Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Not every piece of content is meant to drive a sale or even generate a lead. Optimize Your Storytelling for Engagement and Conversion.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Heinz Marketing

DECEMBER 22, 2018

5 Things to Consider When Implementing a Lead Scoring Program. Lead scoring is a great way to takes away some of the uncertainty that comes with not being able to speak directly to your leads, but if you’ve never used it before, it can be hard to know where to start. Thanks for your insight, Dave Mattson.

Lead Scoring 79

Lead Scoring Lead Ranking Leads Lead 79

Marketing Insider Group

MAY 13, 2020

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. But storytelling as a tool for leadership and education in the workplace is often overlooked. Storytelling and Empathy.

Storytelling 363

Storytelling Activities Custom Publishing Lead Scoring 363

Tomorrow People

OCTOBER 27, 2020

To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL). Marketing Qualified Leads (MQL). Sales Qualified Leads (SQL).

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Marketing Insider Group

MARCH 24, 2021

Storytelling is a human pastime, something we’ve been doing for thousands of years. Those same foundational elements of a moving story apply to content marketing. With brand storytelling, you can create an emotional connection with your audience. Following a step-by-step plan can jumpstart your storytelling initiatives.

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. All in all, outbound marketing is not what it once was. Video marketing is valuable throughout the sales funnel.

Sales Qualified Leads 310

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 310

markempa

JULY 21, 2014

Tweet Less is not always necessarily more when it comes to a lead capture process. In this B2B Lead Roundtable Blog post, we’ll examine a recent experiment in which the MECLABS research team explored how undermining the value you offer prospects can potentially impact your conversion. Approach: A/B multifactor split.

Lead Capture 120

Lead Capture Lead Scoring Lead Ranking Conversion 120

Contently

FEBRUARY 8, 2022

What if, as marketers, we were more reserved and allowed those people to communicate for us more frequently? There is a time and place for brands to tell their own stories and showcase their value props for the world to see. However, this marketing strategy is sound for any company. The possibilities would be endless.

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

Inbox Insight

MAY 30, 2024

“ The use of cutting-edge AI-driven natural language processing and our proprietary scoring model represents our steadfast commitment to lead quality and targeting relevance.

Demand Generation 52

Demand Generation Lead Ranking Demand Campaigns 52

Thinkers360

FEBRUARY 16, 2024

Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56 CPSM Score: 49.20

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Sprout Social

JANUARY 12, 2023

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. When developed with integrity and incorporated into your business’s operations, your brand values provide an essential roadmap for maintaining your public image and brand reputation. What are brand values?

Lead Scoring 123

Lead Scoring Lead Ranking Effectiveness Brand Identity 123

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. They enable your audience to visualize how your product or service will solve problems and add value in their world. #2

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Salesforce Marketing Cloud

AUGUST 31, 2022

Marketers play a special role in building trusted relationships because we are in many ways the face and voice of the brand. Everything we say – and do – as marketers is an opportunity to build or destroy trust. That’s why values-based marketing is important. How values impact buying decisions.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

Contently

JANUARY 22, 2021

To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads. Edelman’s 2020 Trust Barometer also found that values are driving purchase decisions. Social impact storytelling needs to be a part of your content strategy in 2021.

Storytelling 218

Storytelling Trends Ethics Content 218

Marketing Insider Group

MARCH 11, 2024

How many viewers are turning into customers or leads? Invest in good production values to make your content stand out. Did you know that video results are 50 times more likely to be organically ranked in Google than text-based results? Image Source: SE Ranking So, how do you harness the power of SEO for your video content?

Fulfillment 222

Fulfillment Video Marketing Content CTR 222

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Lead Generation? Thus, it takes market demand and converts it into actionable solutions. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Convince & Convert

APRIL 12, 2024

Once you have a solid foundation of data to analyze and rank the current level of maturity your brand has on social, you can understand how it ranks against its competitors and the industry so we have a set benchmark to build from and create KPI’s and goals. Measure social data among other marketing metrics to show impact.

Social Media 138

Social Media ROI Media Cross-Selling 138

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Image: DemandMetric.

Advertising Agencies 321

Advertising Agencies Advertisements Advertising Paid Search Agency 321

Marketing Insider Group

DECEMBER 29, 2020

Top B2B Digital Marketing Trends for 2021. If you can successfully execute the following b2b marketing strategies , you’ll outshine your competitors, build lasting connections with customers, and win more leads and sales in 2021. Marketers should capitalize on the opportunity to develop real relationships with customers.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. You can incorporate case studies in content marketing in a myriad of ways. Brand storytelling is a powerful marketing tool.

