Digital B2B Marketing

APRIL 2, 2013

It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? In most B2B organizations, Salesforce.com or a similar solution is the system of record. The problem doesn’t begin with marketing though.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Clicking on the video reveals an instant lead capture form in the Vidyard platform.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Adobe Experience Cloud Blog

JANUARY 18, 2011

In this sales session, Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness , Bill Binch, SVP of Sales at Marketo, and a panel of sales professionals tackle the following objectives: creating a high-velocity revenue engine, unleashing sales productivity and the death of cold calling.

Case Studies 48

Case Studies Case Study Studies Effectiveness 48

Biznology

FEBRUARY 13, 2015

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Internal lists are primarily customer or past lead lists.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Customer Experience Matrix

JANUARY 20, 2009

The categories don’t make much sense to me because they overlap: products like Salesforce.com are both CRM systems and SaaS. Still, this doesn't affect the main finding that nearly everyone has some type of automated system to “update lead status” and “manage your inquires” (the two different questions that were asked).

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ViewPoint

MAY 30, 2012

Asked about whether Salesforce.com may make an acquisition, he notes they do play nicely with several marketing automation providers, and an argument could be made that they are purposely staying out. DemandGen Report has a study underway to determine the content and kinds of messages that buyers prefer and respond to.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Most systems integrate well with SalesForce.com, but also others. Flexible lead scoring.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Engagio

DECEMBER 28, 2020

These come right from the ITSMA-ABMLA 2020 Benchmark Study : Accelerate agile : If 2020 showed us anything, it’s that the best-laid plans can go out the window in an instant. People will realize the need for one source of truth: one funnel in Salesforce.com that encompasses legacy lead generation approaches with ABM.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Anything Goes Marketing

OCTOBER 8, 2007

Therefore, the deals take longer to close, more individuals on the client side are involved and you typically have your sales force that you need to work with (however, I'm focusing mostly here on online lead generation). Campaigns can represent an online webinar, a trade show, a demo or case study download, a request for contact etc.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. That is, continuing to add features: social features, lead generation features and analytics. They’re doing what a lot of the marketing automation platforms have been doing. It’s becoming a marketing automation platform, if it hasn’t already.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. That is, continuing to add features: social features, lead generation features and analytics. They’re doing what a lot of the marketing automation platforms have been doing. It’s becoming a marketing automation platform, if it hasn’t already.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Content Standard

SEPTEMBER 29, 2014

In combination with this feature, Marketo does the obvious by collecting lead data on downloaded assets like eBooks, case studies, research, and more. Another reason we use Marketo is because it seamlessly feeds intel into Salesforce.com and updates our sales team on which leads took action over the past week.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

ViewPoint

AUGUST 30, 2012

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. He helped build Salesforce.com with an outbound marketing perspective into the mid-market. There’s a lot to learn there, and I’ve really enjoyed studying that.”. These companies are figuring out how to go sell.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

MLT Creative

AUGUST 1, 2011

Think of social media as one part of a lead-generating engine. This engine attracts prospects and customers who are searching for solutions, and converts them to leads that are nurtured for sales. Learn how to keep it tuned up through testing and working the dials on your dashboard – because it won’t run itself.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry. For many of them, product trials are an important lead generation tactic. However, conversion rates of product trials are notoriously low.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

Online Marketing Institute

NOVEMBER 4, 2010

So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. That individual may well be a great candidate for your product, it’s just that he/she doesn’t know it yet.)

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Rev

NOVEMBER 20, 2018

Those low yields on lead generation reduce sales productivity, too. Lower conversion rates at the top of the funnel mean fewer leads for sales. Fewer leads for sales mean more sales capacity spent prospecting. A RAIN Group study of 472 companies with 10 or more salespeople found that sales teams won 47% of proposals.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Webbiquity

DECEMBER 15, 2020

Key resource for B2B marketers for brand impact and lead generation. Data Sciences International (DSI) has pioneered the use of wireless implantable devices for monitoring and collecting physiological data in preclinical studies. Skyline Exhibits. SkylineExhibits. Followers: 5,808. Following: 3,062. EducatorFirst. Following: 93.

