% use sales lead quality, and 45% use social media sharing ( source ). 61% of marketers say generating traffic and leads is a top inbound marketing challenge at their organization ( source ). 84% of buyers share business-related content on LinkedIn ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Hubspot

JUNE 23, 2010

LinkedIn - LinkedIn is a business-oriented social networking site. Podcast - A podcast, or non-streamed webcast, is a series of digital media files, either audio or video, that are released episodically and often downloaded through an RSS feed. Quantcast - Quantcast provides website traffic and demographics for websites.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com. BONUS ANSWER: I put some of my content out into SEVERAL places.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Valasys

DECEMBER 13, 2019

According to a research from Salesbox, the following are the most popular types of content used in B2B content syndication strategies: 85% of the marketers prefer whitepapers 60% of the campaigns include webcasts 50% of the campaigns include creating infographics & 35% of the campaigns include writing articles. Well, it does.

Cost per Lead 64

Cost per Lead Top of Funnel Sales Qualified Leads CPL 64

Marketing Insider Group

OCTOBER 24, 2012

If we accept the Social Business imperative , you know we need to grow our army of storytellers in order gain a greater share of voice, to attract an audience of interested parties and ultimately to convert that traffic into quantifiable business. Identify the top LinkedIn groups for each keyword group. Photo Source.

Webcast 100

Webcast Marketing Management Content Curation 100

Paul Gillin

JUNE 24, 2010

In the example below, lead activity appears to correlate positively with traffic to a company blog. The positive correlation is indicated by the change from baseline, which appears to correspond with the upward movement in blog traffic. The webcast is probably the smarter incentive to offer. With webcast.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Webbiquity

OCTOBER 16, 2012

and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Metadata

SEPTEMBER 19, 2022

Cost-effective email campaigns provide product education, build relationships, drive website traffic, create brand awareness, and increase conversions. Facebook, Instagram, and LinkedIn targeted marketing. Making an impact through paid social can get costly and competitive quickly, especially for B2B businesses on LinkedIn.

Paid Content 52

Paid Content Examples Psychographics Advertising Agencies 52

Webbiquity

NOVEMBER 3, 2014

On the other hand, webinars/webcasts are used by less than half of b2b marketers. Not surprisingly, the top metrics used to measure content marketing success are website traffic (63%) and downloads / conversions (59%). LinkedIn rules, Facebook…not so much. Rounding out the top five tactics are: • Social media (64%).

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Zoominfo

JULY 21, 2019

60% of B2B marketers measure success with web traffic, while 51% use sales lead quality, and 45% use social media sharing ( source ). B2B Content Marketing Challenges 61% of marketers say generating traffic and leads is a top inbound marketing challenge at their organization ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Content4Demand

AUGUST 7, 2020

Last year, we created a successful big-rock influencer E-book that generated a great deal of excitement and web traffic. We recently aired a webcast that dives into how Bottomline turned its influencer campaign into its top driver of web traffic and a key source of MQLs.

Top of Funnel 104

Top of Funnel Work Management Webinar Metrics Marketing Management 104

Convince & Convert

MARCH 15, 2012

Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?). Eric : You and I did a great webcast this week about niche networks , and three or four years ago, Twitter was a niche network.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Webbiquity

FEBRUARY 21, 2012

Webinars / webcasts. But unless you sell pet supplies, the value of drawing that traffic to your site will be virtually zilch. On LinkedIn, search for relevant groups, then connect with members of those groups. Join the same groups on LinkedIn. Content can be produced in a wide variety of formats: • White papers.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Webbiquity

APRIL 18, 2012

Citing research showing that “Social media campaigns with a robust content marketing strategy provide approximately seven times the number of leads/conversions as a social media campaign without,” Chad Pollitt shows how content marketing positively affects conversion rates, SEO, referral traffic and branding.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Webbiquity

OCTOBER 8, 2013

Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument. You don’t need to use LinkedIn to contact people you met with if you don’t want to. Email can work. Even better, send hand-written thank-you cards. That will really blow them away.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument. You don’t need to use LinkedIn to contact people you met with if you don’t want to. Email can work. Even better, send hand-written thank-you cards. That will really blow them away.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Online Marketing Institute

NOVEMBER 4, 2010

The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Over 70% of SlideShare traffic comes from targeted searches by professionals looking for specific solutions. Create a Webcast on Udemy. Mix it up and see what works for your brand and your audience. Create a SlideShare. SlideShare is a slide hosting service that allows users to upload presentation slides to share online.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

Online Marketing Institute

DECEMBER 23, 2010

You want your traffic to come to posts inside your blog, not the homepage. Make sure your blog’s homepage contains only an excerpt or abstract from each post, and a link to the single-post page. Optimizing individual posts and getting the post URLs indexed is the key objective.

SEO 40

SEO Webcast B2B De-duplication 40

Single Grain

AUGUST 22, 2023

Work With Us Video 91% of businesses say that video as a marketing tool has helped increase their traffic. Business Wire ) 51% of B2B SaaS marketing professionals say webinars and webcasts were their most successful form of video content, followed by interviews with industry experts at 36%. LinkedIn ) 36.7%

Statistics 98

Statistics Paid Content Webinar Metrics Marketing & Strategy 98

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. e-Strategy Trends ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. e-Strategy Trends ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100