Zoominfo

NOVEMBER 1, 2018

In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Although demand generation and lead generation aren’t the same , they do go hand-in-hand. Difficulty with lead generation is often a strong indication that your demand generation program needs some work.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Zoominfo

FEBRUARY 3, 2021

More often than not, it leads you to new frontiers. As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. That description sounds quite a bit like ZoomInfo’s core offering today. It was ZoomInfo.

Zoominfo 246

Zoominfo Paid Search Agency Ads Mobile Advertising 246

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Jay Baer is a personal favorite of ours at ZoomInfo, and he’s even made an appearance at several of our events and webinars. Featured Video: Lead Generation Strategies: Risks Involved.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

FEBRUARY 17, 2021

TOUCH 1 – Build Valuable Connections on LinkedIn With around 722 million members, LinkedIn is a gold mine for your sales prospecting strategy. If you send a canned LinkedIn request or an impersonal cut-and-paste message, chances are they’ll hit ignore , along with all the other meaningless messages.

Tactics 130

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 130

Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number, you could plan to spend a lot of time negotiating with admins and other gatekeepers , or pressing buttons to navigate the phone tree. If you don’t see anything jump out on their LinkedIn within 20 – 30 seconds, or after a quick Google search, move on. Interested in more?] Go time.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. ABM helps organizations focus on their top priority accounts without wasting any marketing spend, leading to higher return on investment in marketing efforts.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

SalesIntel

NOVEMBER 22, 2021

These are precisely the buckets of contextual information you’re looking for: You want things like they’re hiring and posting jobs, a common investor with one of your customers, there’s a sister portfolio company to one of your customers, or they posted something on LinkedIn. LinkedIn, Twitter, Blogs. Press releases.

Research 52

Research Top of Funnel Product Peer-to-peer 52

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Jay Baer Jay Baer is a personal favorite of ours at ZoomInfo, and he’s even made an appearance at several of our events and webinars. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

FEBRUARY 3, 2021

More often than not, it leads you to new frontiers. As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. That description sounds quite a bit like ZoomInfo’s core offering today. It was ZoomInfo.

Paid Search Agency 130

Paid Search Agency Zoominfo Ads Mobile Advertising 130

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Adobe Experience Cloud Blog

DECEMBER 6, 2009

Schwartz helped to create ZoomInfo’s new blog, Follow the Lead , which provides the latest news and analysis for sales and marketing execs. ZoomInfo has created an industry-recognized sales and marketing blog that has become quite popular very quickly. The buy-in and the support from ZoomInfo were there right from beginning.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Directive Agency

AUGUST 28, 2017

Datanyze specializes in firmographics and is one of the leading tools for B2B companies looking for further insights. ZoomInfo is an online B2B company database that can load you up with more information on your current customers. Linkedin Sales Navigator. What are their most urgent and pressing concerns?

B2B Marketing 40

B2B Marketing Buyer Personas Work Management Top of Funnel 40

Zoominfo

NOVEMBER 8, 2021

It can take anywhere between one to two years to penetrate a new market, and then you have to show consistent growth,” says Amir Biran, senior director of sales at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. Do they prefer blogs and webinars over press releases and whitepapers? Any taboos to avoid?

Marketing Budget 130

Marketing Budget Marketing & Strategy Marketing Strategy Webinar Metrics 130

Zoominfo

AUGUST 16, 2022

Here’s a sample opening line to incorporate into your talk track: “Hey [prospect name], this is John Smith from ZoomInfo. LinkedIn is a great way to start, or even Twitter. That’s how you stand out from the crowd.” – Bruno Broughton, Manager, Sales Development, ZoomInfo. This line is clear, direct, and concise.

Cold Calling 100

Cold Calling Enterprise Management Work Management Zoominfo 100

Televerde

JANUARY 28, 2020

Think about allocating a portion of your callers as Lead Development Representatives (LDRs) and the remainder as SDRs. Here are some examples of the best places for your SDRs to gather insights: ZoomInfo. Connect with Alicia on LinkedIn on LinkedIn. DiscoverOrg. InsideView. Vice President of Strategic Accounts, Televerde.

Account Based Marketing 10

Account Based Marketing Demand Generation Allocation InsideView 10

Salesforce Marketing Cloud

JANUARY 18, 2024

While you may need to adjust or add steps based on the product you’re selling, the typical sales process flows from early-stage product research through sales conversations, the close, and relationship nurturing that leads to upsells and cross-sells. You can supplement these efforts with inbound lead-generation campaigns.

Process 59

Process Ad Building Work Management Buyer Personas 59

Lead Liaison

NOVEMBER 4, 2016

Lead Liaison realizes the importance of this, and has built a robust list of integrations. Lead Liaison integrates with over 400 3rd-party applications. Lead Liaison’s levels of communication go deep with Customer Relationship Management tools like Salesforce and Pipedrive. About Lead Liaison. Tools and Productivity.

Lead Liaison 48

Lead Liaison Marketing Automation Services Lead Ranking Leads 48

Lead Liaison

FEBRUARY 12, 2019

The manual was curated through real-life experience with the sales team at Lead Liaison. 78 per lead! The Sales Reps will take leads from this process that engage (express interest or interact in some way) and follow up on them. Our system of choice in this example is a Sales Enablement system from Lead Liaison.

B2B Sales 54

B2B Sales Top of Funnel Lead Liaison Cost per Lead 54

B2B Marketing Zone Posts

AUGUST 3, 2010

12 Ways to Leverage Your LinkedIn Profile for a B2B Company - Social Media B2B , July 29, 2010 LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile.

Ning 40

Ning Paid Content Facebook Sales Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Ranked in order of highest review count in the past year. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Vidyard

OCTOBER 8, 2021

Innovators Leading the Charge With Video Trends 2. Innovators Leading the Charge With Video Trends 3. Innovators Leading the Charge With Video Trends 4. Innovators Leading the Charge With Video Trends 4. Innovators Leading the Charge With Video Trends 5. Innovators Leading the Charge With Video Trends 6.

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Ranked in order of highest review count in past year. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Ranked in order of highest review count in the past year. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Ranked in order of highest review count in the past year. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52