Adobe Experience Cloud Blog

OCTOBER 1, 2012

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn.

Lead Generation 48

Lead Generation Linkedin Optimization Tips 48

Optinmonster

DECEMBER 22, 2022

Every customer or lead has an email address associated with them, so you can tell exactly which emails they’ve opened or links they’ve clicked on. Start by adding an email signup link to your social media profiles. This data helps you send the right marketing materials to customers at the right time. Referrals.

Lead Generation 89

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 89

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. Live videos on YouTube are recorded, appear on profiles and feeds like any other video upload, and can be watched even after the stream has ended.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. Reddit differs from the other big distribution channels like Facebook, Twitter, and LinkedIn. You won’t get anywhere just posting links with a line of copy. For example, some don’t allow links at all. But in 2016, one of ours did.

Branding 73

Branding Brand Identity Distribution Rules 73

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. This call to action then links to a form page people have to complete before gaining access to the next content asset.

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

Hinge Marketing

OCTOBER 17, 2019

Link or reference to your content. You’ve created your corporate account, filled out your profile, and started posting content. The idea that you could create your social media profiles and suddenly start attracting loads of earned media and leads sounds euphoric… but unfortunately it’s a pipedream. Social media mention.

Work Management 48

Work Management Marketing Management Service Media 48

Optinmonster

APRIL 11, 2024

Related content: How to Create a Winning Email Marketing Strategy 9 Ways to Grow Your Email List With Social Media Host Twitter Chats Create Facebook Ads Promote Your Gated Content Leverage LinkedIn Groups Run a Giveaway Contest Create CTA Cards on YouTube Capture Leads on LinkedIn Host Webinars with Google Meet Leverage Instagram Stories 1.

Social Media 93

Social Media Media Ideal Customer Profiles Lock-In 93

Content Standard

MAY 14, 2018

In an era of “fake news,” when just about anyone can start a publishing site, print outlandish claims, and go viral on social media, that’s hardly a surprising stat. More information about its writers, both on articles and on writer profile pages, reached by clicking on names shown in red at the top of stories.

Branding 45

Branding Brand Identity Ethics Trust Marketing 45

Adobe Experience Cloud Blog

JULY 15, 2010

Develop linkbait & use anchor text links. Create a full account – Always create your account with a full profile: picture, bio, link to company website and customized background. Tweet daily, multiple times daily – Include links, RT followers, be interesting. 5. LinkedIn 101. 3. Twitter 101.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Sharpspring

SEPTEMBER 21, 2021

They just don’t like their users clicking links and leaving the platform. You may have noticed that updates with a link in them tend to earn only a fraction of engagement your usual Facebook updates tend to generate. Instead create an image or a video and link to your article from a comment. LinkedIn: Just Share Your URL.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

Optinmonster

FEBRUARY 15, 2024

By simply sharing blog posts on social networks like Twitter and LinkedIn and engaging with followers, we saw our content reach a wider audience, boosting the site’s rankings in search results. Optimize Your Social Media Profiles First, optimize your social profiles. Include a relevant link.

Social Media 89

Social Media SEO Media Lead Scoring 89

Hubspot

DECEMBER 30, 2011

Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

JANUARY 20, 2015

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

Hubspot

MARCH 16, 2023

LinkedIn isn’t the boring B2B platform that you might think it is. LinkedIn is a vibrant social media platform full of inspiring creators trying to connect with like-minded people, share their knowledge, and esteem their audience to success. LinkedIn users are desperate for people like you to join in and connect.

Linkedin 83

Linkedin Ideal Customer Profiles Banners Profiling 83

LeadSquared

JULY 11, 2013

The more likes you get, the more your product/company name goes viral across the web. Increase Footfall on website: There may be several visitors to your profile who would be interested in taking a look at your website/product before visiting your Facebook page or filling up a form. ShortStack. They are templates only.

Landing Pages 52

Landing Pages Facebook Tools Template 52

Online Marketing Institute

JANUARY 4, 2011

Place Powerpoint presentations on your blog by posting and then embedding links from Slideshare 18. Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. Comment on other blogs and news articles to show your thinking/expertise, but also link people back to your blog 39.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

JUNE 23, 2010

is a free URL shortening service that provides statistics for the links users share online. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails. With HootSuite, you can manage multiple Twitter profiles, pre-schedule tweets, and view metrics. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

SalesIntel

DECEMBER 19, 2023

Your social media profiles are not just digital placeholders but dynamic tools that can significantly impact your sales success and by optimizing your profiles with a professional photo, a compelling bio, and relevant links, you create an immediate impression of trustworthiness.

