Adobe Experience Cloud Blog

MARCH 25, 2015

Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). Here is an example of an A/B test we recently ran on LinkedIn using dark posts.

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Adobe Experience Cloud Blog

AUGUST 11, 2017

Content curation provides a direct path to thought leadership for brands and individuals. I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. COST: Free.

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Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). You can follow John on Twitter @jwatton. . In the age of Twitter and Facebook, it's easy to let the channel be the answer.

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Adobe Experience Cloud Blog

APRIL 11, 2018

Facebook, Twitter, Instagram, LinkedIn—these companies don’t owe us anything. I’d love to hear your thoughts on how it has changed your tactics and processes. The post 4 Reasons Your Story Is Your Most Valuable Marketing Asset appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Thought leadership. Leadership development. If you’ve already read one (or more) of the books, we hope you’ll find us on Twitter and share your key takeaways. Josh Turner ’s Connect: The Secret LinkedIn Playbook to Generate Leads, Build Relationships, and Dramatically Increase Your Sales. Digital marketing.

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EMagine B2B Blog

AUGUST 28, 2018

With a successful business background with both small businesses & enterprise organizations and over 20 years of experience in sales & marketing, Rebecca brings extensive digital marketing experience to the leadership team. Stay in touch with me on Twitter: @Lindsey_Hudson1. ” stated Bill Gadless, President of emagine.

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Adobe Experience Cloud Blog

APRIL 13, 2018

For example, your tone will be more professional on LinkedIn than on Twitter. Mint also has a dedicated support account on Twitter and frequently hosts live money chats on Facebook. They frequently post quotes with soothing imagery on Facebook and Twitter. Do you know of a brand using voice and tone effectively?

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Adobe Experience Cloud Blog

MARCH 13, 2018

Publications want high-quality thought leadership content submitted by industry experts , not people who have only their own interests at heart. Editors prefer revised, thoughtful content, free from grammatical errors and loose ends. If you want to get on the good side of publication editors, break the rules at your own peril.

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KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. So how can B2B marketers ensure that the budget for social media marketing continues to be supported by leadership? Twitter network analysis tools like Followerwonk and Contaxio. Email, the website, and SEO.

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Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. But was this ever really a good measure to begin with? Update your web design.

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Adobe Experience Cloud Blog

JULY 13, 2018

This lets you develop integrated communications to reach the same person, for example, via Facebook, Twitter, other social channels, and personal and business email. For example, LinkedIn uses machine learning (the ability of machines to teach themselves from data they collect) to power its smart replies recommendation engine.

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Adobe Experience Cloud Blog

OCTOBER 25, 2018

Traditionally, businesses may have thought of prospects as strangers, but no longer. Thanks to readily accessible information from sources like LinkedIn profiles and self-segmenting email subscribers, marketing and sales teams have an unprecedented amount of information on their leads even though they’re not (yet) customers.

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Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

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Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing, Welcome to the Funnel. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) To learn more from these great minds, follow our Twitter List, Content Marketing Leaders.

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Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. In this post, I will share some thoughts on how you can assess the relevancy of intent data by asking three questions. Public data from social media networks, i.e. Twitter.

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Adobe Experience Cloud Blog

DECEMBER 11, 2018

Anyone who looks for contact info is likely to scroll to the bottom of the page, where they’ll find links to Facebook, LinkedIn, Twitter, Google+, and YouTube. On the other hand, if your audience is career women, then LinkedIn is a better place to start. Understand Your Audience.

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Adobe Experience Cloud Blog

JANUARY 15, 2020

Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. LinkedIn offers 80% of social media B2B leads , for example. The post Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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KoMarketing Associates

MARCH 30, 2017

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). I’d love to hear your thoughts in the comments below. Top Social Media Sites. How to Create a Successful Social Media Marketing Strategy.

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Adobe Experience Cloud Blog

SEPTEMBER 15, 2016

Some big players include the likes of Twitter via its Periscope app, Facebook, Snapchat, and more recently LinkedIn. There are a variety of platforms you can use to reach your audience, many of which lend themselves to different audiences. But understanding where you’ll live stream on is just the start. . <a

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Video Marketing Broadcasting Thought Leadership Marketo 48

Adobe Experience Cloud Blog

OCTOBER 5, 2017

You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. One person might respond best to a LinkedIn message. The post 13 Marketing Tactics to Boost Your Event ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

JUNE 10, 2015

Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. People buy from people and Twitter allows you to initiate a conversation with anyone around the world. When I started selling in 2004, only the uber uber early adopters were on LinkedIn.

