The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

OCTOBER 22, 2020

If the individual meets basic demographic criteria (right title, right type/size of company), you should continue to nurture him or her for as long as you have content to send, or until the email address reaches some kind of defined threshold for non-responders (e.g. no opens for 12 months.). That could be months, or even years down the road.

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

BOP Design

JULY 15, 2022

Whether you are looking to overhaul your lead generation and nurturing or just looking to ensure your these processes are optimized, there are several steps you can take to get a better look at what is working and what needs to change. Don’t just look to speak to sales-ready leads. Step Back from the Process. Review the Data.

Lead Generation 105

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 105

The Point

AUGUST 15, 2012

You know that monthly newsletter you blast to your entire database under the guise of “lead nurturing”? And those Webinar invitations that you broadcast to every trade show lead you’ve generated since 2005? There was a time when lead nurturing was synonymous with simply staying in front of prospects.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

Tomorrow People

MARCH 5, 2012

Lead Nurturing 101. Lead nurturing starts by collecting contact information in exchange for something the visitor deems of value, but with little risk. Imagine if her activities could automatically produce targeted messages announcing special incentives, additional useful information, tips or other enticements.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

The Point

OCTOBER 29, 2021

Lead Nurturing. Lead nurturing has long since become more than just an email channel, as marketers expand nurture campaigns to include channels like remarketing, content syndication, paid social, and even direct mail. Driving Blog & Newsletter Subscriptions.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

markempa

JANUARY 19, 2015

There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads. Define lead nurturing — and which leads you should nurture.

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

BOP Design

JUNE 15, 2021

Whether you are building a website from the ground up or looking to update your website design, below are tips to help set the stage with your web design for a successful content marketing strategy. B2B marketing and lead nurturing often take months or even years to convert leads. Prominent Blog/Resources.

Paid Search Agency 118

Paid Search Agency Design Marketing Websites Tips 118

Adobe Experience Cloud Blog

OCTOBER 28, 2010

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing , it also embodies and reinforces so many Marketo best practices.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

The Point

AUGUST 18, 2014

A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Here are 10 tips for designing an effective trade show follow-up campaign. Have a specific, tailored plan for ongoing nurturing to follow your initial follow-up email.

Trade Show 100

Trade Show Campaigns Tips Lead Nurturing 100

Vision6

JULY 5, 2023

Increase your enagagement on newsletters by sharing it with your community on social media. Luckily we’ve got some tips for keeping your database spick and span and they include sending out reactivation campaigns or prompts to opt-in again. Lead-nurturing emails Lead-nurturing campaigns can take many forms.

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Litmus

JULY 14, 2023

This guide reviews what email workflow automation is and how to get started with seven automated email workflows: Welcome email series Lead nurturing campaigns Abandoned cart emails Post-purchase follow-ups Feedback and review workflows Subscription renewal reminders Re-engagement campaigns What is email workflow automation?

Automation 70

Automation Demand Broadcasting Lead Nurturing 70

BOP Design

APRIL 19, 2021

Newsletters. The content of these emails wouldn’t be added to a B2B email marketing newsletter, because the content is too important to be bunched in with other information. Read more: B2B email marketing and lead nurturing – planning tips. B2B Email Marketing Newsletter. Informative B2B Emails.

Email Marketing 130

Email Marketing B2B Marketing Planning B2B 130

Valasys

JULY 15, 2020

.” Your content strategy framework transcends to more than just creating conventional forms of content to the use of white papers, e-books, and newsletters, for branding and advertising purposes. The following are some useful tips to help you strengthen your content strategy framework – its creation, production, and processing: 1.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

SendX

DECEMBER 7, 2020

HELPFUL TIPS: Relevancy: Only send relevant and targeted information - statistics show that 56% of people unsubscribe due to receiving content irrelevant to them (Campaign Monitor 2020). HELPFUL TIPS: For increasing open rates: Use merge tags to personalize your subject lines by inserting unique user data into your emails.

Email Marketing 217

Email Marketing Work Management Marketing Management Open Rate 217

markempa

NOVEMBER 26, 2012

For weeks after, I unsubscribe from newsletters and sales pitches from companies I barely recognize. They put together a list of attendees’ contact info based on collected business cards, contest entries and captures from the dreaded lead guns, which instantly gather contact information by scanning trade show badges. Trade Show ?

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

Brainrider

JUNE 3, 2011

Some B2B marketers have tried to tell me the email newsletter is dead. Email newsletters are still a very effective lead nurturing and intelligence gathering tool if used properly. Here are 6 tips for making your email newsletters engaging to your readers. I tell them they’re doing it wrong.

Newsletter 40

Newsletter Tips Lead Nurturing Email Marketing 40

markempa

AUGUST 17, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Circle Studio

DECEMBER 22, 2019

Dos and Don’ts to Improve Your Email Marketing Newsletters. However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. Here are 13 dos and don’ts for your email newsletters. Read Article. Read Article.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Launch Marketing

AUGUST 31, 2022

As digital marketing channels become the primary focus for marketing efforts, email becomes a prominent focus for lead generation and lead nurturing. For example, social media, paid ads and search engine optimization to get people to sign up for your lists or even promote a blog that has a newsletter call to action (CTA).