Lead Ranking 40

Lead Ranking Ideal Customer Profiles Marketing Management Cold Calling 40

accelerate agency

FEBRUARY 12, 2023

Just keep in mind, to ensure your strategy is up-to-date and effective in the present day, you will need to stay informed with the latest news, updates and trends when it comes to algorithms and best-practices. Link profile – The makeup of the links to and from your content. Which sites and domains link to you?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Online Marketing Institute

DECEMBER 23, 2010

In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

MKT1

NOVEMBER 16, 2023

We are looking for 10 sponsors to present their workflows & be featured in our January Newsletter. If you’re a paid subscriber, there’s a template for all of these steps, linked at the bottom of the newsletter. Maybe you’re doing a small test spend on a new paid channel like LinkedIn ads.

Startups 72

Startups Advertising Channels Marketing Analytics Tools Sales Management 72

Single Grain

MAY 24, 2021

Earn Citations, Subscribers, Links and Reviews. Step 6: Finally, it presents the rankings to the user. When you speak about what your listeners want to hear, your subscriber base will increase, leading to increased engagement, comments, citations, and links. <link> – It contains the homepage of your podcast. <title>

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content SEO 98

Brandwatch Marketing

FEBRUARY 3, 2019

There is time of day/week analysis and an analysis of top links, domains and posts. You can see a breakdown of paid, organic and viral reach. Reports are customizable and can be downloaded as a 20 slide powerpoint presentation. Cost: Prices start at $120/month for a single profile, with a 14-day free trial.

Facebook 88

Facebook Analytics Tools Best Practices 88

Hubspot

JULY 29, 2018

Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Whale Pages

MARCH 4, 2020

Use This Content to Start Building Link Equity By “Earning” (NOT “Building”) Links. Over time this content will earn links. And best of all, even those these posts are older now, they continue earning links each month without us having to do anything. If your content adds value, it will earn links.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Buffer

OCTOBER 25, 2018

WhatsApp has been building out its business platform to allow businesses to have a proper business profile, to provide customer support, and to share updates with customers about their purchases. Tumblr is a microblogging and social networking site for sharing text, photos, links, videos, audios, and more. There are subreddits (i.e.

Social Media 111

Social Media Media Branding Brand Identity 111

Buffer

MAY 13, 2019

There are so many social networks to choose from today : Instagram, Facebook, Twitter, LinkedIn, Pinterest. Keep reading to see how the music streaming giant can drive your brand forward and present some unique and exciting opportunities to connect with your audience. LinkedIn, which is nearing the 300-million mark.

Paid Content 75

Paid Content Branding Brand Identity Mobile Advertising 75

accelerate agency

JANUARY 10, 2021

Link Building for SaaS . Link profile – The makeup of the links to and from your content. Which sites and domains link to you? Where do your external links lead? How are internal links organized? We’re looking for information we don’t presently have. How do I do SEO for SaaS? .

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

Optinmonster

APRIL 30, 2020

All the sites listed below add canonical links, so you won’t be penalized for reposting there. Reddit is an extremely well-known site, offering user-generated news links where users can vote to promote stories to the front page. Going viral on Reddit can yield considerable returns in building your traffic and audience.

Traffic 145

Traffic Top of Funnel Content Work Management 145

Adobe Experience Cloud Blog

APRIL 24, 2014

I’ve been blogging about it , tweeting about it, presenting about it, and talking to my co-workers about it. In a recent presentation I gave at Marketo’s Marketing Nation Summit, I shared eight areas that are ripe for an upgrade, away from robot-speak and toward more human language. LinkedIn profiles. This is important.

Video Marketing 48

Video Marketing Auto Responder Viral Marketing Buzz 48

Leadspace

SEPTEMBER 14, 2019

Sure, if you went on Shark Tank or your product went viral on social media, it’s totally possible that you could skyrocket to a million dollar year. Present these to your marketing and sales teams so that both your inbound and outbound marketing is on the same page. It’s simply not realistic or attainable.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

accelerate agency

AUGUST 10, 2021

Link Building for SaaS . Link profile – The makeup of the links to and from your content. Which sites and domains link to you? Where do your external links lead? How are internal links organized? We’re looking for information we don’t presently have. How do I do SEO for SaaS? .

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Webbiquity

OCTOBER 5, 2010

Thursday is the busiest day of the week on Twitter, and the highest click through rate on tweeted links occurs between 2 and 3pm. Tweets that include links are far more likely to be retweeted than tweets without links. HOW TO: Make the Most of Your Twitter Profile Page by Mashable. And much more. Twitter Strategy.

Twitter 100

Twitter Stats Tools Tips 100

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Skitch I’m no Photoshop wizard.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

KEO Marketing

JANUARY 27, 2015

We’re quickly reaching the point where a mobile marketing strategy must even include discussion of wearable technology and how best to present context via that channel. Present your message based on signals and context, using all of the data we now have at our fingertips. Earned Link Building Becomes More Important.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Convince & Convert

OCTOBER 22, 2013

We look at the numbers of social shares, links, mentions and page views. This allows us to drive more traffic to the project over time, and helps it earn more natural links – folks are reluctant to link to a 2 year old blog post, but not as hesitant to link to a piece of evergreen content that stands on its own.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152