Vidyard

JUNE 8, 2022

You hear it within any sales organization structure: AE…SE…BDR…SDR. The sales organization structure can be complex at first glance, but once you have a better understanding of the typical roles that make up a sales organization, you’ll soon understand how they work together to build sales pipeline and keep money flowing into the business.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

The Forward Observer

MARCH 29, 2024

A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

The Forward Observer

MARCH 15, 2024

While this sounds like common sense, shockingly few organizations actually conduct business this way. is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results.

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

Biznology

JUNE 22, 2017

LinkedIn wants you to start using hashtags and I think it’s about time. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). In other words, improving SEO on LinkedIn will, in turn, improve your search results on Google.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Marketing Insider Group

JULY 16, 2020

But there is a lack of relevance and a personal connection that is keeping companies from building strong digital relationships on platforms like LinkedIn. This is why I created our upcoming virtual LinkedIn training that will cover the shifts sales and marketing teams need to go beyond brand awareness on social.

Top of Funnel 164

Top of Funnel Ideal Customer Profiles Profiling Linkedin 164

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. How Oktopost Can Help B2B Brands Transition From LinkedIn Elevate. Don’t get me wrong.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Top Rank Marketing

AUGUST 18, 2023

Search Engine Journal DEI still a strong strategy despite backlash — here’s what the numbers say Cutting diversity, equity and inclusion (DEI) from an organization’s strategy could already be combining to cost U.S. percent of business exhibitions having canceled during the first quarter of 2023, significantly lower than the 8.9

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

Seismic

APRIL 27, 2021

This is the sixth blog in a six-part series (read part 1 , part 2 , part 3 , part 4 , and part 5 ) where I’ll share findings from my experience that I hope will help your organization launch, scale, sustain, and, ultimately, win on social media. My experience developing training strategies was born from trial and error.

Training 52

Training Paid Search Agency Marketing Management Opt-out 52

markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. I think the most surprising thing is the fact that people don’t realize the amount of movement inside of an organization.

Linkedin 297

Linkedin Research Studies B2B 297

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Choosing the alternative to LinkedIn Elevate. Why Oktopost Can Help B2B Brands Transition From LinkedIn Elevate.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

The Forward Observer

MARCH 1, 2024

However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

ClearVoice

JANUARY 26, 2021

This is why it’s crucial to be aware of what social media is good for and what it is not ; when to get on and when to get off the social media train. Know when to step on the train and when it’s your stop. 3 tips for getting on and getting off the social media train. There is a time and place for everything.

Social Media 116

Social Media Paid Content Training Media 116

Oktopost

MARCH 31, 2024

She also shares her top tips for keeping advocates engaged, including quarterly training and gamification ideas to hold their interest in the long-term – she even created her own spin on Spotify Wrapped to create an “Oktopost Wrapped” campaign at the end of 2023 to showcase their results to her team and shoutout there top performing advocates.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Seismic

JANUARY 14, 2022

If you’re currently in sales or have completed any sales skills training during your career, you’ve probably heard about building rapport with your prospects and customers. If you’re a sales executive, responsibilities only grow as your organization does. This post was originally published by Olivia Adkison on lessonly.com.

Training 52

Training Ad Building Transparency Outreach 52

Seismic

JANUARY 14, 2022

If you’re currently in sales or have completed any sales skills training during your career, you’ve probably heard about building rapport with your prospects and customers. If you’re a sales executive, responsibilities only grow as your organization does. This post was originally published by Olivia Adkison on lessonly.com.

Training 52

Training Ad Building Transparency Outreach 52

MindFire

MARCH 12, 2021

What is LinkedIn Social Selling, and how does it help innovative companies reach and engage their prospects and clients? Maybe you’ve tried LinkedIn, but it hasn’t “worked” for your business. LINKEDIN SOCIAL SELLING: WATCH WORKSHOP NOW. Slides for the LinkedIn Social Marketing & Sales Workshop.

Linkedin 52

Linkedin Social Marketing Ideal Customer Profiles Training 52

Hubspot

MAY 4, 2020

When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects. Here are the important statistics you need to know to help you crush your social selling efforts on LinkedIn. Social Selling LinkedIn Stats.

Linkedin 80

Linkedin Stats Lead Scoring Lead Ranking 80

Oktopost

FEBRUARY 19, 2024

The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Your advocates are almost nine times more likely to post on LinkedIn than they are on X (formally Twitter), its closest ‘competitor’. Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Salesforce Marketing Cloud

FEBRUARY 2, 2024

or “Do you partner with outside organizations?” If your prospect is interested, the first thing they’ll likely do is check out your LinkedIn profile or company page to get more information. These leaders don’t have enough time to meet, coach, or train each seller personally. Contact information. Call to action (CTA).

