Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Walker Sands

APRIL 5, 2019

With a strong client list and an industry-leading technology platform, Nintex needed to increase its name recognition outside of its existing customer base. Our campaign for Nintex, a Seattle-based process automation and management platform, took home a Totem Award in the Marketing Communications category.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Sprout Social

JANUARY 12, 2023

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. We created a microsite dedicated to sharing our brand identity and beliefs. And we’ve already established that leads to more sales. The following examples of brand values will get you started. Sprout Social.

Lead Scoring 122

Lead Scoring Lead Ranking Effectiveness Brand Identity 122

Industrial Marketing Today

APRIL 23, 2012

However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Content Standard

MAY 8, 2018

Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job. What Design and Storytelling Both Need: Clarity. Brands are moving away from content that functions as static, one-off pieces.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. Also, they intended to place F5 as a cybersecurity solution leader and drive qualified leads for the brand.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Bluetext

APRIL 8, 2020

Today, companies are using “digital storytell” to express their value proposition. Visually stimulating, thought-provoking, and often interactive, digital storytelling creates an experience for the user unique to your company that holds attention to get a message across. “We need to personalize the experience.”

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Content Marketing Institute

SEPTEMBER 6, 2018

Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Play Magazine.

Advertising Agencies 76

Advertising Agencies Examples Paid Search Agency Lead Ranking 76

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Campbell Soup Company. And even more than that, these programs are driving sales.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Campbell Soup Company. And even more than that, these programs are driving sales.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

ClearVoice

APRIL 15, 2020

The microsite’s landing page has bold branding that evokes the sense of what the livestreamed event will be, an RSVP button and a preview of what’s to come. It also serves as a lead-generating tool to convert prospects into registrants — an important bridge-builder for updates leading up to the event.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Personalize your Website or Create Microsites. Easy navigation is said to encourage leads.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

NuSpark Consulting

MARCH 10, 2012

Are you generating leads from your website? If you have a soft-sell “contact us” page, then driving immediate leads is harder. Landing pages and microsites are designed to generate leads. Here are a couple of ads: EMC is giving away something on ECM (Enterprise Content Management) for lead generation.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Outgrow

JULY 12, 2022

Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. . You can actually embed PowerPoints on a website, through microsites. We do animated headers for our microsites. We use them on our website to generate leads.

Work Management 52

Work Management Marketing Management Product Planning 52

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Personalize your Website or Create Microsites. Easy navigation is said to encourage leads.

Account Based Marketing 54

Account Based Marketing ABM Creativity Personalization 54

ClearVoice

SEPTEMBER 22, 2020

Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. Simply put, that’s the system that feeds leads into your pipeline. These medical professionals have used social media and video to share perspectives.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Content Standard

MARCH 21, 2016

A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40

Content Standard

MARCH 21, 2016

A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40

Outgrow

MAY 21, 2020

Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? It told to ban body odour through comical storytelling. Likeable used empathetic storytelling in a video campaign. iProspect specializes in content, landing pages, product descriptions, blogs, and microsites.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

BDB

FEBRUARY 1, 2023

Just as 3D technologies have redefined the cinematic experience and set a new standard for storytelling, they are fast becoming the new standard in the B2B world. The campaign has exceeded its targets, receiving over half a million impressions and counting (+88% impressions above target), as well as 125% of the target number of leads.

B2B Marketing 26

B2B Marketing Video Marketing B2B Lead Ranking 26

SnapApp

OCTOBER 8, 2015

Interactive content compliments (and often leads to) long-form static pieces like white papers and ebooks. With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. General Electric. Conclusion.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. Coca-Cola, a company (and Contently client) often leading the charge in creative and sophisticated marketing, appeared to have followed the UGC playbook here. Andrew Bloch (@AndrewBloch) January 29, 2016. ” Share (some of) your feelings.

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

Buffer

APRIL 22, 2021

I currently lead the creative communications and social media for Sustainable Energy for All (SEforALL). This series was born on Instagram stories, which means you can watch the original interview in our Highlights found on our @buffer Instagram profile. There are so many great nonprofits working hard to make the world a better place.

Social Media 97

Social Media Media Generation Work Management 97

Hubspot

JUNE 12, 2017

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. But when leveraged and communicated in a storytelling manner, they can make for remarkable content.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

MARCH 18, 2018

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. But when leveraged and communicated in a storytelling manner, they can make for remarkable content.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Convince & Convert

OCTOBER 22, 2013

The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. Watching the numbers is critically important in maintaining return on content: web analytics, lead nurturing, CRM will tell you what’s working and make their own case for continued investment. Kelsey Libert.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Convince & Convert

APRIL 4, 2016

All the leads inside it are those particles, bouncing around. How do you make those leads speed up and move down the funnel faster? With video, you can get your brand across through visuals, sound, and storytelling in ways that would be impossible for any other medium. What has this got to do with video content marketing?

Top of Funnel 111

Top of Funnel Marketing Funnels Video Marketing Planning 111

Hubspot

FEBRUARY 15, 2017

They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. Since then, a microsite has been dedicated to the partnership. Past Winner of Note: "When You Move," by Digital Radish. For more categories, deadlines, and details, click here.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. I wrote an eight part series on building an effective lead generation program a while back. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

APRIL 23, 2013

How can every vendor be the ‘leading provider’ anyway?” Jon Miller outlines five key inbound marketing metrics to measure and continually improve content marketing success, such as lead generation by content and channel: “Beyond core organic traffic and leads, track lead generation by content asset and source.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. More leads. Content marketing garners 3 times as many leads as paid search for every dollar spent.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

ClearVoice

JULY 12, 2022

This leads to more mentions of the brands—but all mentions come in organic, natural ways rather than through traditional advertising. Example: The company hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. Creating Compelling Long(ish)-form Storytelling Videos.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

SnapApp

FEBRUARY 5, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.” ” The microsite Realize Real Results was born.

Microsite 54

Microsite Case Studies Case Study Top of Funnel 54

SnapApp

FEBRUARY 4, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.”. The microsite Realize Real Results was born. . Pretty good, right?

Microsite 48

Microsite Case Studies Case Study Top of Funnel 48

Content Marketing Institute

OCTOBER 24, 2017

As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. As a bonus, the Slide video ends with a link to a microsite that explains the technology behind the invention, and gives viewers a glimpse of other automotive technology projects Lexus has in the works. When to use them.

Top of Funnel 105

Top of Funnel Video Marketing Enterprise Management Tips 105

Hubspot

JANUARY 5, 2016

Starbucks was an early adopter of social media and today continues to use industry-leading photos to attract customers. To close out the year, Spotify presented each user with a "Year in Music" microsite telling the story of their 2015 music habits. Visual storytelling has always been a key ingredient in the marketing success of TOMS.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28