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Video Marketing Best Practices

SmartBug Media

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Attract clients and feeds publicity- Unlike lead generation tools, thought leadership doesn’t convert prospects directly. However, YouTube or LinkedIn users prefer slightly longer form content. RSS feeds offer an easy way to stay updated with every piece of content a site has published. Linking to poor quality content.

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How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

markempa

In this high-tech world, social media has revealed itself to be a lead generation goldmine. A 50% connection rate with potential customers on LinkedIn. Twice as many sales-ready leads as any other lead generation channel. Typically, you meet someone and only then connect on LinkedIn. Setting direction.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

A Look at Online Display Advertising for Lead Generation. Lead generation and lead nurturing both can be done via a targeted display campaign. Lead generation and lead nurturing both can be done via a targeted display campaign. Lead Capture and Lead Nurturing. Additionally, think about lead nurturing.

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10 Helpful Uses of RSS Feeds for Marketing

Hubspot

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. feature=mhee.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Well-written white papers can also serve as effective long-term lead-generation assets.

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

It helps you garner and follow up on leads and helps prospects through the sales and after-sales processes. Taking into account the testing of content and subject lines, cold lead generation can take months to execute. It helps craft personalized cold emails and integrates with your LinkedIn account to send follow-up emails.