33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. million.
7 Tactics that Are Working for B2B Lead Generation Today
JULY 30, 2013
Here is a quick list of the B2B lead generation tactics that are working today. Lead scoring using behavioural data. The right lead generation program will allow you to monitor lead behaviour online and track progression carefully. Progressive lead profiling. This way, you can see how they are progressing through your lead funnel. Fascinating.
How to Master Local Lead Generation
JUNE 14, 2016
You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. Good SEO means more target traffic. Why Target Local? Maximize Your Local SEO.
20 Handy B2B Lead Generation Resources
MAY 29, 2016
The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation.
Interesting Infographics: Your Guide To Social Media Lead Generation
SEPTEMBER 5, 2014
Are you aware that 82% of social media leads are collected from Twitter? According to the infographic, “How To Generate Leads With Social Media” by Quick Sprout , for the past four years, social media has been a key component in generating leads. In fact, social media has a higher “lead-to-close” frequency by 100%, in contrast to outbound marketing. This is why we need to further understand strategies for generating leads with social media. To enhance web traffic. Consumer satisfaction increased with the help of social media for 50% of businesses.
The 9 Circles of B2B Marketing Hell
JULY 20, 2016
B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell. All that leads to is a bad review and a lack of long-term client relationships. click to view larger ).
What Could Kill Google and Facebook
JULY 18, 2012
Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. Given these issues, it’s little wonder that Facebook has the lowest user satisfaction rating of all the major social media sites. The leading micro-blogging tool isn’t as friendly to other web services as its cute little bluebird icon would make it appear. Imagine that you walk into a restaurant and there’s no one there to take your order. Twice. Facebook. Google. Twitter.
Rating the Crowd-Sourced Marketing Software Review Sites
Customer Experience Matrix
JANUARY 5, 2016
used Alexa traffic rankings, which are far from perfect but good enough for this sort of project. sampled leading marketing automation vendors for different sized companies. It turns out that G2Crowd and TrustRadius had consistently huge leads over the others. The first question was which sites draw a big enough crowd to be useful. This left seven sites worth a closer look.
Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it
MARCH 5, 2013
” “Marketers rated social’s performance as a marketing tool at 6.4 on a 10-point scale, where 10 represents complete satisfaction with ROI. “We know companies largely are unable to measure the success of their social media marketing programs,” said Jeremiah Owyang, industry analyst at consultancy Altimeter Group. However, social is still hard to measure. What do you think?
15 B2B case studies show how content marketing drives ROI
FEBRUARY 23, 2015
The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare, and $1 million in new business. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500%, and new qualified sales opportunities by $3.4 LINKEDIN : Had to be converted to social selling.
From Scratch: Four (Free) List Building Strategies
JULY 18, 2016
We see many marketers leverage the size of their subscriber list to indicate satisfaction, with offers like: “Join more than 70,000 professionals…”. And – most importantly – watch your lead pool grow. In our next post on list building strategies, we’ll look at pay-to-play models of list building strategies: Paid Media (Google AdWords, LinkedIn Sponsored Content, banner ads, etc.).
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
80% of marketers use these as primary success metric; 56% base social success on website traffic. That may be because social media isn’t just about lead gen. Website traffic and “vanity metrics” (friends, followers, “likes”) are the most common metrics marketers use to measure the business impact of social media. 70% of the U.S. billion by 2018.
Why Social Media Matters for B2B Vendors
MARCH 28, 2011
SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. Three-quarters of B2B technology buyers say they use social media at some point during a buying cycle to gather information or communicate with colleagues about a purchase; 58% use LinkedIn for this purpose.
Prove Your Worth:10 KPIs for Marketers
Modern B2B Marketing
NOVEMBER 15, 2013
Reports should lead to increased profits. Cost Associated Per Lead Acquisitions. How much is it costing you to acquire each lead? How many leads are generated by each one of your marketing efforts, and what’s the value of those leads? Lastly, the webinar generated higher value leads than the website, but lost money. Site Traffic : Lead Ratio.
8 Steps To An Effective Social Media Strategy
B2B Marketing Insider
OCTOBER 20, 2015
An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. The exposure of the content you share will start to help you earn followers and traffic itself. LinkedIn: 20 posts per month, which is about once per weekday. to post content.
My Leads Went Where??! – Lead Generation Horror Story #1
B2B Lead Blog
SEPTEMBER 25, 2012
In the day to day challenge of lead generation, numbers matters. And when lead flow slows to a trickle, this sets off an understandable panic in the marketing corner. Is web traffic down? An established company with robust web traffic and established demand generation programs had a pretty predictable business with great SEO and certain seasonal spikes to demand. Relief!
5 Common Traits Of The Best Content Marketing Companies
B2B Marketing Insider
SEPTEMBER 30, 2015
What to look for: While it does depend on the main goal of your content strategy, key metrics (or KPIs) for content marketing to look at typically include elements such as a rise in organic search traffic, increased search engine visibility, new subscribers to a mailing list or white paper, and guest blog post publications or mentions from established websites and publications, says Hawkins.
87 New (Really) Marketing Automation Stats
JANUARY 5, 2015
Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). Not at all.
5 Steps to achieve Lead Generation ROI
B2B Marketing Insider
MAY 12, 2010
Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. The reason for this is that the basic fundamentals of online lead generation prepare you for everything that follows. Think sales, leads, pipeline.
