Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# The lessons? Share it on StumbleUpon. Share this on Technorati.

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Webbiquity

NOVEMBER 29, 2010

Any editor who isn’t embarrassed by the Anvil Media – Attensa Wiki-gate fiasco should be permanently banned. Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. Recognize the value of corporate websites. It’s an over-used PR buzzword. Tweet This!

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

valuing deadlines â?£ Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? fun, laughter and tools - wikis, blogs, enjoyment of activity tagging, RSS â?£ Slideshare.net (beta). My Slidespace. Most Viewed. |.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Chris Koch

JUNE 26, 2009

So now that we have established your personal social media goal—to be a valued member of the online B2B marketing guild—let’s talk about how you go about building your presence. Here are some important B2B blogs that I track: Acquiring Minds: A B2B Lead Generation Blog. Wetpaint offers a nice free wiki. Pick blogs to follow.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Somehow the fact that people tend to scan when they read online leads to a diatribe on how weve wasted our money by trying to get schools to come into the technological 21st century by bringing laptops into schools. " Throwing up a wiki or a blog and hoping for the best isnt going to cut it. In addition,â?? the brief notes, â??blogs

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

WebMarketCentral

JULY 30, 2007

In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. These are unlikely to get wide viral distribution, but more likely to appeal to people within your target market. Microsites are a third highly-rated viral tool.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Adobe Experience Cloud Blog

APRIL 9, 2009

These are some of the opportunities that I see to leverage demand generation: Capture more and better leads on your website with optimized landing pages and forms. Avoid letting opportunities slip through the cracks, by effectively nurturing leads via email. What can marketers do to improve their lead management most significantly?

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. For example, look at the Ad Age Power 150 blog rankings.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

NOVEMBER 7, 2010

You will be navigating your prospects through this sea of content by leading them to the most relevant important information. Similarly we are seeing leading businesses take a similar approach to become the experts for their respective areas. Original content will always have value, but curation is coming to have nearly equal value.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

WebMarketCentral

DECEMBER 20, 2007

Following up on its first study on the value of Web 2.0 hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 Again, the ITtoobox/PJA report on social media use by B2B IT buyers is available here. ** technorati tags: Web 2.0 tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Buzz Marketing for Technology

JUNE 27, 2008

Repeatedly, I heard how the "younger" professionals, especially Gen Y and the Millennials, are difficult to engage--they work and learn differently, they dont value whats come before them, and so on. For more general information about measuring your KM program, check out our articles Can You Measure the Value of Knowledge Management?

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

WebMarketCentral

JANUARY 28, 2008

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content.

SEO 20

SEO Wiki Best Practices Allocation 20

Buzz Marketing for Technology

JUNE 27, 2008

RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ??but The amount of such material is increasing rapidly, but its educational value is increased by adding teaching and assessment based on the material. These sites allow you to store, tag and share links across the internet. Email This Post.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Hubspot

DECEMBER 30, 2011

Hashtag - A hashtag is a tag used on the social network Twitter as a way to annotate a message. Inbound marketing leverages tactics such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, and analytics. and then provides every user with his or her Klout score. ” Example: #yourhashtag.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JULY 9, 2009

Regardless of the reason, the social media champion correctly concludes that how companies position, brand, promote and identify leads has shifted. Is there an appropriate way to cross this last mile to identify members of our engaged community as sales leads, potential partners or new hires? Image created by Ryan Schradin.)

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

WebMarketCentral

MARCH 4, 2009

It is "the use of technology combined with social interaction to create or co-create value" according to John Jantsch , a "shift in how people discover, read, and share news and information and content.a Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever. Social Tagging. Tags: Web 2.0

Social Media 20

Social Media Web 2.0 Media Wiki 20

Parse.ly

SEPTEMBER 24, 2021

Upgrading and republishing content might also help with SEO rankings. Make sure readers can find historical articles by taking advantage of content tagging , using keywords, and other important distinguishers to make your archive more accessible. Once refreshed, promote your content as if it were a new piece. Source : Fandom Twitter.

Wiki 52

Wiki Content Tagging Lead Ranking 52

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. First up is Andrew Capland , the Growth Team Lead at Wistia. He hypothesized that by showing users the status of their certifications, it would provide functional value that also introduced them to other courses. Tag your YouTube videos.