Enterprise Management 233

Enterprise Management Work Management Marketing Management Twitter 233

Rev

NOVEMBER 20, 2018

Those low yields on lead generation reduce sales productivity, too. Lower conversion rates at the top of the funnel mean fewer leads for sales. Fewer leads for sales mean more sales capacity spent prospecting. A RAIN Group study of 472 companies with 10 or more salespeople found that sales teams won 47% of proposals.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Hubspot

SEPTEMBER 27, 2012

But last week, Salesforce.com celebrated the 10th year of it's annual user conference, Dreamforce. Include product calls-to-action in your lead generation offers. To do this in an "inboundy" way, ensure your CTA related back to the content of the lead generation offer. No surprise there. And you know what?

Top of Funnel 28

Top of Funnel Product Salesforce.com Buyer Personas 28

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

SEPTEMBER 2, 2011

Marketing and sales alignment is a topic I've covered often in MarketingSherpa case studies and SherpaBlog posts. Nancy described some of the main challenges of getting Marketing and Sales to work in tandem : The Sales Point of View: "We're not getting enough leads, the leads we get are bad, and the data we're using is bad, too.". "The

Wiki 28

Wiki Budget Programs Salesforce.com Paid Search Agency 28

Lead Liaison

MARCH 7, 2018

This could be prospect or leads, this could be customers, it could be partners. It could be Administrate, it could be Salesforce.com, could be Microsoft dynamics. 48% of reps don’t follow up with their leads. And then lead generation. Or somebody submitting a form like a general form or a Contact Us form.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Paul Gillin

JUNE 24, 2010

Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Let’s look at one more example in which we use a blog for lead generation. Based upon the experience of others, we believe that lead growth will improve steadily as traffic builds.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

DECEMBER 1, 2010

B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. Salesforce.com (26). Lead Scoring (43).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Full Circle Insights

JULY 12, 2021

Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc. Case Studies. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study. Hired Case Study. Integrate Case Study. Jobvite Case Study. Vidyard Case Study. White Papers.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

Full Circle Insights

SEPTEMBER 20, 2022

Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. Case Studies. AppDynamics Case Study. Apptio Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study. Hired Case Study. Integrate Case Study. Jobvite Case Study. White Papers.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

JANUARY 24, 2023

Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. Founded by former Salesforce executives, CRM implementation veterans, and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue.

Full Circle Insights 52

Full Circle Insights Sales Management Bombora Top of Funnel 52

Full Circle Insights

FEBRUARY 28, 2023

Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. Founded by former Salesforce executives, CRM implementation veterans, and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

MAY 10, 2021

Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc. Case Studies. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study. Hired Case Study. Integrate Case Study. Jobvite Case Study. Vidyard Case Study. White Papers.

Full Circle Insights 59

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 59

Full Circle Insights

MARCH 23, 2021

Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc. Case Studies. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study. Hired Case Study. Jobvite Case Study. Vidyard Case Study. New Study Reveals Changes in Venture Funding.

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

Full Circle Insights

OCTOBER 5, 2021

When he first joined Integrate, Danny McKeever , Senior Director, Marketing Operations and Technology at Integrate, wanted to improve collaboration across teams and more effectively drive the business with lead generation and revenue creation programs. Case Studies. AppDynamics Case Study. DiscoverOrg Case Study.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Sales Management Lead Ranking 52

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). Copywriters: Homework Makes You a Better Case Study Writer - Stories that Sell , August 18, 2010 Copywriters: Today’s the first day back to school where I live. Here’s how it works. Original content.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). It works for real lead generation. HubSpot had a remarkable presence at Dreamforce. There are three parts to this article.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Ranking 28