B2B Digital Marketer

MARCH 28, 2024

In today’s episode, we dive deep into the world of B2B paid advertising with Sharon Park, a former Google insider with a decade of experience in crafting winning B2B marketing strategies for some of the largest global brands. The significance of trust in B2B advertising and how to establish it.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

KoMarketing Associates

FEBRUARY 13, 2020

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. Additionally, the landscape is constantly changing due to technological advances, new generations of buyers, and other market forces. Let’s jump into the details.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” ” I explained why I love marketing and how I would try and help other marketers learn and grow. And where did I find it? B2B marketing blogs.

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. Shift to A Digital Reality.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

PureB2B

JULY 6, 2022

Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. The goal with most B2B marketers is to get their automation to a point of fluidity that it requires very little human input. Why Marketing Automation?

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. What is Sales Enablement? But first, what is sales enablement? Why B2B Companies Should Care About Sales Enablement.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Brandpoint

DECEMBER 13, 2021

Many companies either throttled back or paused their marketing altogether when COVID hit. Whether it was due to slashed budgets or uncertainty of the future, one thing is clear: those who took their foot off the gas over the last two years missed opportunities and are falling behind during this age of rapid digital transformation.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Velocity Partners

JULY 26, 2023

Despite their versatility, most folks only ever realize a fraction of their potential (whether that’s slicing open Amazon packages or storing lead data). Most businesses default to option 1, and use their CRM as a static repository of demographic records (names, emails, titles and so on). And how do you find it?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking CRM Lead Scoring 52

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. What is Sales Enablement? But first, what is sales enablement? Why B2B Companies Should Care About Sales Enablement.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

SmartBug Media

JULY 1, 2021

As a marketer, you often find yourself struggling with prioritizing your constantly growing task list. With so many to-dos every day, you feel the weight of importance from everything from trade shows to swag to digital marketing campaigns. Marketing automation is not just a “nice to have.” Marketing Automation Hacks in HubSpot.

Hubspot 75

Hubspot Lead Scoring Lead Ranking Lead Nurturing 75

Navigate the Channel

NOVEMBER 28, 2023

Nurturing Trust and Authority Blogging isn’t just about churning out content for the sake of it; it’s about providing value to your audience. It goes beyond the static nature of websites and transforms your digital presence into a dynamic, engaging, and informative platform.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

SmartBug Media

SEPTEMBER 14, 2020

Up to this point, you have been able to create an automated email and send it via workflows to one or more people internally to notify them when something specific happens, such as a lead becoming an SQL or an individual from a targeted account filling out a form. You may even reach the 500 workflows limit. How cool is that?!?

Hubspot 101

Hubspot Features Top of Funnel Lead Nurturing 101

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. What is Sales Enablement? But first, what is sales enablement? Why B2B Companies Should Care About Sales Enablement.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

BenchmarkONE

FEBRUARY 11, 2021

The pandemic brought a lot of business sales strategies – and outcomes – to a screeching halt. This year, it’s all about finding ways to get back in motion again — which includes seeking out new tactics that will help boost sales and make up for lost revenue. Make a Bigger Investment in Video.

Sales Management 60

Sales Management Tactics Top of Funnel Digital Marketing Funnels 60

Golden Spiral

MARCH 21, 2019

Are you ready to dig in to marketing automation? In some ways, tackling marketing automation is a bit like looking at a plate of freshly sliced cake on the table in front of you from every angle, surveying the base, eying the icing, and studying your best approach, before finally sinking a fork in and taking that first bite.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation Automation B2B Marketing 89

Hubspot

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. HubSpot Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Automation Software 100

Metadata

JANUARY 25, 2023

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

BenchmarkONE

JANUARY 19, 2021

Obviously, there are more important matters happening, however, small businesses still have goals to meet , and creating revenue is a necessity if they want to survive once the fog has cleared. . Many months later, brands still haven’t totally figured it all out. Put Sales and Marketing Automation to Work.

Marketing Automation Services 55

Marketing Automation Services Work Management Marketing Management Budget Programs 55

Outgrow

DECEMBER 30, 2020

Improve Your Lead Segmentation Through Interactive Content. We’re back with another set of tips and ideas that might just sky-rocket your marketing strategy. And this time it’s all about how to improve your lead segmentation through interactive content. . Interactive content is a boon for marketers as well.

