Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. LinkedIn is here to stay and should be strongly considered as an option for your organization.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Biznology

NOVEMBER 2, 2020

You can append additional data to the email record and create an omni-channel nurturing program using social media, postal mail, retargeted digital ads and other channels for your follow up. Use the LinkedIn Insights tag. Install this piece of code on your website—it’s free—to connect individual visitors to their LinkedIn profiles.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. and Canada found on LinkedIn. Image: LinkedIn.

Linkedin 67

Linkedin Paid Search Agency Ads Campaigns 67

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years.

Social Media 306

Social Media Work Management Marketing Management Media 306

The Point

NOVEMBER 15, 2022

For example, import the Tier 1 list into LinkedIn and Facebook, and run content-driven ads focused on awareness and generating initial engagement. When contacts engage with that first layer of ads, run retargeting ads across LinkedIn, Facebook, and Google Display Network offering different content assets to spark additional engagement.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Martech

APRIL 9, 2024

In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. By letting your customers tell you exactly who they are and what they want, you unlock more effective retargeting, personalized content creation and an overall improved customer experience.

Paid Search Agency 99

Paid Search Agency Features Personalization Ads 99

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

Linkedin 151

Linkedin Facebook Cost Per Click B2B Thought Leadership 151

Blue Flame Thinking

MARCH 28, 2024

Retargeting and remarketing are effective tools to engage interested parties. These approaches are available in several online platforms, like Google ads and LinkedIn, or you can invest in paid campaigns that use integrated pixels on your website. These channels are more direct and push to the desired outcome.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65

Launch Marketing

DECEMBER 6, 2023

Avoid these common marketing pitfalls to ensure your content stands out in the crowd: Failing to optimize content Uncertainty about ROI Minimal content resources Don’t forget to follow us on LinkedIn and Facebook.

Resources 136

Resources B2B Marketing Planning B2B 136

Launch Marketing

APRIL 19, 2023

Retargeting or remarketing ads are one of the ad types that are ideal for this. Whether it is Facebook Ads, LinkedIn Ads or Google Ads, whatever ads platform your organization is utilizing, if there is a retargeting feature, you should be using it. Looking for more tips on effective ads?

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

SmartBug Media

NOVEMBER 5, 2021

Retargeting and remarketing are valuable tools that can bring these consumers to your site. Many advertisers consider retargeting and remarketing to be interchangeable, encompassing retargeting with remarketing. What is retargeting? We’ve all been retargeted at some point. You were being retargeted.

PPC 105

PPC Paid Search Agency Banners Inbound Marketing 105

KoMarketing Associates

MARCH 3, 2020

Nurture Potential Buyers on LinkedIn. While LinkedIn ads are not nearly as ecommerce focused as a Google Shopping Ad, LinkedIn’s main benefit lies in its’ audience targeting options. With LinkedIn, B2B companies can target ads directly to the buyers of their product. Website visitors (Retargeting).

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

The Marketing Blender

FEBRUARY 27, 2024

By leveraging platforms like Google AdWords and LinkedIn, you have the opportunity to generate leads rapidly. Harnessing Display Advertising and Retargeting Integrating display advertising into your B2B manufacturing marketing is a powerful way to ensure your brand remains visible to your target demographic.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

KoMarketing Associates

MAY 6, 2020

While many B2B companies focus social media marketing efforts on LinkedIn, Facebook, and Twitter, Instagram is another platform that can and should be used to boost engagement and web traffic specifically. . For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

Webbiquity

OCTOBER 9, 2018

A retargeting ad like this works well for a couple of reasons: It’s personalized: “Still not convinced?” Since 98% of visitors to your site won’t make a purchase on their first visit, retargeting ads like those from the Harry’s example nudge customers toward a conversion. Connect with him on Twitter and LinkedIn.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

BOP Design

OCTOBER 13, 2020

LinkedIn is a great spot to craft a paid ad for a webinar – particularly since LinkedIn users often turn to the platform for professional development and vendor resources. Create Retargeting Ads. Retargeting ads are shown to visitors who have viewed your website and then continued browsing online.

Webinar Metrics 122

Webinar Metrics Promotion Tips Paid Social Agency 122

Metadata

SEPTEMBER 28, 2021

Retarget folks who’ve visited your pricing and demo pages. Run conversation ads on LinkedIn without an incentive. Try it out for retargeting and intent-based audiences, too. But switching over to engagement objectives (watching the video in the ad, for example) can work to support retargeting down the line. Here’s how.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

Retarget folks who’ve visited your pricing and demo pages. Run conversation ads on LinkedIn without an incentive. Try it out for retargeting and intent-based audiences, too. But switching over to engagement objectives (watching the video in the ad, for example) can work to support retargeting down the line. Here’s how.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Go Beyond SEO

APRIL 26, 2023

LinkedIn Ads for Law Firms LinkedIn Ads can be an effective advertising option for law firms looking to reach a highly targeted, professional audience. As a professional networking platform, LinkedIn has over 740 million users, including business owners, executives, and decision-makers in various industries.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

LinkedIn Ads for Law Firms LinkedIn Ads can be an effective advertising option for law firms looking to reach a highly targeted, professional audience. As a professional networking platform, LinkedIn has over 740 million users, including business owners, executives, and decision-makers in various industries.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Marketing Insider Group

APRIL 12, 2021

Retargeting. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. For example, on LinkedIn and other social media sites, you can target by geography, industry, job title, or interests. Sponsorships of events (live or virtual). Partner emails. Influencer marketing. Image: CMI.

