Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over.

Research 145

Research Loyalty Case Studies Communities 145

The Forward Observer

DECEMBER 8, 2023

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. But they can only do all this if you lead them.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

Valasys

FEBRUARY 28, 2020

Ever wondered how to build customer loyalty with content marketing? But again the question arises: How building customer loyalty is possible with content marketing? According to a report by PR Newswire , it has been predicted that the customer loyalty management market will witness a surge from $1.4 billion in 2015 to $4.0

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Sana Commerce

FEBRUARY 21, 2023

The content delivered is segment-specific and depends on who your client is, where they work, their position, their intentions and preferences. All this effort goes towards creating a memorable customer experience, improving customer loyalty, and ultimately, increasing sales. Does personalized marketing really work in B2B e-commerce?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Madison Logic

MARCH 14, 2023

We’ve been talking a lot about LinkedIn lately – and for good reason. A Step-by-Step Guide for Integrating LinkedIn with the ML Platform We’ve made the integration with the LinkedIn Ads API simple and easy for clients running media with both Madison Logic AND LinkedIn.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Convince & Convert

SEPTEMBER 11, 2015

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Filling Up a Twitter Feed While Maintaining Brand Loyalty. Sample Content: . Real Life Example: .

Loyalty 164

Loyalty Twitter Branding Brand Identity 164

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. All parties within the advertising ecosystem must work together to support industry-wide privacy regulations and ensure consumer choices are respected throughout the entire supply chain. Tell us on LinkedIn , Facebook , or Twitter.

Privacy 99

Privacy Loyalty Work Management CPO 99

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Learn what is working and do more of that. The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Madison Logic

SEPTEMBER 14, 2023

LinkedIn is a B2B marketing powerhouse, but it’s also a core pillar in a more effective ABM. You can start this collaboration and activate full-funnel, multi-channel ABM campaigns by integrating LinkedIn into your existing ABM platform.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52

B2B Marketing Traction

JUNE 23, 2014

Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. The first step in increasing customer loyalty is to make sure that there is no friction in the customer’s experience with your brand. Others like LinkedIn and Facebook require that customers accept your invitation.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

Hubspot

JUNE 26, 2019

And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working? It’s time for marketers to look beyond convoluted rewards systems and offer actual value to customers using their loyalty program. 7 Customer Loyalty Program Ideas for Your Business.

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

The Forward Observer

DECEMBER 22, 2023

Since founding her marketing firm Clarity Quest in 2001, Christine has worked with technology, life sciences, and healthcare firms on marketing strategy, business planning, and marketing implementation. Christine earned undergraduate and graduate degrees in electrical engineering, and an MBA – and holds eight U.S. No Cold Calls.:

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

The Forward Observer

DECEMBER 15, 2023

An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. And, interesting fact – she’s Canadian!

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

Optinmonster

MARCH 11, 2024

This approach aims to increase user engagement, customer loyalty, and participation by tapping into the intrinsic motivations that drive people to play games, such as the desire for achievement, competition, and social interaction. Does gamification work, though? Let’s look at its benefits to find out. Games are a fun experience.

Examples 102

Examples Planning Paid Search Agency Interactive Marketing 102

Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. Create a group on LinkedIn or Facebook. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Martech

FEBRUARY 19, 2024

I work with CMOs, helping them build best-in-class marketing teams, among other things. In 2022, an analysis of LinkedIn data revealed that the proportion of job postings on the platform not mandating a four-year degree increased from 15% to 20% , marking a 33% year-over-year surge.

First-Mover Advantage 133

First-Mover Advantage Terms and Conditions Work Management Loyalty 133

Biznology

NOVEMBER 21, 2012

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Given the importance of customer retention in B2B, business marketers have a long history of investing in loyalty drivers.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

illumin

NOVEMBER 7, 2023

Journey advertising works across platforms. As their journey progresses, relevant ads help them build a relationship and develop loyalty with the brand even before an actual product demo, request for more information, or cart purchase. What platforms do you use for journey advertising? Follow @illuminHQ

Advertisements 52

Advertisements Advertising Top of Funnel Funnel Advertising 52

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation.