Email Marketing 62

Email Marketing B2B Marketing Paid Search Agency Planning 62

The Lead Agency

MARCH 16, 2021

Email is a practical and feasible option for many B2B businesses looking to reach out to new leads, nurture existing prospects and drive conversions. B2B newsletters. During 2020, 81% of B2B brands were sending out newsletters – Sleeknote. So, which option is best? But, what does ‘done right’ mean in this case?

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Zoominfo

JANUARY 19, 2021

It serves as a validator for offering up contact information and a promotional space for other content, such as relevant articles, newsletters, and social media channels. Bring in More Leads with a Quality Landing Page. An example of a landing page design. Landing Page Best Practices.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Hubspot

JANUARY 7, 2016

Simply look at the search difference between “lead generation” and “lead nurturing” and you’ll quickly see what I’m talking about. So, while lead generation is certainly important, investing in generating more leads without building an effective lead management process is simply, well, foolish.

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

SalesGrape

NOVEMBER 18, 2023

Crafting an Effective Telemarketing Strategy: Tips and Best Practices for Success To maximize the effectiveness of a telemarketing campaign targeting educational institutions, it is crucial to develop a well-thought-out strategy. Here are some tips and best practices: 1. Subscribe to our weekly newsletter.

Telemarketing 97

Telemarketing Education B2B Marketing B2B 97

markempa

DECEMBER 6, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Email Heaven? what are they good for?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

Conductor

APRIL 8, 2020

Content and search are key tools for reaching new and existing customers, so here are five essential tips to drive your content strategy during this tumultuous time. Tip: Google Trends offers information about surging topics and questions, and Conductor Searchlight Explorer notes when searches are spiking in volume.

Top of Funnel 126

Top of Funnel Lead Scoring Lead Ranking Lead Capture 126

Hinge Marketing

JUNE 4, 2015

.” — Hinge Email Marketing Guide How can you build a winning email newsletter while avoiding the common mistakes many firms fall into? 1) Position your newsletter for success. Case Study : Hubspot’s Agency Post HubSpot, the marketing automation firm, has a dedicated blog and newsletter just for marketing agencies.

Newsletter 48

Newsletter Ad Building Paid Search Agency Business 48

BOP Design

JUNE 7, 2022

Nurture Leads/Contacts with an Email Newsletter. Growing your business isn’t only about getting new leads in the door, it’s also about nurturing the existing audience you do have. When done strategically and thoughtfully, B2B marketing often becomes a crucial component in lead generation and growing your business.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

markempa

AUGUST 2, 2016

If you want to make a difference in this year, go back to review the leads you generated last year last year, and there’s a lot of opportunities there. Learn what qualifies as lead nurturing. What is and isn’t lead nurturing? This concept of lead nurturing is more nuanced than it seems.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 120

Mailmunch

MAY 20, 2021

The first step is to make sure your social media profiles are optimized to collect leads organically. Your social media profiles should provide easy access for your customers to contact you, sign up for your newsletter, shop your products, and more. . Make sure your lead magnet is something people want and are interested in.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Adobe Experience Cloud Blog

JANUARY 6, 2009

Five Tips for Effective Lead Nurturing. Finding out that most of what marketing calls “leads” are not really sales leads reinforces the sales team’s impression that marketing-generated prospects are not worth their time. Using Lead Nurturing to Unlock the Marketing Database.

Lead Nurturing 48

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Leads 48

Webbiquity

FEBRUARY 2, 2011

10 Tips For Content Marketing Success by TopRank Online Marketing Blog. E-newsletters, blogs and white papers are among the most popular types of content. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

The Point

MARCH 27, 2013

A client writes: I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week – for example: newsletters on Mondays, product announcements on Tuesdays, Webinar invitations on Wednesdays, etc. What do you think? Is this a good idea?

Webinar Metrics 100

Webinar Metrics Autoresponders Lead Nurturing Sales Qualified Leads 100

Outgrow

MARCH 2, 2021

Email marketing - When a brand shares various newsletters, coupons/discounts, and other promotional material to its customers via email addresses. Pro Tip 1: Create your own Brand Awareness survey easily with Outgrow to learn the best way to launch your product! . Pro Tip 4: Learn more about interactive email newsletters here.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

SendinBlue

APRIL 19, 2021

B2B marketing automation nudges leads towards conversion by nurturing them with helpful, educational content. Lead nurturing. Lead nurturing refers to using automated email marketing to inform and nurture leads. Lead nurturing does two things: 1. Lead scoring.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Anything Goes Marketing

OCTOBER 23, 2006

Does your company have an email newsletter? Typically this content is great stuff and includes tips, industry news, offers and other useful bits of information. What typically happens to these email newsletters after you hit the "send" button? What typically happens to these email newsletters after you hit the "send" button?

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100