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Adobe Experience Cloud Blog

JANUARY 11, 2016

Author: Elaine Ip Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social media. And Twitter? With just 140 characters, Twitter forces us to tell our stories well.

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Adobe Experience Cloud Blog

FEBRUARY 6, 2017

This reply went out from the company’s official Twitter account, and worse, it stayed up for over an hour before being deleted! For Twitter, you can use the “Teams” feature on TweetDeck to control who can be granted access as an owner, admin, or a contributor. Review social media platforms’ privacy settings.

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Social Media Media Thought Leadership Work Management 48

EveryoneSocial

JUNE 11, 2019

They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. Because of the controlled environment that was created, the agents are able to share branded content, thought leadership and personal content. They are also able to increase the brand awareness and reach for their clients.

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B2B Thought Leadership InsideView Thought Leadership Work Management 79

Adobe Experience Cloud Blog

MAY 19, 2017

When you think about your marketing strategy and digital advertising , the first things that come to mind are usually social networks (LinkedIn, Facebook, Twitter) or Google. The post How To Get Started With Quora Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

AUGUST 10, 2016

Facebook, LinkedIn, and Twitter). For example, in a depersonalized search of the keyword “Marketo,” three of the top five organic search results that appear are our accounts on social platforms: Twitter, Facebook, and LinkedIn. There is so much more that marketers can and should explore.

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Adobe Experience Cloud Blog

OCTOBER 31, 2017

For LinkedIn and Facebook, we ALWAYS look to change the message, despite having the same asset. Aimed at political transparency during election cycles, this feature is in line with a similar action Twitter has taken with their Transparency Center. 80-character Facebook posts receive 66% more engagement over others.”.

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Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. About Vidyard Vidyard (Twitter: @Vidyard) is the video platform for business that helps organizations drive more revenue through the use of online video.

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Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Adobe Experience Cloud Blog

AUGUST 28, 2014

If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 200 thousand attending marketers, and marketing masterminds from leading companies such as Zappos, Google, Twitter, LinkedIn and many more.

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B2B Thought Leadership Marketo Thought Leadership Paid Search Agency 48

Adobe Experience Cloud Blog

OCTOBER 21, 2009

Anneke Seley, Author and CEO, shares some of her thoughts about using social media in our newest B2B Marketing thought leader interview. we often think about social media - but does it entail more than using Facebook, Twitter and LinkedIn? What can Sales 2.0 do to improve your sales success? When we think of Sales 2.0

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Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

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Marketing Insider Group

MARCH 25, 2013

All along that journey, the importance of content and integrating optimization with publicity played a key role in being able to win clients like McKesson, a $100 billion healthcare technology company, CA, HP, Radian6, Marketo, StrongMail and many others. Now it’s your turn: Let me know what you think in the comments below.

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Adobe Experience Cloud Blog

JUNE 6, 2018

Share your thoughts in the comments below! The post The Right Way to Measure Content Marketing Success in a Digital World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Possible KPIs. Possible Metrics to Track.

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Adobe Experience Cloud Blog

JUNE 30, 2015

Wake up to second alarm five minutes later (an important five minutes, I may add) and immediately open Twitter app to scroll through my feed and check in on what happened overnight around the world. This week I am remote-live covering an event that Marketo is at in Cannes, France. Social media management can and does happen everywhere.

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Social Media Work Management Media Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 4, 2016

While you might adopt a more playful voice on Twitter and a more professional voice in a whitepaper, consistency is key if you want to create a brand that your customers recognize and engage with over time. Here are some strategies we use at Marketo to achieve a consistent voice: Create brand guidelines.

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Brand Identity Branding Demand Generation Agencies Guidelines 48

Marketing Insider Group

JANUARY 8, 2013

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. And follow the conversation on Twitter , LinkedIn , Facebook or Google+.

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B2B Marketing B2B Thought Leadership Eloqua B2B 100

Adobe Experience Cloud Blog

MARCH 25, 2014

This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. Another set of under-utilized visual spaces are Facebook’s Pinned Posts and Twitter’s Pinned Tweets. Below, you can see that our Twitter background is focused on our upcoming user summit. Social Media'

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