Crimson Marketing

JULY 8, 2013

. “Sales reps require selling tools and resources to more effectively engage with their audiences and nurture leads further down the funnel. Recent research shows that 40% of the average salesperson’s time is spent finding and creating content to share with prospects and customers.” Sales reps know what the audience wants.

Top of Funnel 100

Top of Funnel Content Marketing Content B2B Sales 100

Crimson Marketing

JUNE 26, 2014

Setting up the Win: A recipe for not only determining how to share the prospect pipeline that demand generation activities are responsible for, but also how to characterize the nature of each sales rep to ensure their greatest chance of success converting leads into buyers. Marge holds a MBA from the University of Oregon and a B.S.

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Crimson Marketing

MAY 2, 2013

Interesting fact I just read - “The average consumer goes through more than five touch points with an ecommerce business before they convert…B2B companies, with often greater price points and a longer buying cycle, may find the number of interactions with prospects prior to conversion even higher.”

Multi-Channel 100

Multi-Channel Multi-Touch Attribution Marketing Report Advertising Channels 100

Crimson Marketing

APRIL 4, 2013

Display advertising doesn’t drive leads. Interesting tidbit: According to Forrester, up to 90% of the purchase process is done before a prospect ever engages a sales person. All B2B targeting is all created equally. Business marketers need to stick to delivering a message to businesspeople within a business environment.

B2B Marketing 100

B2B Marketing B2B Forrester B2B Sales 100

Crimson Marketing

AUGUST 19, 2013

Today’s leading marketers and marketing departments are evolving into “Data Marketers.” A major telecommunications company had millions of CRM records with offline information about prospects in their database – physical addresses and demographic data – but no online data, such as email addresses. Being a “Digital” Marketer (i.e.,

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

JUNE 3, 2013

According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.” Set program goals. What do you want to achieve?

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

OCTOBER 14, 2014

Sooner or later, more and more content will fall through the cracks, and it will get harder and harder to get the attention of new prospects and customers. it will be harder to get your content in front of new prospects and customers for your business. Being human is what leads to trust from your customer.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Crimson Marketing

OCTOBER 27, 2014

This takes the form of enhanced lead and demand generation, firm growth, and higher billing rates. Visible Experts produce inbound leads for their firms by boosting their personal visibility through speaking arrangements, writing, and an expanded online presence. How do they do it? Build Visibility in a Target Market.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

JULY 11, 2013

The end result can be a whole new set of targeted prospects. . This leads me to my next point – Google+ circles, which enable you and your brand to market in a more intimate way to customers who are following that brand. Google+ has many active B2B marketing communities where users can share knowledge and engage in discussions.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

OCTOBER 15, 2015

” When you put all your eggs in the tools basket, you can “become pigeon-holed in a vertical, which actually leads to a narrow perspective and lost understanding of the overall space.” But tools can never “replace human talent, intuition or foresight.” SEO Is Dead. Social Is A Top-Of-Funnel Channel.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

JUNE 19, 2014

If moving a prospect to a sale takes 10 steps, buyers are already on step seven before they even come in contact with your company. The post 6 Steps to Drive Inbound Leads with Marketing Technology appeared first on. That’s a serious game-changer for. Infographics Marketing Technology'

Leads 100

Leads Lead Marketing Qualified Leads Paid Search Agency 100

Crimson Marketing

JUNE 20, 2013

The problem is the sales organizations don’t believe marketing is doing enough to create leads for them. . Handing leads off to sales. To improve the effectiveness of the marketing automation system and generate the right kind of leads, senior management must drive the change management process across the entire organization.

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

SEPTEMBER 16, 2014

By the time your sales reps have the opportunity to interface with potential buyers, those prospects have already traveled through a big part of the buyer’s journey. Many organizations view marketing simply as a prospect pipeline and, let’s face it—a cost center. CMOs must take a lead role in shifting this perspective.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

OCTOBER 23, 2013

Lead Generation. You’re launching a new product; introducing a new service to your core offerings; targeting prospects and new customers. Lead Generation. This cost effective tool can help you glean insights from the content buyers research to help them make purchase decisions. Customer Retention. Brand Awareness.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

NOVEMBER 4, 2013

Twitter Leads. B2B marketers who use Twitter generate twice as many leads as those who do not. Small and medium B2B businesses with at least 50 Twitter followers generate twice as many online leads and benfit more froms social media marketing than larger businesses. 82% of leads generated through social media came from Twitter.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

JULY 24, 2014

Based on that target, you can set performance goals for the demand waterfall including the number of visitors, leads, opportunities, and closed deals you need to make your revenue quota. . When you talk about open rates, lead generation, and automated nurture campaigns, sales hears “marketing speak”. Don’t talk about leads.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Crimson Marketing

AUGUST 12, 2015

Too often markers talk about activities instead of outcomes – for example, how many campaigns you ran, how many trade shows you participated in, how many new names you added to the lead database. It’s about tracking all the touch points at which a prospect connects with your marketing programs, and measuring those multi-touch impacts.

Analytics 100

Analytics Top of Funnel Trade Show Advertising Funnels 100

Crimson Marketing

JULY 9, 2015

One company that has shown how much impact insight-driven, proactive marketing can have is Rochester, NY-based Paychex; the leading payroll, HR, and retirement benefits outsourcing service for small businesses. But in the last recession, it became obvious that we needed to be more aggressive about generating leads.”.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Crimson Marketing

SEPTEMBER 29, 2015

Better data enables marketers to build targeted campaigns and deliver the right content to prospects. By collecting and analyzing lead data, marketers are able to pass on comprehensive customer insights to their sales team, ensuring that everyone is on the same page in creating a personalized customer experience.”

B2B Marketing 100

B2B Marketing B2B Storytelling B2B Sales 100