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Optinmonster

FEBRUARY 5, 2020

Are you feeling bogged down by some of the more tedious tasks in your marketing strategy? Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. Fortunately, when it comes to marketing automation tools, you’ve got options. What Is Marketing Automation?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Belkins

MARCH 12, 2020

Having affected the countries that represent 40% of the global economy , it puts pressure on both Healthcare organizations and various business areas. How does it impact the world of B2B sales? From Facebook and Google to Qualtrics, major companies prefer to play it safe and not take any chances. However, we made it.

B2B Sales 73

B2B Sales Contingency Planning Work Management Marketing Management 73

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. E-commerce marketing is a tactic that is easier than it sounds.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Leadspace

DECEMBER 5, 2016

Account-based marketing. It’s been blogged, tweeted, studied and generally written to death in 2016. Now is the time to make or break your account-based marketing in the coming year. It sounds obvious, and it is, but you can’t pursue ABM with bad data. Account-based everything. Be prepared.

Account Based Marketing 72

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 72

KEO Marketing

OCTOBER 2, 2017

Digital marketing campaigns often result in some of the highest conversions of any marketing activities. Traditional marketing tactics are no longer enough to stay competitive. These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

KEO Marketing

OCTOBER 10, 2017

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018. Invest wisely in digital marketing.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

Industrial Marketing Today

FEBRUARY 12, 2012

Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results.

Lead Nurturing 60

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 60

Industrial Marketing Today

MARCH 16, 2012

Talking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request For Quote) opportunities. Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them.

Lead Management 60

Lead Management Lead Ranking Lead Scoring Sales Qualified Leads 60

Industrial Marketing Today

FEBRUARY 3, 2012

If you want your industrial website to generate qualified leads and drive sales (Who doesn’t?), make sure the site is aligned with your sales process. Without this critical link, your newly redesigned industrial website may be nothing more than eye candy that does very little for your sales. It is too late by then.

Top of Funnel 60

Top of Funnel Process Marketing Websites Sales Qualified Leads 60

Industrial Marketing Today

OCTOBER 25, 2011

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. Maximize the middle of the funnel (MoFU) for converting more leads into sales opportunities. A similar trend is seen in the industrial sector. See chart ). See chart ).

Top of Funnel 60

Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

KEO Marketing

NOVEMBER 15, 2016

The digital marketing world is constantly changing due to the emergence of new trends and technologies that are fundamentally changing the way brands reach out to potential customers. This changing landscape is forcing all players to step outside their comfort zone and embrace new methods and strategies in order to attract high quality leads.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 48

Marketing Insider Group

OCTOBER 26, 2020

While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers. All this planning would take a lot of time and money – it was predicted that in 2022, businesses would spend almost $2 trillion on digital transformation.

Top of Funnel 355

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 355

Launch Marketing

APRIL 24, 2024

As SaaS solutions continue to make their rise in the market, your solution must stand out. One way to do that is through powerful marketing. A SaaS marketing strategy tailored to the unique interests of your audience can help you drive business growth and increase revenue. Highlight How it Solves Pain Points.

Webinar Metrics 62

Webinar Metrics Marketing Management Marketing & Strategy Marketing Strategy 62

Zoominfo

MAY 16, 2018

Digital marketing expert, Neil Patel , is a favorite here at ZoomInfo—and for good reason! Neil is a New York Times best-selling author, a leading online influencer, and he’s earned recognition from Forbes, The Wall Street Journal, and Entrepreneur Magazine among many other leading publications. It’s not just me, though.

Top of Funnel 244

Top of Funnel Zoominfo Marketing Analytics Tools Paid Search Agency 244

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. But it needs to be. Think about it. And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. Are your emails making it to the inbox?

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182

Optinmonster

APRIL 12, 2024

SEO is a cornerstone of any digital marketing strategy and especially to any content marketing strategy. It’s essential to deliver traffic, authority, leads, and sales, but you’ll only get those benefits if you do it right. If you’re new to SEO marketing, it can feel very overwhelming.

Paid Content 88

Paid Content Lead Ranking SEO Lead Scoring 88

Zoominfo

JULY 14, 2023

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130