Hubspot

FEBRUARY 3, 2020

This will help you better scale your strategies to fit Gen Z, rather than completely reshaping your tactics in costly ways. To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations. 52 Gen Z Stats to Know in 2020.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. The B2B ecommerce market, however, accounted for $1.8

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Optinmonster

DECEMBER 28, 2023

Which Drives More Sales: Email or Social Media? Here are some interesting stats on email usage : 99% of email users check their inbox every day. Here are the stats. According to stats, Gmail tops the list. Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.”

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. LinkedIn) An ABM strategy can boost marketing revenue by 208%.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. companies have integrated social media with their customer service, sales, or product development processes.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Tactics tailored to Gen X are not going to get you far.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SocialPilot

FEBRUARY 6, 2024

Here are some of the stats you should note in influencer marketing advertising: 4. 1.25% 1% YouTube 3.5% Most businesses usually go for transactions that involve a percentage commission on the sales. Do you know that over 55% of marketers use YouTube to market products ? billion USD expenditure projected by experts.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Biznology

MARCH 1, 2019

For technology-related videos, YouTube rules. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%). Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Tiecas

JANUARY 27, 2024

Education and awareness: Industrial blogs enable the company to educate potential customers about its products, services, and manufacturing processes. These engaged readers can then be nurtured and converted into valuable leads that turn into sales opportunities. In turn, it will help generate better-quality leads and grow sales.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

KoMarketing Associates

JUNE 25, 2019

Other stats from livestream further prove that online views in all industries and demographics enjoy live streaming videos: 45% of live video audiences would pay for live, exclusive, on-demand video. Sale announcements. Facebook is likely the largest live streaming social media platform, outside of YouTube.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Valasys

APRIL 13, 2020

Since the very inception of the B2B businesses, customer relationship management has been in use in some way or the other. Agile CRM integrations are need of the hour for modern businesses to meet the expectations of their customers and to outlast their competitors in the lead acquisition, nurturing and sales closure game.

CRM 98

CRM Marketing Management Deliverability Intent Data 98

Marketing Insider Group

MAY 11, 2020

Content marketing drives measurable results and ROI over more traditional marketing tactics. Content marketing is the process of consistently publishing content that audiences want to consume. But the stats don’t lie. 41 percent of B2B buyers consume three to five pieces of content before talking to sales.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Hubspot

JANUARY 24, 2018

76% say it helped them increase sales. LinkedIn is poised to fly in 2018. We asked our respondents about all sorts of different platforms and techniques -- YouTube, Facebook, interactive video and more. 47% say it helped them reduce support queries. 76% say it helped them increase traffic. Not so much.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Naturally, brand awareness goes hand in hand with these videos that live at the top of your marketing funnel. Mat King, Vidyard’s Video Production Manager, breaks down all you need to know to make great promo videos.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Marketing Insider Group

OCTOBER 6, 2015

94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%). Illustrations and photos also saw the biggest jump in content marketing tactic usage, from 69% last year to 76% this year. Which Social Media Channels Do B2B Marketers Use Most?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. So you’ve created some videos. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Hubspot

MARCH 18, 2020

Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Develop a stronger social media strategy for your business’s specific goals related to things like your marketing, sales, and service efforts. How do you do this? What is social media analytics?

Social Media 100

Social Media Analytics Media Work Management 100

EveryoneSocial

SEPTEMBER 21, 2020

At a basic level of employee advocacy, the most common need is for marketing and sales to amplify reach and results of company content. Often, your employees are not aware of all the latest content outside of the marketing or sales department. For example, say your marketing team posted something awesome to the company LinkedIn page.

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

Outgrow

DECEMBER 17, 2020

And around 30% are planning to do the same for Facebook, YouTube, and LinkedIn. UK retailers saw a 23% increase in their online store sales on Black Friday (2020). During August and September 2020, the international online sales of luxury goods surged by 170% YoY. billion worldwide. So let’s dig in!