Internet Trends From The Web 2.0 Summit
B2B Marketing Insider
NOVEMBER 30, 2010
Media: Streaming video is up to 37% of Internet traffic during peak TV viewing hours. Internet Leadership: Mary shows a chart of leading Internet companies in 2004 and 2010. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Brazil, China, Russia and India. The
Act-On Software a Leader in Marketing Automation
DECEMBER 19, 2013
Overall, marketing automation users report an 85% rate of satisfaction with their software. Marketers have voiced their opinions and Act-On is recognized as a leader: Based on today’s report, leading marketing automation companies alongside Act-On include Eloqua, HubSpot, Marketo, and Salesforce (Pardot). Get a demo of the act-on platform. Corporate
See What Content Marketing Success Truly Looks Like
SEPTEMBER 9, 2016
Working with G+J Custom Content, the company identified leading Dutch bloggers and influencers , who chose four top Dutch cities to profile. By enabling consumers to see their own interests reflected in the content they receive, interactivity can deepen engagement and drive greater brand satisfaction. The effort increased Lenovo’s average B2B lead value by 63%. view rate.
How to Calculate Social Marketing ROI
JUNE 24, 2010
whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? Leads. Lead value.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. 24) Cost-per-Lead (CPL).
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. According to the TCB article,”If you live or work in Minneapolis, chances are good that you have a Facebook page, a Twitter account, and/or a LinkedIn page. Their social media traffic ranged from 4% to 9% of total traffic.
Do You Know The Most Important Number In Marketing
B2B Marketing Insider
NOVEMBER 8, 2011
And with this new landscape, comes a new way to measure success: Folks, the most important number in marketing today is the percent of your leads that comes from inbound sources such as your website, search and social media. Where are leads getting stuck and how can your systems and tools help nurture these opportunities into full blown closed deals? What Is Your % Leads From Inbound?
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). You can decide if a given action is a lead or a sale. CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. 60 Common Marketing Acronyms.
19 Things We Can Learn From Numerous Heatmap Tests
JANUARY 3, 2013
They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. This study proved that your photo is the most important element on your LinkedIn profile and this study found the same correlation in Facebook. In website split testing, you can direct traffic between two or more versions of the same page, to analyze the success of each.
Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
B2B Marketing Insider
DECEMBER 21, 2010
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Seems like a great way to add some traffic, buzz and interest beyond the standard iPad giveaway. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Whoa – quite a mouthful! Content.
The 4 Most Common Mistakes in B2B Content Marketing
B2B Marketing Insider
JUNE 2, 2010
Do these 2 things and you will find valuable leads. In the next post , I will list the actions you can take today to deliver targeted leads to sales. My next post will give you 6 steps to create content that drives leads for sales. Related Posts: 6 Content Marketing Tips That Drive Leads Need to Drive Leads? Some creative marketers call these lists suspects.
B2B Marketers Must Balance Organic and Paid on Facebook
Social Media B2B
NOVEMBER 25, 2013
The satisfaction among users has plunged. But we put a lot into our content and earning shares in the right places where the right people will see it, including LinkedIn. Every week we track top of the funnel traffic, total visitors, leads and pitches. Your content has to be good enough to change minds over time, not just to drive traffic. Don’t Buy It.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. cant simply declare that, because blog "A" generates more leads than blog "B" it is better. Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong. and Italy.
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products. Get Satisfaction Get Satisfaction , a popular social CRM and customer support platform, recently launched a Facebook version of its application so your customers can ask questions and get support right on your Facebook Page. You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs. link]. link].
5 Ways to Use Social Media in Marketing Automation
FEBRUARY 17, 2010
Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. 1. Lead Generation. Are they on LinkedIn, do they Tweet or are they part of an online community like Marketingprofs ? Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. 2. Lead Nurturing.
WARNING: 8 Clues Your Nonprofit’s Social Media Implementation and Measurement Strategy is Bogus
DECEMBER 6, 2012
If increased exposure, increased traffic and greater marketplace insight are among your objectives to sustain and grow your mission then you should be actively managing and measuring your social presence. Increased traffic (69%). Leads (58%). Customer satisfaction is another important measure. Beyond understanding, leaders will want to lead. Loyal fans (58%).
How to Structure a Kick-Ass Marketing Team for Any Company
JANUARY 12, 2012
Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Want to know how you can transform your marketing department to become an inbound lead generating machine helping your sales team KILL it and grow your business? Here's how: Talent. GREAT!
Integrating Social Media and Search
B2B Marketing Insider
AUGUST 3, 2010
Google Local Business results within Google Maps offer a unique opportunity to claim your business listing and provide relevant traffic back to your corporate website. With this approach you will reap the rewards of understanding your audience and providing them value which they will return in the form of leads and sales. Need to Drive Leads? Analyze keywords.
The Mi6 Tweekly: Week of July 19, 2010
MI6 Marketing Agency
JULY 25, 2010
Chart: Want to Improve Customer Satisfaction? RT @MarySicard: Small biz w/ blogs receive 55% more traffic than small businesses that don’t blog. Linkedin Product Mgr has responded to my concerns re: @Linkedin groups. suggested she comment on my blog/start a discussion on Linkedin. Chart: Over 47% of Web Traffic to B2B Sites Is Direct (Source: @LeadForce1). Chart: Linkedin, Wikipedia & Twitter Top Social Sites Generating B2B Leads (source: @Leadforce1). Monday. This is in addition to the ones I send manually. Think SPOC! Friday.
Social Media: The Journey Begins With You
B2B Marketing Insider
JUNE 9, 2010
Below are some of the metrics that you can use for measurement: Followers/Connections Impressions Clicks Sales/Registrations It is recommended to use these two free tools for tracking your campaigns: Google Analytics – use those on your landing pages to track site metrics such as traffic sources, time on site and sales funnel. Bit.ly – use this tool to create shortened URLs and track clicks.
MAY 18, 2010
The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. The mistake many marketers make is to publish optimized content digitally, just to provide another entry point without being accountable for converting that traffic. How many off site? How many off site? Sub domain?