Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

ViewPoint

JULY 11, 2011

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public?

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

markempa

MARCH 27, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

LeadSloth

NOVEMBER 16, 2010

The topics for these meetings was drip campaigns and lead nurturing. Some companies were actively capturing more information on prospects (e.g. A recurring theme is that you need to really understand the prospect. Lead Nurturing Based on Product Usage. Measuring Replies to Nurturing Emails.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

ViewPoint

FEBRUARY 23, 2018

More and more marketers understand that agile, which started in the IT development realm, has good application in marketing in general, and in lead management specifically. Quality conversations and personal engagement with prospects. All the time we’re having unscripted conversation with our clients’ prospects.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Customer Experience Matrix

FEBRUARY 25, 2009

This gave salespeople a desktop “Tracker” that instantly alerted them when prospects responded to their emails, and showed which pages the prospects visited on their company Web site. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

markempa

FEBRUARY 18, 2013

At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. Before, the sales team had a great deal of control over the information flow and education of prospects.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

OCTOBER 24, 2011

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. Another major benefit is that our prospect development services provide thorough market coverage, a requirement that few companies are able to address successfully.

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

Lead Liaison

OCTOBER 12, 2017

As a user myself, I first started using Salesforce.com. Whether you’re using enterprise-level CRMs such as Salesforce.com or Microsoft Dynamics, or something with the essentials such as OneFocus™ or Pipedrive, having a marketing automation system coupled with your CRM is vital these days. Prioritize leads. Prioritization.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Liaison CRM 48

Customer Experience Matrix

MAY 18, 2007

The paper, from Manticore Technology , recommends five best practices for business marketing: (1) define a unified marketing and sales pipeline; (2) deploy an integrated marketing and sales platform; (3) measure pipeline activity; (4) automate lead nurturing; and (5) focus on the top of the funnel.

Manticore 120

Manticore Online Lead Generation Lead Generation Vtrenz 120

Customer Experience Matrix

JULY 20, 2009

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

NuSpark Consulting

JULY 17, 2010

Marketing Automation, by nature of its ability to track your marketing, email, and web activity efforts, will help you qualify “buy-ready&# leads for your sales people through lead nurturing via quality content and lead scoring. Standard email programs are limited in identifying hot prospects.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. So why don’t more B2B companies use video? So why don’t more B2B companies use video?

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Customer Experience Matrix

JULY 28, 2010

Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. Manticore Technology today released the latest version of its marketing automation system.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

The Effective Marketer

JUNE 1, 2012

The personas will help drive your content marketing efforts and your lead nurturing programs. Lead scoring is a tool that requires constant refinement and that will become a key element in helping you track your leads through the funnel. Grande Guide to Lead Nurturing , by Eloqua. by MarketingProfs.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Relevant and Fresh Content - Keeping your email exciting and on topic will increase the time prospects and customers spend with your email.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Smashmouth Marketing

JUNE 25, 2009

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Lead Intelligence. Pardot’s Social Insight is focused on Lead Intelligence. I asked myself: Does Marketing Automation Get Social?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JULY 12, 2010

Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Adobe Experience Cloud Blog

AUGUST 31, 2011

As they say, it’s all about the numbers, so if you can engage more prospective attendees early on, thus attracting them to your booth, you’re certain to convert more attendees to customers. For example, if a lead does not open email follow-up #1 in the first 10 days, Marketo sends email follow-up #2.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. On the face of it, this is not a surprising question.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

ViewPoint

AUGUST 30, 2012

He cites the work of Nick Panayi, Director of Global Brand and Digital Marketing at the large consulting firm, CSC, and how he has created a culture of content marketing: sharing, lead nurturing, and a highly interactive site that’s hugely social and building content on a by-the-second basis.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

WebMarketCentral

NOVEMBER 17, 2009

The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Hubspot

APRIL 3, 2012

Technology adoption among consumers has picked up pace; marketers have changed their lead generation and engagement tactics to shift towards a less interruptive, more invitational focus; and sales professionals have had to adapt their sales methods to communicate with a consumer who has gotten better at dodging their calls. The result?

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

A marketer may not be able to reach a prospect through e-mail or phone, but once a video gets into a customized feed that reflects the prospect’s exact personal interests, the video will stimulate action. How video engages prospects throughout the buying cycle. Capture sales leads with longer form video. Conclusion.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

markempa

JULY 7, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 How many calls does it take to reach the prospect?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MARCH 18, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

SmartBug Media

APRIL 16, 2020

We talk a lot about the importance of lead nurturing here at SmartBug. When you create your first e-book and turn on your first lead nurturing workflow in HubSpot, all's right with the world. Then you create your second e-book and draft your second lead nurture. It’s simple. Easy, even. There’s a better way!

Hubspot 100

Hubspot Lead Nurturing Lead Scoring Lead Ranking 100

Online Marketing Institute

NOVEMBER 4, 2010

As already stated, the lead may already be as much as a week old. Content syndication leads won’t receive top priority from your reps, so it’s unlikely they’ll be contacted immediately. It helps remind the prospect that he/she downloaded the content, and makes him/her more receptive to a follow-up call.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

MARCH 27, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

Hubspot

MARCH 5, 2012

For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention. This will also give you an excuse to provide other content that can pertain closely to the individual prospect's industry/needs/problems. Leading up to the event, create content (e.g.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Hubspot

MARCH 8, 2012

Marketing analytics are also usually people-centric, featuring the prospect, lead, or customer as the unit of focus, whereas web analytics usually regard the page view as the unit of focus in its reports.". How did an individual lead first come to find your website? Couldn't have said it better myself, boss! Via Facebook?

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JUNE 10, 2008

Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. Marketo’s integration with Salesforce.com also bolsters its claim to simplicity.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120