Paid Content 361

Paid Content ROI Paid Search Agency Media 361

Huptech Web

APRIL 30, 2024

Retarget Visitors On Various Online Platforms You can leverage this technique to re-engage your potential customers who have previously visited your e-commerce website or shown interest in your products/services. In fact, product recommendations can uplift your overall sales by 11%.

Purchase 52

Purchase Examples Lead Ranking Click Rate 52

SmartBug Media

MAY 6, 2020

Retargeting. Facebook and Google both have retargeting technology that allow you to show ads to prospects after they visit your site. You can set up retargeting on these networks by placing a tracking pixel on your site. Social Ads. Social media ads were a gold rush for marketers in 2015. Paid Content Discovery.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Webbiquity

NOVEMBER 28, 2023

For instance, some LinkedIn Premium plans provide valuable analytics that can be utilized to refine and optimize B2B sales strategies. Retargeting prospects can be a subtle way to remind your prospects of your offerings without being intrusive. There might be a bottleneck. Now, apply data analytics. Dive into their pain points.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

BenchmarkONE

SEPTEMBER 22, 2021

If you’ve ever cruised a retail site, without buying anything, then seen the items you were looking at everywhere over the following days, you’ve been on the customer side of a retargeting advertising strategy. . Retargeting ads do exactly what they sound like: they target prospects a second time. How Does Retargeting Work?

Paid Search Agency 64

Paid Search Agency Ads Tools Adwords 64

B2B Digital Marketer

MARCH 28, 2024

Look at their targeting, messaging, and creative approach on platforms like Google Ads and LinkedIn. Prioritize platforms like Google Ads and LinkedIn for targeted lead generation. Conduct Competitive Analysis: Analyze your competitors’ paid advertising strategies to identify gaps and opportunities.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Albacross

JANUARY 12, 2023

Through Albacross’ integration with LinkedIn Matched Audiences, B2B marketers can target high-value accounts and buying committees more effectively on LinkedIn. The new integration can be particularly helpful in enabling account-based marketing (ABM) programs executed through LinkedIn. STOCKHOLM— January 12, 2022.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

Only B2B

JANUARY 18, 2024

You can research companies by components like organization size, industry and number of customers on LinkedIn. Strategically Use Retargeting One of the enormous benefits of utilizing PPC marketing is the retargeting highlight. Retargeting can work. Your initial step must be tuning in.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Metadata

APRIL 21, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Three ways to lower your CPL on LinkedIn. If you don’t understand how LinkedIn and the algorithm works, you’re bound to fail. Use LinkedIn Lead Gen Forms. Target prospects who are active on LinkedIn.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

Engagio

MAY 19, 2021

According to LinkedIn, more than half of B2B marketers were using ABM in some form last year, and 80 percent planned to boost their ABM budget here in 2021. Follow Rob on LinkedIn and Twitter ! Follow Stephanie on LinkedIn and Twitter ! Follow Masha on LinkedIn and Twitter ! Follow Ruth on LinkedIn and Twitter !

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Webbiquity

FEBRUARY 24, 2017

Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Concentrating their campaign efforts on SEO (or SEM) and Facebook (or LinkedIn) ads may deliver better returns than working on every channel. Following the Herd.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. LinkedIn ). Let’s dive in! Activate Employees.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

EveryoneSocial

JUNE 14, 2022

One of those being paid advertising, whether it’s paid social (LinkedIn, Facebook) or paid search (Google, Bing). LinkedIn ) On average, your employees have a network reach that is 10x larger than your company’s follower base. Strengthens Retargeting Lists. Criteo ) 25% of online viewers enjoy seeing retargeted ads. (

Paid Content 56

Paid Content Paid Search Agency Marketing Budget Ads 56

Salesforce Marketing Cloud

DECEMBER 14, 2023

This week, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. By letting your customers tell you exactly who they are and what they want, you unlock more effective retargeting, personalized content creation, and an overall improved customer experience.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

Linkedin 141

Linkedin Tips Paid Search Agency Ideal Customer Profiles 141

Digital B2B Marketing

MARCH 25, 2013

Search Retargeting. Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. Retargeting. One of the oldest targeting tactics in B2C, retargeting is still underutilized by B2B marketers even though it is generally one of the most cost effective tactics. CRM Retargeting.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

NuSpark Consulting

MARCH 30, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. I love the fancy name, but folks, it’s retargeting! LinkedIn Advertising Wish List.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100