Social Media 117

Social Media Trends Media B2B 117

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. LinkedIn: LinkedIn’s Campaign Manager enables retargeting to users who have visited your website or engaged with your LinkedIn content.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. From LinkedIn’s professional networking to Instagram’s visual appeal, understanding the unique offerings empowers you to make the right choices.

Social Networks 179

Social Networks Business Work Management Social Media 179

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Tomorrow People

MARCH 30, 2021

Get it right, and you unlock lasting customer engagement, higher acquisition rates, greater loyalty, and ongoing commercial success. Jane Fleming, LinkedIn. The true hallmark of a strong and lasting brand is customer loyalty. Encourage brand loyalty by identifying, showcasing, and rewarding loyal customers. Flexibility.

Webinar Metrics 156

Webinar Metrics Branding Brand Identity Marketing & Strategy 156

Marketing Insider Group

JULY 11, 2023

So, what really works? Advertise on effective channels, work with micro-influencers, and make your ads engaging. If you sell to other businesses, advertise online through Facebook and LinkedIn. On LinkedIn, target people by job title, function, or industry. Here we give seven strategies to guide your online advertising.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. LinkedIn: SalesforceBen (68K followers) X/Twitter: SalesforceBen (15.5K million monthly views. million monthly views.

CRM 111

CRM Work Management Marketing Management Marketing Automation Services 111

Televerde

NOVEMBER 9, 2020

Imagine a world where your sales and marketing teams work in perfect harmony. Powerful platforms that enable ABM include: Social platforms like LinkedIn and Facebook. If you’re looking to increase conversions and build loyalty with your enterprise clients, ABM is an effective strategy to align your teams and drive ROI.

Account Based Marketing 59

Account Based Marketing Enterprise Management Ideal Customer Profiles Work Management 59

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn. The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Hinge Marketing

APRIL 21, 2016

They see the success your firm has had with similar projects and look forward to working with you. At this point, the client is full of hope—eager to begin the work. Once work begins, your client interacts with these silos, each impacting their experience. Before work has really begun, two paths emerge.

Loyalty 48

Loyalty Ad Building RFP Barriers 48

Marketing Insider Group

AUGUST 12, 2020

Social media works best when you’re, um, social. LinkedIn might be their business favorite, while they probably frequent dog owner groups. Informative content that helps them solve problems (even if it’s how to flash your fingers at that cute boy two seats behind you in school) builds trust in your brand, and ultimately, loyalty.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Webbiquity

FEBRUARY 28, 2023

By delivering a more tailored purchasing experience to clients, companies can improve customer engagement, build brand loyalty, and drive repeat business. Start by conducting market research to discover what works best for your target audience. Personalization offers many benefits for B2B companies.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Top Rank Marketing

SEPTEMBER 20, 2023

Many thanks go to all the people who are actively sharing knowledge about content marketing in 2023 by engaging and working to elevate others with insight and expertise on the social web. LinkedIn and NetLine are TopRank Marketing clients. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Webbiquity

MARCH 4, 2019

They earn loyalty by empowering people to be their best in pursuit of a higher purpose. Among the individuals who’ve given that question extensive thought and study is Joe Contrera, president and founder of Alive @ Work ® LLC, a leadership development company committed to helping Extraordinary Leaders Achieve Extraordinary Results.

B2B Thought Leadership 238

B2B Thought Leadership Thought Leadership Organic Leads Loyalty 238

Marketing Insider Group

JULY 1, 2020

In working with SaaS, SCM tech (WMS/TMS/ERP), IT implementation firms, 3PLs and professional service firms, I learned that the challenge lies with silos and the traditional hand-off between sales, marketing, and account/customer success teams. This led to an intro with P&G’s Director, who worked with the 3PL director regularly.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

illumin

JANUARY 9, 2024

Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons. What is retail media? Follow @illuminHQ

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Marketing Insider Group

MARCH 30, 2021

Product marketers will market new products, empower the sales team to sell better, and work with the product development team to ensure their products meet consumer needs. Product marketers work primarily at the bottom of the sales funnel (BOFU) to encourage prospects to buy. So how can they work together? Source: CoSchedule.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363