Onalytica B2B

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10 Reasons Why We do Influencer Marketing

Onalytica B2B

Influencer marketing when executed correctly and with patience can be extremely effective in achieving anything from lead generation to brand awareness – many of which cross over. LEAD GENERATION. LEAD NURTURING. SOCIAL SELLING. EMPLOYEE ADVOCACY. WEBSITE TRAFFIC.

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Interview with Moni Oloyede

Onalytica B2B

She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content. No, leads are pushed down the funnel.

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Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

Lead by example. Have someone in charge of the whole employee advocacy programme, or one person per team leading the way. Have any leads come from this? Have any of these leads converted into sales? Representing your company’s values and culture externally, not just internally. HOW CAN I MAKE IT HAPPEN?

WOM 210
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Which Department Owns Influencer Marketing?

Onalytica B2B

Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there is inevitably a land grab within organizations as to who is leading or owning influencer outreach. There is no hard and fast rule as to who should take the lead in influencer marketing though.

PR 244
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Interview with Andy Crestodina

Onalytica B2B

We were starting to rank, to get some qualified visitors and generate some leads. Here’s a quick tip for anyone who wants more leads: put a face next to your calls to action. Or maybe even without a click… Marketer: “Hey Google, how can I get more leads?”. But I needed to do much more to create a sustainable business.

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Interview with Zontee Hou

Onalytica B2B

Bio: Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team. Key Topics: Content Marketing, Digital Marketing Strategy, Consumer Behavior. Location: Brooklyn, New York. I love collaborating with others in our community!

Forrester 194
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Influencer Marketing: How to Create Your Strategy

Onalytica B2B

Influencer content – paying for macro influencers to speak at your events, create content, lead webinars. Ask yourself the following questions if you’re unsure: Are you a market leading or challenger brand? leading brands will attract brand advocates far easier than challengers). Paid Media. Owned Media.