sales 
Marketing Craftmanship
OCTOBER 25, 2023
In ways that really matter for companies, notably lead generation, market engagement and revenue generation, no other type of marketing content compares with earned media exposure. They don’t appreciate the power of earned media.
Stevens & Tate
JUNE 28, 2021
Public relations (PR) traditionally consisted of press releases and news conferences, and very little else. As such, digital public relations are essential for improving and maintaining your brand reputation. The goal of inbound marketing is to generate leads and eventually to close sales.
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Launch Marketing
SEPTEMBER 9, 2020
If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. A simple news story on your product, service or new business could open the door to sales opportunities, business partnerships, interested investors or funding groups.
NuSpark Consulting
JUNE 13, 2014
For that, you need qualified business leads that come from a robust lead generation program. There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. But among these channels, an important strategy is public relations.
Valasys
MARCH 14, 2023
The field of public relations includes a wide range of public relations management tactics, tools and strategies. Modern digital communication, traditional media placements, large-scale event planning, and other related tasks frequently require a unique blend of abilities.
ViewPoint
NOVEMBER 16, 2017
Those of us who use the phone to successfully generate sales leads have picked up an essential trade secret. My PointClear peers and I have learned as lead generation professionals that adapting a prospect’s style of communication is helpful for immediate acceptance. Think of those annoying robo calls.
Champion Communications
DECEMBER 15, 2022
When Champion recently asked senior B2B marketing professionals in the UK to tell us what objectives were behind their decision to invest in public relations (PR), lead generation came in fourth, with exactly half (50%) of the respondents citing this as the main objective.
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