Case Studies 274

Case Studies Case Study Studies Top of Funnel 274

Tomorrow People

MARCH 8, 2018

But what exactly is content marketing? Content marketing is the approach of fitting your content within a structured and measurable process to create better results in attracting leads and transforming them into customers — and increasing revenue. Measure your whole marketing spend. Improve your ROI on marketing spend.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

SalesGrape

DECEMBER 3, 2023

Introduction: The Power of Cold Calling in Lead Generation Cold calling has long been a staple in the world of sales and marketing. Despite the rise of digital communication channels, cold calling remains an effective method for generating leads and driving sales. Thirdly, active listening plays a vital role during cold calls.

Cold Calling 79

Cold Calling Telemarketing Lead Generation Lead Scoring 79

markempa

DECEMBER 29, 2014

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. But what’s the best way to optimize your lead gen efforts?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. You may have noticed that we’re talking about more than a marketing tactic. What’s the simplest way to explain content marketing?

Content Marketing 210

Content Marketing Work Management Paid Search Agency Marketing Management 210

Zoominfo

AUGUST 26, 2019

Consumers with an emotional connection to a brand have a 306% higher lifetime value, stay with a brand for an average of 5.1 While there’s not one simple answer, there is one method that stands head and shoulders above the rest: storytelling. But, storytelling can portray a more personal, emotional resolution.

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. Identifying Potential Leads The first step is identifying potential leads and attracting them to fill your pipeline.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Marketing Insider Group

NOVEMBER 28, 2022

The Content Marketing Imperative from Michael Brenner. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers. For a long time, at some businesses, marketers have simply executed the tactics, checked the boxes and collected a paycheck. Building a Business Case for Better Marketing.

Paid Search Agency 311

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 311

Contently

FEBRUARY 9, 2021

Sure, they send campaign blasts to their database, but they’re not developing a consistent newsletter with a clear value prop. For us at The Content Strategist , that’s content marketing and content strategy best practices. Over at my LinkedIn newsletter , it’s the art and science of storytelling.

Newsletter 218

Newsletter Lead Scoring Lead Ranking Ad Building 218

B2B Digital Marketer

JUNE 6, 2024

They explore the challenges marketers face in justifying their budgets , the importance of strategic alignment, and practical ways to demonstrate marketing’s value to the C-Suite and board members. In this episode, you’ll learn: How to justify marketing budgets and demonstrate value.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

Televerde

JANUARY 11, 2021

Lost leads are frustrating because you’re often left without answers. In some cases, it’s best to let bad leads go. Sometimes, leads just didn’t see the right material from your company or hear about the benefits. Use the remarketing strategies and techniques below to reconnect with and bring back lost leads.

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Strategic-IC

SEPTEMBER 25, 2018

How can you drive value at every stage of the buyer's journey, with video content? Our Head of Sales, Fes Askari details how marketing and sales teams can use a variety of video formats at different stages to drive value and help both prospects and customers. Driving Value With Video Across the Buyer's Journey.

Top of Funnel 54

Top of Funnel Lead Ranking Lead Scoring Video Marketing 54

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. They know how to keep their focus on the customer and follow sound product marketing principles for success. Product marketing is where sales, marketing, and product development overlap. Launching a new product and ensuring consumers understand its value.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. Now, more than ever we need to show clients the value we bring to the table.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

xiQ

JUNE 19, 2019

ABMers have to be really good storytellers. Craig Rones, VP of Marketing, NTT DATA Services. The Value of Strong Content. “66 66 % of marketers say being able to produce engaging, well-designed visual content consistently is their biggest struggle”. The post ABM and the Art of Storytelling appeared first on xiQ inc.

Account Based Marketing 89

Account Based Marketing Storytelling ABM B2B Thought Leadership 89

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. It doesn’t add value to your audience and can seem completely irrelevant. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Almost every site scored poorly. Most of it sucks. The findings?

B2B Marketing 280

B2B Marketing Content Marketing B2B Thought Leadership Planning 280

ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. After all, every company has its own founding story, operating principles, and guiding values, and they want to ensure that it’s communicated effectively to each client or customer. 6 storytelling myths in marketing.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122