Resources 98

Resources Lead Ranking Marketing Automation Services Lead Scoring 98

Online Marketing Institute

NOVEMBER 8, 2010

Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. Show them the value of blog content online (it’s searchable and archivable) and how it leads to leads and business and they will buy in. increase in leads. What can other B2B organizations learn from Indium?

Case Studies 40

Case Studies Case Study Social Media Studies 40

WebMarketCentral

JULY 16, 2007

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. The primary value of social media is the access it provides to objective feedback on products and services. The results are eye-opening.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JUNE 23, 2010

9) H Hashtag - A hashtag is a tag used on the social network Twitter as a way to annotate a message. Link Building - Link building is an aspect of search engine optimization in which website owners develop strategies to generate links to their site from other websites with the hopes of improving their search engine ranking.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

Youre following both, and you probably know the leading people in both. Its possible they are not learning from each other because both are out of step and both see no value in the others approach to staying current. Were functioning in a network mode when we blog, comment, tag, quote, etc. Search This Site. Knowledge Sharing.

Education 100

Education Blogger Web 2.0 Training 100

Scoop.it

MARCH 11, 2021

This includes both the content you publish to external audiences (your partners, leads, customers, and more), but also your employees. Lead generation forms and integration with Mailchimp. As you start adding pieces to your content hub, you’ll also want to tag them for easy filtering later on. Tags in Scoop.it

Curation 66

Curation Advertising Agencies Press Content 66

Customer Experience Matrix

JULY 28, 2009

My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. (See This means I apply different standards to evaluate them.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Buzz Marketing for Technology

JUNE 27, 2008

Social bookmarking – this is an online version of local bookmarking or favorites, It is more advanced because you can draw on others bookmarks and tags. The act of subscription by itself does not show or develop understanding but often the process of reading and revisiting the subscribed-to feeds leads to greater understanding.

Wiki 100

Wiki Classified Ads Tagging Validation 100

Customer Experience Matrix

DECEMBER 13, 2008

The test packages would include score sheets to make capturing this information as easy as possible. People will want to combine the results in a single score that can be used to rank the vendors. Still, they should provide a reasonably valid ranking of the competitors. Please comment and ask others to comment as well.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

ClearVoice

NOVEMBER 18, 2019

An editorial style guide is an essential go-to source for your organization’s content and writing, and includes your standards for grammar, punctuation, word usage, sourcing, voice, tone, and even directives to support your organization’s core values. Words matter. Stick to the basics. Introduction. Mission and vision.

Wiki 45

Wiki Guidelines Work Management Cost Per Click 45

Webbiquity

SEPTEMBER 30, 2010

Are you aiming to increase sales and/or leads? Your input will be most valued, and reflect best on the company, when it contributes to a conversation, answers a question or solves a problem. Social media sites include the following: • Social networking sites (e.g. LinkedIn, Facebook, Plaxo, Hi5, etc.). Social sharing sites (e.g.

Social Media 100

Social Media Media Guidelines Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

It was originally part of a class wiki. PLEs are meant to simplify managing these artefacts, creating meaning through aggregation, linking and metadata tagging (eg comments, keywords). These are content management systems (CMS) which handle many types of content including a wiki. In January 2006, Blackboard Inc. ,

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management CMS Development 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

How Content Travels and Works in Social: Stories and People - Social Marketing Forum , November 28, 2010 Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. Social scoring will change your life. com , wiki.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Lead Liaison

MARCH 14, 2018

Lead Liaison provides an introduction to sales enablement. Ryan Schefke, Lead Liaison. Well the main thing is that you can’t stop improvement, you can’t stop changing, You know, if I look at our own company, Lead Liaison, as an example of that, we introduced marketing automation in 2014. Transcription.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Buzz Marketing for Technology

JUNE 27, 2008

Now, a dozen years after the debut of KM, there has been little significant change in the efficiency, effectiveness or value of information processes or content in most organizations. Centralized content management initiatives offer little or no incremental value to them. This is the essence of PKM. Automatic knowledge harvesting.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Webbiquity

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Buzz Marketing for Technology

JUNE 27, 2008

It also means they will need a new paradigm in which they are evaluating the value of training (and with it new evaluation tools). TREND #4 Content Authoring Tools Will Change l Tools will be available that will help users to create thin-sliced content that will become peer and value rated. I feel the same is true with adults.

Work Management 100

Work Management Wiki Marketing Management Training 100