Launch Marketing

MAY 25, 2022

So, if Google has their eye on all things internet-related, they must have an eye on your social media accounts too, right? It raises the question, “Do my social media efforts impact my search engine optimization (SEO) performance?”. Generate Website Traffic from Social Referrals. Download it now!

Social Media 125

Social Media Optimization Media Keywords 125

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. My recent influencer marketing campaign is a testament to that.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Sage Marketing

JULY 23, 2023

Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Marketing Insider Group

AUGUST 11, 2023

This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere. Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers.

Social Networks 179

Social Networks Business Work Management Social Media 179

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Parse.ly

SEPTEMBER 26, 2022

Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI?

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. What is GDPR, anyway?

Social Media 132

Social Media Social Marketing Privacy Policies Media 132

Marketing Graham

MAY 14, 2020

If you have looked at Google Analytics and been disheartened by the volume of traffic your website gets from social media, don’t despair. I too have been disappointed by the volume of traffic, especially when I consider the amount of time I devote to this channel. You are not alone.

Social Media 52

Social Media Traffic Media Multi-Channel 52

KoMarketing Associates

MAY 22, 2018

In the post, we will discuss four unique ways B2B advertisers can break down their current audience into more targeted groups, as well as how to effectively market to them: 4 Types of Unique Audiences. With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Circle Studio

APRIL 26, 2018

Measuring the performance of your firms’s social media marketing efforts based on the number of followers and fans you have is no longer enough. Social media platforms have evolved and so have the analytics behind them. One of the best ways to measure effectiveness involves looking at your website analytics.

Social Media 103

Social Media Social Marketing Marketing Analytics Tools Media 103

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook?

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

EveryoneSocial

FEBRUARY 8, 2021

There is no reason for me to dive into just how important social media is to businesses today. If you are on this post about social media KPIs, then the impact of being active on social networks is glaringly obvious. What Is A Social Media KPI? What is a Social Media KPI?

Social Media 106

Social Media Media Top of Funnel Work Management 106

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. Some people had written blog posts and were familiar with social media.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. You can increase your brand awareness and website traffic all while connecting with consumers. Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time.

Paid Content 52

Paid Content Social Media Pricing Price 52

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Circle Studio

SEPTEMBER 20, 2017

Social media marketing has become a necessary and valuable marketing tool for businesses today. So to give your business some practical direction, we’ve outlined seven social media marketing pitfalls to avoid. Many businesses jump into social media with no real strategy or gameplan.

Social Media 102

Social Media Social Marketing Media Planning 102

Content4Demand

FEBRUARY 2, 2021

Not every marketing message can be condensed to 140 characters. LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. Craft Your LinkedIn Article.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Webbiquity

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Hubspot

OCTOBER 31, 2019

Whether you're conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it's undeniable that data is an integral part of any marketing role. Here are some tools with reporting features invaluable to today’s marketers. Best Data Reporting Tools. Raven Tools.

Marketing Analytics Tools 76

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 76

Scoop.it

JANUARY 14, 2021

Your followers count on social media platforms says a lot about your brand. Granted, the number of followers on your social media page(s) doesn’t reflect quality, but it matters. A large following on social media can prompt potential fans to follow you. Building more social media followers is easy.

Social Media 71

Social Media Media Curation Content 71

KoMarketing Associates

JUNE 13, 2013

With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

LeadSquared

SEPTEMBER 13, 2018

Initially, when Facebook entered the market as a social media platform, very few knew that it would use all of its data to run its business. Allowing people to engage with their social group was the only agenda social media seemingly had. But should we be worried? Image source. Define your journey.

Social Media 86

Social Media Planning Marketing Plans Social Marketing 86

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Oktopost

FEBRUARY 23, 2021

Whether we’re looking for up-to-the-minute news of the world or silly distractions to escape from it, we turn to the same place — social media. Businesses of all sizes now understand how important it is to engage in social media marketing. Almost half of the world’s people are on social media.

Social Media 62

Social Media Media Allocation Ideal Customer Profiles 62

Parse.ly

APRIL 6, 2020

So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools. Social media analytics tools. SEO analytics tools. Product analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Scoop.it

FEBRUARY 25, 2021

In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media. Social distancing measures and the rise of working from home has led to a 72% rise in the consumption of social media.

Curation 66

Curation Social Media Media Ad Building 66

Sprout Social

MARCH 15, 2017

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose.

Social Media 106

Social Media Media Business Work Management 106

SmartBug Media

AUGUST 5, 2019

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources. Direct Traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97