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Oktopost

APRIL 27, 2024

What needs to be included when gamifying employee advocacy Do: Put together a well-thought-out training before launch day Make the rules of the game clear from the get-go. Your training should include why you’re launching advocacy, what’s in it for your employees, and explain the rules of the game.

Peer-to-peer 62

Peer-to-peer Training CAN-SPAM Social Media 62

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

The Forward Observer

NOVEMBER 10, 2023

An organization’s content communicates everything to consumers. Over the last ten years, Robert and his firm, The Content Advisory , have advised more than 500 companies, including McDonalds, Salesforce, Hilton, Facebook, UPS, Adidas, LinkedIn, KPMG, NASA, The Bill & Melinda Gates Foundation, and 15 of the Fortune 100.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

Convince & Convert

JANUARY 26, 2016

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. Through grit, determination, organization, and many many frequent flier miles, she has transformed a nation of real estate agents into social video moguls. Virtual Reality. Seems impossible, right?

Training 113

Training Video Marketing Skype Effectiveness 113

Marketing Insider Group

JUNE 2, 2021

Content Marketing Foundations by LinkedIn Learning. LinkedIn Learning offers a subscription plan in which you can gain access to all of its courses for a monthly fee. Like Google’s content marketing course, LinkedIn’s is part of a larger course in digital marketing and offers a certificate for completing the entire course.

Course 332

Course Content Marketing Planning Best Practices 332

Webbiquity

APRIL 18, 2024

Data management: Collecting and managing a large volume of data for effective automation can be daunting, especially while maintaining data privacy and compliance Training and adoption : Ensuring your team is fully trained and on board with new automation tools can be a hurdle. This may affect the overall adoption rate.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

NuSpark Consulting

MAY 7, 2016

Because it’s the preferred content marketing platform for B2B, I recently researched some of the latest LinkedIn numbers to get a sense of two things: (1) how the platform is being used for marketing vs Sales, and (2) what can be improved. Most effective B2B social media platform: LinkedIn: 66%. No surprise there.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

MindFire

APRIL 28, 2021

The #1 marketing & sales issue it addresses ( this is something all organizations wrestle with ). The post How to Unlock LinkedIn to Drive More Sales Using the ‘Social Selling Assistant’ appeared first on MindFire, Inc. How to get started ( you’ll see each step ). coming soon].

Linkedin 98

Linkedin Top of Funnel Marketing Funnels Organic Leads 98

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. How Important is LinkedIn To Business and Employment. LinkedIn boasts 756 million users, 2 million posts every day, and a reputation as the most trusted social platform in the world, according to Business Insider. Why Should You Optimize Your LinkedIn Profile.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Martech

OCTOBER 11, 2023

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. We also observed plenty of organizations still stuck in week-to-week planning of essentially “what do we have that we can post?” The ones who just post… anything and everything.

Social Media 123

Social Media Media B2B B2B Thought Leadership 123

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

The Forward Observer

OCTOBER 27, 2023

In today’s attention economy, event organizers face the challenge of keeping attendees engaged amidst an abundance of distractions. Leveraging his extensive experience with virtual, hybrid, and in-person events, he’s organized events for up to 5,000 people.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Webbiquity

AUGUST 18, 2020

Ideal for midsize organizations, Boomset manages event registration and hosting of virtual events with a few to a few thousand attendees. A brandable virtual event platform for hosting client forums, team meetings, town halls, conferences, webinars, symposia, and online training. Pricing: contact vendor. Total reviews: 26.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Onalytica B2B

NOVEMBER 15, 2018

LinkedIn is normally activated only when they are looking for a new job. Typically, more active on LinkedIn but no other platform other than personal social networks. Large network on LinkedIn and always know someone who knows someone else who can help. What Employee Personas are there? Description. Data-Led Analysis.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Marketing Insider Group

NOVEMBER 10, 2020

Self-Guided Training. Self-guided training resources eliminate this problem by allowing you to consume content, take tests, and earn certifications at your own pace during moments you feel ready to learn. If not, look for a LinkedIn Group that focuses on your marketing niche. Other Organizations’ Marketing.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

Convince & Convert

AUGUST 11, 2021

Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? But the marketing department has an important role to play in most organizations. Sales Training and Enablement. The obvious answer would be the sales team.

Buyer Personas 172

Buyer Personas Paid Search Agency Social Media Training 172

ClearVoice

APRIL 30, 2020

Your LinkedIn summary — aka the “About” section — might be the most important part of your LinkedIn profile. It’s time to make the most of yours — have a look at the LinkedIn summary examples and expert advice below to find out how. Figure out why you’re on LinkedIn: What are you trying to accomplish?

Linkedin 102

Linkedin Work Management Enterprise Management Ideal Customer Profiles 102