PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Why You Need LinkedIn Lead Generation. 4 Ways to Use LinkedIn for B2B Lead Generation.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

The Point

FEBRUARY 28, 2023

For some, it may be the hassle of navigating an onerous MDF approval process. Whatever the process, partners should invest the time in planning and preparation to ensure those sales or marketing dollars reap the greatest reward. Or an ad on LinkedIn. Why are channel partners leaving so much money on the table?

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Webbiquity

AUGUST 1, 2023

But organizations typically seek to accelerate this process as much as possible. To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

The Point

APRIL 19, 2017

Is it aligned with where your audience is in the purchase process? In contrast, lead nurturing content – content designed to nudge a prospect along the sales cycle – is often tailored to answer questions for those further along in the purchase process. Content can work at every stage of the funnel – early, mid, late.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Marketing Insider Group

FEBRUARY 4, 2020

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Keep writing those blog posts and white papers. Only get your employees involved in the process. Fussbutton with your employees.

Generation 298

Generation Content Paid Search Agency Trust Marketing 298

Vision Edge Marketing

DECEMBER 15, 2020

This trend has certainly added more twists and turns to the buying process. 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. ? Peer Influence and its Effects on the B2B Buying Process. Several findings are worth noting: ?

Peer-to-peer 286

Peer-to-peer Buy Sales Cycle B2B Sales 286

markempa

AUGUST 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Martech

NOVEMBER 9, 2022

Some 44% of C-suite executives, VPs and department heads who know about podcasts listen to them, according to LinkedIn (and 79% of the US population knows about podcasts). This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material.

Advertising Channels 131

Advertising Channels B2B Marketing Planning B2B 131

markempa

OCTOBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper.

BtoB 120

BtoB Lead Generation Paper Generation 120

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Martech

DECEMBER 5, 2023

Email automation can help you speed up the process of sending cold emails, but you have to be wary of sacrificing authenticity for scale. Word for word from my LinkedIn bio ** A version of this copy is on my website. Harvesting names and contact info from websites or LinkedIn isn’t a best practice for anybody.

Marketing AI 113

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 113

markempa

APRIL 1, 2013

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Here are their five essential tips to getting to the point where it’s easy to generate leads on LinkedIn. Ramdas advised following groups, individuals and companies so information about them fills your LinkedIn stream.

Lead Generation 120

Lead Generation Linkedin Generation Lead Scoring 120

ClearVoice

DECEMBER 18, 2023

Things are more complicated when targeting high-value accounts with multiple decision-makers in the buying process. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Don’t abandon the self-service experience.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

BOP Design

JANUARY 7, 2022

No matter what the industry under the B2B umbrella, there are unique characteristics of the B2B marketing and sales process and this will be outlined below. This is often a combination of inbound and outbound tactics, with inbound being much more effective early in the process. Many companies have B2C, B2B, and B2G marketing channels.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting. Lead generation.

Lead Generation 96

Lead Generation Linkedin Paid Content Generation 96

Martech

FEBRUARY 20, 2024

Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. These pieces can also be published on your business’s website, or shared on LinkedIn or in other online communities related to your industry. Business email address Subscribe Processing.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

FunnelEnvy

MARCH 18, 2024

For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. You might assume they are only active on LinkedIn, but they’re actually building a large audience on TikTok. They may be checking out blog posts, white papers, and webinars.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

The Point

JULY 17, 2017

This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes. FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

markempa

AUGUST 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. MarketingSherpa.com : How to Get Thousands More White Paper Readers & Webinar Attendees: Red Hats Initial Test Results. Why or Why not?

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Martech

MARCH 12, 2024

By studying the LinkedIn behaviors of more than 500+ equity partners in a law firm we were able to show a link between the size of partner networks and activity, with billable revenue. Social must be considered in producing any marketing asset — video, white paper, case study or event. Effective social media use takes a village.

Social Media 84

Social Media Media B2B Advertising Agencies 84

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Tomorrow People

APRIL 10, 2018

While content such as case studies, white papers and blogs on your company website have a big part to play in this, developing a ‘micro content’ strategy is also key. Today’s marketers have to provide significant amounts of content in order to pull prospects in and keep them engaged.

Lead Scoring 176

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 176

Hinge Marketing

FEBRUARY 22, 2024

They are researching answers to their organization’s problems very early in process—often months or years before they are ready to buy. Educational content such as blog posts, executive guides, white paper and ebooks address this need. LinkedIn is their top recruiting tool, which High Growth firms use 33% more often.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Zoominfo

JULY 25, 2023

Boost Revenue & Bottom Line Measuring B2B lead gen success is a powerful way to track and improve your marketing and sales processes. Tighten Up Your TAM Part of the B2B lead generation process is getting to know the audience profiles and behaviors that correlate with sales — more on that in a little bit.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Webbiquity

MARCH 31, 2022

Your launch is just the beginning of an ongoing process of continual improvement. And because ABM is so highly targeted, it also aligns your own internal processes better. You can connect with him via LinkedIn and Twitter. Influencer marketing is a bigger deal than you realize.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Heinz Marketing

MAY 29, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are featuring every episode of Sales Pipeline Radio on demand on LinkedIn, as well as every episode in the history of Sales Pipeline Radio. Our ability to kind of manage systems, backend processes, diligence.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

Brandpoint

MARCH 25, 2023

If you have eBooks or white papers that you are using as lead generation tools, those pieces are perfect to email to current prospects. Because relationships and referrals are so critical to completing the manufacturing sales process, you’ll want to your sales team actively sharing your content on LinkedIn.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Marketing Craftmanship

JUNE 11, 2015

White Paper…check. LinkedIn and Twitter Accounts…check / check. This second diagnostic question, regarding the practical benefit of marketing activity, is actually an integral part of the marketing plan development process. Client Newsletter…check. Trade Show…check. Blog…check. Publicity…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

Martech

MARCH 31, 2023

Common offerings include webinars, white papers, user communities and user conferences. These groups may have LinkedIn groups, Slack workspaces or listservs. Online courses On-demand training providers, like Coursera, LinkedIn Learning, and Pluralsight, offer access to most content for free. Get MarTech! In your inbox.

Work Management 98

Work Management Marketing Management Training Vendors 98

The Marketing Blender

MARCH 2, 2022

This sales mapping process also highlights areas where new marketing deliverables should be created. This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. How to optimize your B2B LinkedIn profile. Creating a B2B brand strategy.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Marketing Insider Group

SEPTEMBER 1, 2015

Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc. Step 3: Brainstorm. Brainstorm content ideas that will resonate with your segment.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Biznology

MARCH 1, 2019

It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Biznology

OCTOBER 2, 2019

I was active on LinkedIn sharing articles, commenting and connecting. When a vendor was looking for a partner for a white-paper or someone to serve on a panel, I was the first to volunteer. Building a strong personal brand is an aggregate process that builds upon itself. How to Build Your Personal Brand.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 280

Linkedin Advertisements Advertising Practices 280

Pam Didner

AUGUST 16, 2020

Chaos never goes away, but processes and tools will minimize it. If you create a white paper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. When I speak, I always encourage attendees to reach out and ask me questions. Q5: Do you think content marketing is for everyone?

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Hinge Marketing

MAY 23, 2016

While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. It’s almost like automating the referral process. 8) White Papers or e-Books. White papers also make great pay-per-click offers. 9) E-newsletter.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118