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Optinmonster

DECEMBER 4, 2019

By what the stats show, yes. Boosts conversions and sales. Instead of just trying to rank for bottom of the funnel keywords (like “buy dog food”) you’re attracting people to your brand at the top of the funnel through educational and exciting content (like “12 awesome tricks to teach your dog”).

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

TrustRadius Marketing

APRIL 13, 2022

Agencies or freelancers can handle managing, creating, and promoting your brand for you. You may still want to see a range of costs to wrap your head around, but understand this range is based on using services and agencies to manage or create your social media content. You’ll see their case studies stats quoted in many SMM articles.

Paid Content 52

Paid Content Social Media Pricing Price 52

Anyword

MARCH 30, 2022

Many (but not all) of the main marketing channels use SEO for this function, such as LinkedIn, Slideshare, Google, and Google Ads. Even highly visual channels like YouTube and Instagram rely on keywords to some extent. Clicking on a search result is merely the start of the user journey down the sales funnel.

Copywriting 52

Copywriting SEO Marketing AI Tips 52

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Naturally, brand awareness goes hand in hand with these videos that live at the top of your marketing funnel. Where to Use Promo Videos Use promo videos for top-of-funnel marketing efforts. What is a Promo Video?

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Convince & Convert

APRIL 24, 2012

Have you created a process for identifying satisfied customers and recording their stories? One testimonial can turn into a formal case study, a video for YouTube, and add practical depth to a whitepaper. One testimonial can turn into a formal case study, a video for YouTube, and add practical depth to a whitepaper.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Or if you’re a sales leader or rep looking for more intel or insight on how video can grab your prospect’s attention, accelerate deal cycles, and close more business—we’ve got you covered too. Contents 1.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. In this guide, we’ll teach you how to add chapters to your YouTube videos, as well as to your Vidyard videos. Onboarding Your Remote Sales Team 1.1 Contents 1.

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. It’s hard to create a marketing funnel that flows smoothly from start to finish. To keep things simple, I have segmented the list of growth tools based on different stages of a business funnel. What Are Growth Hacking Tools?

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

Magisto

JULY 28, 2019

Switching to a business profile is an elementary step that allows you to access some stats about your posts and audience. These stats are a great starting point for you to understand who is already following you, at what time your audience is using the app, and how good your engagement is compared to your reach. And you’re done!

Business 75

Business Ideal Customer Profiles Profiling Social Media 75

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. In this guide, we’ll teach you how to add chapters to your YouTube videos, as well as to your Vidyard videos. Onboarding Your Remote Sales Team 1.1 Contents 1.

Youtube 65

Youtube Video Marketing Statistics Paid Search Agency 65

SnapApp

FEBRUARY 28, 2018

Check out these stats: 39% of respondents in an Edelman study said thought leadership got companies invited to submit an RFP for work — and 47% said it played a role in awarding those contracts. Forbes reports that sales reps who are active on social media outsell their peers by 78%. Do you want to do it at all?

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

LeadSquared

MAY 20, 2015

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time. Source: AdAge). Education Businesses.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

LEADership

NOVEMBER 1, 2013

These numbers prove that content marketing is king; here are some more stats, which were reported by the Content Marketing Institute: The Key To Creating Successful Content Marketing. 86% of companies hire someone to manage their content marketing. The top four include: LinkedIn (91%), Twitter (85%), Facebook (81%) and YouTube (73%).

Trends 40

Trends Planning Content Marketing Case Studies 40

Oktopost

SEPTEMBER 27, 2022

In this article, we’ll cover some of the most effective strategies for leveling up your video marketing and moving more leads into your sales funnel. From TV commercials to YouTube ads before videos and Instagram ads on your feed, you probably see numerous marketing videos every day without a second thought. Top of the Funnel.

Top of Funnel 118

Top of Funnel Video Marketing B2B Advertising Funnels 118