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Let's talk ABM: 5 ways to create WOW moments with ABM

Strategic-IC

In a recent episode of Let’s talk ABM , Andrew Watkins , Top Account Field Marketing Lead at IBM , let us in on some of the ‘WOW moments’ he and his team have created, and the magic they’ve worked. Immersing the client in a virtual world can bridge the divide between something that is talked about.

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Let's talk ABM: 6 tips for personalizing ABM at scale

Strategic-IC

As part of our Let’s talk ABM podcast series, I recently spoke with Hillary Lupo Carpio , Director of ABM at Snowflake, about how to take personalization further within your ABM program. You can talk about Sales alignment. You can talk about personalization. You can talk about orchestration.

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Let's talk ABM: 7 ways to be customer-centric

Strategic-IC

In a recent episode of Let’s talk ABM , Agency CMO, Declan Mulkeen spoke with Keith Pranghofer , Director of Marketing and ISV Partnerships at Microsoft , about why the customer should always be front and center of your ABM programs.

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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

In a recent episode of Let’s talk ABM , I had the pleasure of speaking with Lisa Sharapata , during her time as CMO at BoostUp , about the evolution of Account-based Marketing, and the future of the buyer experience.

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Let Your Data Do the Talking (CogMar Process D)

Ignite

Getting a new customer is a journey of your marketing and sales teams working together. The first two steps have passed. The prospect is aware of their problem and is aware that you can solve it. They are, however, aware that your competitors can solve it too.

Process 62
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Let Your Data Do the Talking (CogMar Process #4)

Ignite

Getting a new customer is a journey of your marketing and sales teams working together. The first two steps have passed. The prospect is aware of their problem and is aware that you can solve it. They are, however, aware that your competitors can solve it too.

Process 62
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Let's talk ABM: 8 steps to building an ABM ecosystem

Strategic-IC

Hear from some of the leading industry experts in our Let’s talk ABM webinar and podcast. Something now, is better than perfect later because that perfect may never come.” - Elise Miller, Head of ABM (EMEA) at ServiceNow. Keen to find out more about the world of Account-based?