KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. LinkedIn Video Ads.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

ClearVoice

APRIL 7, 2023

And what if it had much less competition than other social media platforms? It’s LinkedIn. LinkedIn is a platform focused on business and professionals. There are 900 million members on LinkedIn. To grow your brand on LinkedIn, focus on thought leadership content. What do you want the post to achieve?

Thought Leadership 98

Thought Leadership Linkedin Marketing & Strategy Content 98

Bionic

OCTOBER 21, 2023

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Given the B2B nature of this campaign, it seems LinkedIn would be a good platform for advertising. I was curious to know how LinkedIn Advertising performs against Google Ads.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. LinkedIn is here to stay and should be strongly considered as an option for your organization.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. This content explosion isn’t imagined.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Social Media Today Video dominates social time—but it’s reaching a saturation point When it comes to how much time U.S. percent of time expected to be spent on video during 2023, and reaching 60.1 MediaPost From Mad Men to machines?

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

ClearVoice

MAY 23, 2022

Are you utilizing LinkedIn in the best way possible for your business? No one is extracting as much out of LinkedIn as they should. LinkedIn has so much potential. Unlike other social media platforms, LinkedIn lends itself to getting down to business. The benefits of LinkedIn content go beyond gaining traffic.

Linkedin 98

Linkedin Practices Best Practices Content 98

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Don’t get me wrong. Choosing the Right Platform. Today’s B2B buyers trust people, not brands.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Oktopost

APRIL 30, 2020

Stating that now is a tough time to be planning events would be a wild understatement. Whether involved in essential operations or just trying to get through these challenging times, businesses still need to plan and host events. For many businesses, LinkedIn is the busiest hub of activity involving people they most want to reach.

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. But influencer marketing is not just for B2C. Quick Links.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add a tagline.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Oktopost

OCTOBER 28, 2022

Tracking social media data can be a pain. Between native social dashboards on the individual networks themselves, and the fact that each network measures different KPIs, a digital marketer or social media manager can spend hours trying to track and measure their impact on social media. Let’s not mince words.

Linkedin 62

Linkedin Demographics Work Management Network Marketing 62

Webbiquity

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. This is why some people find it jarring when they see personal or family-focused posts on their LinkedIn feed.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Choosing the alternative to LinkedIn Elevate. Don’t get me wrong. Today’s B2B buyers trust people, not brands.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Top Rank Marketing

AUGUST 18, 2023

Marketing Dive “A lot of people feel either ignored or judged, or have experiences of discrimination that are a lot more common than what marketers think.” — Valeria Piaggio @FuturesNewAmeri Click To Tweet Forrester’s 2024 Planning Guides: Economic Uncertainty Tempers 2024 Budget Expectations — Except In Technology Some 84 percent of U.S.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Buffer

JANUARY 10, 2022

Because, done well, it works. What I didn’t see coming was this: By sharing my firsthand perspective on how recruiters think and work and lessons learned as I built my own business through my blog, LinkedIn, and subscriber newsletter, I was becoming a thought leader. And, it’s working.

Linkedin 90

Linkedin Thought Leadership Paid Search Agency Curation 90

Valasys

MARCH 4, 2020

According to a report from Forbes , LinkedIn is planning to use stories just like Snapchat – ‘LinkedIn Stories’ & is internally testing the functionality. The scope of LinkedIn in recent years has extended beyond just being a platform for social networking & for flaunting your online resume.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Buffer

NOVEMBER 24, 2020

Success on social media can often feel like a secret science. But creating a successful social media strategy is a skill that can be learned. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy?

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Zoominfo

JANUARY 11, 2018

Now boasting 740 million users worldwide, LinkedIn has become the go-to platform for recruiters. This makes sense, since LinkedIn publicly displays virtually every piece of information a recruiter would need to make an informed hiring decision. Let’s look at how LinkedIn is changing and how it impacts the way you do your job.

Linkedin 130

Linkedin High Quality Lead Zoominfo Outreach 130

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Content Standard

SEPTEMBER 17, 2019

When the PESO model —the confluence of paid, earned, shared, and owned media—was unveiled roughly five years ago, it solved marketers’ key question: “I have content, now what?” Or do all these changes in social media algorithms mean it’s best to get back to the drawing board? Image attribution: Toa Heftiba.

Paid Content 64

Paid Content Lead Ranking Distribution Social Media 64

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

JULY 18, 2023

It’s also inconsistent with findings elsewhere in this study, such as blogs (a prime driver of organic search traffic) are identified as one of the top three marketing channels in terms of ROI, and that “88% of marketers who already do SEO work plan to increase or maintain their investment this year.” ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Biznology

JULY 19, 2017

It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers. If you fail to craft a dynamic social selling strategy and implement that plan, your efforts on social media will fall flat. Like this post?

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Social Media 133

Social Media Media B2B B2B Thought Leadership 133

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships.

Social Networks 179

Social Networks Business Work Management Social Media 179

Webbiquity

FEBRUARY 28, 2022

Working together, you will define your business goals, identify and solve problems, and map a plan for success. Do you need a strategic business plan? Do you need an exit plan? Reputation: Does the person have a good social media profile and public image? Guest post by Chloë Donian. What are you trying to achieve?

Consulting 259

Consulting Business Marketing Proposals Planning 259