B2B Marketing Savvy

JULY 30, 2009

Impressions, click-thrus, awareness, brand -buildihjng, lead gen, incentive direct sales, et al. Now, as lead voice and a newly minted blogger trying to engage with/understand the new social media landscape, I feel like it’s an Indiana Jones episode titled: “Search for the Missing Metrics”.

Advertising Agencies 40

Advertising Agencies RSS Ning Blogger 40

readwrite

OCTOBER 4, 2010

World-changer Evan Williams has stepped down as the CEO of micromessaging social network Twitter, the company announced today, and will pass that role to serial entrepreneur and company COO Dick Costolo. Costolo is best known to date for his work at Feedburner, the RSS publishing and analytics service bought and squandered by Google.

RSS 40

RSS Lead Ranking Twitter Advertisements 40

Hubspot

NOVEMBER 21, 2011

Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. Not linking back to your website in social media profiles. Furthermore, they make for a clean, forward-facing and identifiable social media presence for your business.

Social Media 28

Social Media Media RSS Click Rate 28

Hubspot

SEPTEMBER 1, 2011

What to Measure Instead: Bounce Rate, Social Shares, RSS & Email Subscribers, and Leads. How many individual page viewers are also promoting your content to their social networks is a more accurate signal of long-term SEO benefits from a popular blog post. Beware of vanity metrics. Beware of vanity metrics.

RSS 28

RSS Click Rate Open Rate Lead Scoring 28

Hubspot

DECEMBER 16, 2011

LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. In HubSpot's specific case, our visitor-lead conversion rate for LinkedIn is double that of any other social network. Opt-in to "show news" about your company.

Linkedin 28

Linkedin Paid Search Agency Optimization Companies 28

Convince & Convert

JULY 6, 2012

This is Episode 23 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features DJ Waldow of Waldow Social. Read on for insights from DJ and some social media news from Eric and Jim ( this week : LinkedIn and Twitter break up). The RSS feed is: [link]. Listen Now. Eric : Yeah.

Marketing Automation Services 114

Marketing Automation Services Twitter Linkedin Work Management 114

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. 2) Blog posts give you extended reach through social media. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. When a prospect or customer fills out the form, the activity is captured and the lead is added to the database (if it is new).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

SEPTEMBER 24, 2013

Others worry that personalization will lead to a narrower perspective and trap content consumers in a limited "filter bubble.". This social influence on search results can be effective at predicting what content you''ll find most relevant or interesting. As content creators , we are, by nature, also scholars. We research.

Personalization 28

Personalization Content Amazon Trigger Marketing 28

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link]. Listen Now.

Social Media 115

Social Media Media API Twitter 115

Hubspot

OCTOBER 29, 2019

With nearly half the world’s population now active on social media, social selling is more relevant than ever. To support forays into social selling, we've put together this massive guide, covering everything from social selling's definition to its measurement. Optimize their social media profiles.

Ideal Customer Profiles 90

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 90

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. A driving force behind the company’s SUBSCRIBERS RULE!

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

MAY 24, 2012

This is Episode 17 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Maria, and our Social Media Stat of the Week ( this week : are Facebook and Twitter like the Tortoise and the Hare?). The RSS feed is: [link]. This episode features Maria Ogneva of Yammer. Listen Now.

Enterprise Management 114

Enterprise Management Work Management Marketing Automation Services Marketing Management 114

Webbiquity

JANUARY 16, 2012

With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Much of it comes down to appropriate social etiquette, and always striving to add value to the conversation. are easy to find.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Adobe Experience Cloud Blog

MAY 13, 2013

If you are reading this post on our site, you’re seeing the new design; if you are reading it over RSS, please come on over to see the new design for yourself! Multiple paths to social. Social validation. Generate leads. Build our social networks. Build the opt-in list. The Old Design. Fast page load.

Marketo 48

Marketo Practices Merchandising Best Practices 48

Webbiquity

FEBRUARY 23, 2017

Connect your WordPress.com site to various social networking services. Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special.

CMS Development 239

CMS Development Best Practices Sample Marketing Automation Services 239

Convince & Convert

FEBRUARY 16, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Justin Levy , the head of social media for Citrix Online. The RSS feed is: [link]. Huge thanks to Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115

Convince & Convert

APRIL 8, 2010

Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray. What is it?

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you. Come and get it! Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

DECEMBER 13, 2010

Blogging appeared passé as many individuals opted for microblogging, investing in the art of the short form. Their longevity far outlasts the short-term memory of Twitter or any other micro network. Personally, I believe the answer lies in the nature of circumstances. If drinking from the glass, it is then half empty.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Hubspot

FEBRUARY 11, 2013

and probably some leads. Social Media Marketing. 1) Don't bother with maintaining a social media presence. Just completely ignore the fact that, a ccording to Pew Research Center , 69% of adults use social media. 2) Or just spend your time on the wrong social networks. Because love is all you need.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28