Webbiquity

FEBRUARY 22, 2022

It is More About Branding than Lead Generation. On the other hand, while 69% of marketers count on influencers to drive new leads, just 43% of influencers say they are helping with this. For B2B marketers, the takeaways are 1) do your research up front, and 2) have a discussion. The biggest benefit is brand building.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

MARCH 10, 2020

But you can run regular, smaller-scale sweepstakes as well, turning them into a long-term lead generation strategy. But powerful inbound marketing tools combined with the right video and social media strategy will make your lead-generation efforts here much more successful. Social Media Promotions and Offers.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Webbiquity

OCTOBER 1, 2019

Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives. Therefore, fixing the conversion problem requires first fixing the lead generation problem. How to generate more leads for your email marketing plan.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

DECEMBER 13, 2021

Here are some of the best end-of-year deals, across SEO, lead generations, project management, and other task areas. Lead Generation Software. Are there tools that aren’t quite cutting it, that you may want to replace? Gaps in your capabilities you may be looking at new tools to fix? Customer Service Management Tools.

Marketing Management 294

Marketing Management Software Business Salesforce.com 294

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. These tools help you grade each lead, spotlighting those that are most likely to convert. From lead generation to closing deals, visually document each step. First, map out every step.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

FEBRUARY 7, 2019

Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. You can then focus on the most engaged prospects and take necessary actions to convert those leads.

Lead Generation 256

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 256

Webbiquity

NOVEMBER 21, 2021

Lead Generation Software. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. The Deal: Get 50% off for your first three months using this link (no coupon code required). The Dates: Now through November 29. OptinMonster.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Webbiquity

SEPTEMBER 11, 2018

Which lead generation tactics do they disagree about? The webinar, like the report, will cover what B2B technology marketing professionals say are their top priorities, biggest challenges, most important trends, and most effective lead generation tactics—and how these are changing from the past couple of years.

Webinar Metrics 142

Webinar Metrics B2B Marketing Planning B2B 142

Webbiquity

JUNE 15, 2020

Quora can be a great tool for B2B lead generation. If you do everything right, Quora can become a reliable and free source of high-quality leads. The post How to Properly Use Quora for B2B Lead Generation appeared first on B2B Marketing Blog | Webbiquity. In a nutshell.

Lead Generation 266

Lead Generation Lead Scoring Lead Ranking Generation 266

Webbiquity

MARCH 16, 2020

A content marketer with 7 years of experience, Brooklin joined Wiza to create insightful content on lead generation, LinkedIn and cold email. Using LinkedIn Sales Navigator, you can scale and personalize outbound marketing efforts in a way almost no other B2B tool allows. What’s stopping you?

Linkedin 243

Linkedin B2B Thought Leadership Lead Scoring Lead Ranking 243

Webbiquity

MARCH 17, 2017

The Lead Generator. Getting people involved is lead generation. It’s rare to find a sales funnel online without these needed parts. There are few hard and fast rules in online marketing. Being creative and staying ahead of the competition is the strategy that wins out in the end.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Webbiquity

SEPTEMBER 29, 2020

2) Business and lead generation. The platform’s primary benefit is to create business value for customers, to produce ROI by generating qualified leads and driving attendees toward meaningful interaction during the event and afterwards.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Webbiquity

NOVEMBER 19, 2019

Lead Generation /CRO. Instantly grow your email list, get more leads, and increase sales with OptinMonster , the most powerful conversion optimization toolkit in the world. Netpeak Software develops SEO tools: Netpeak Spider (SEO audit, comprehensive analysis, website scraping) and Checker (SERP scraping, bulk URL comparison).

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

Webbiquity

AUGUST 6, 2020

Though influencer marketing is not primarily about lead generation, 69% of respondents in this survey said it helps with that objective. The most important criteria when selecting influencers are, not surprisingly, relevance of audience and subject matter expertise.

Research 243

Research B2B Marketing B2B Budget Programs 243

Webbiquity

FEBRUARY 16, 2021

This type of content is authentic and informative, which leads to B2B business growth. Running Instagram ads can be one of the most effective B2B lead generation strategies. Appsee: Run Instagram Ad Campaigns.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Webbiquity

JUNE 15, 2021

Another approach is using customer testimonial videos as a lead generation tool. If you sell software, you can make tutorials helping your customers navigate through it, or you can pick up an industry topic and build a series of videos on that.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

APRIL 10, 2018

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. How can marketers efficiently meet both buyer expectations and their own corporate objectives? Forty-one% expect it to increase significantly. KoMarketing ). KoMarketing ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

JUNE 8, 2021

Even with proper branding and traffic systems in place to guide those who need certain solutions to the brand’s website and landing pages, lead generation will be sub par if CRO is missing from the equation.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Webbiquity

NOVEMBER 23, 2020

Grow your opt-in email list, get more leads, and increase sales. The Dates: now through November 29. Conversion Rate Optimization. OptinMonster.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Guest post by Nina Petrov. Moreover, they can complement your other marketing strategies in substantial ways.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

OCTOBER 23, 2018

Marketing ROI is generally much higher in inbound marketing than outbound marketing. These techniques usually result in increased lead generation, higher traffic, and sales revenue growth. The exact metrics depend entirely on how much was invested in inbound marketing and how many leads/goals you received/achieved.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Webbiquity

NOVEMBER 22, 2022

OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. The Deal: Get 90% off for your first month using this link (no coupon code required). The Dates: Now through November 28th. OptinMonster.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Webbiquity

MAY 3, 2022

In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Most impactfully, the report found that success metrics are changing.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Webbiquity

MARCH 7, 2023

For lead generation, an eBook may be one tactic. It’s not simply a matter of “Here’s an eBook we wrote, go build a Google Ads campaign to promote it,” but rather making proactive suggestions about how to achieve objectives.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

FEBRUARY 27, 2018

Instagram is also worth experimenting with, though more for brand exposure than direct response or lead generation. LinkedIn, as noted above, reaches professionals who are not active on other social platforms. This was the seventh post of the Spectacular Springtime of (Digital Marketing) Stats series on Webbiquity and elsewhere. #1:

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Webbiquity

JANUARY 19, 2023

By investing in relationship-building efforts, B2B marketers can develop strong customer relationships that lead to repeat sales and higher customer retention rates. These campaigns often use lead generation tactics such as discounts, free shipping, or other promotions to entice customers and get them to buy.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

MARCH 8, 2016

Yet more than 90% of marketers connect their content directly to a product or service, and nearly three-quarters measure content marketing success based on the number of leads generated—which causes marketers to produce even more of the types of content buyers want least. 8 Stats About Content Marketing Use and Trends. Stratabeat ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

MARCH 13, 2019

But, it does not, for the most part, drive a lot of direct traffic that converts into leads and sales. For this reason, my opinion is that it should be done, but that it certainly should never be the first or only activity, at least if lead generation through your website is your goal. It’s a trickle.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

APRIL 5, 2022

According to speculated data, around 69% of B2B businesses say that enhancing the quality of leads is one of the most crucial parts of their lead generation strategy. “For those unaware, the B2B market requires an appropriate marketing strategy for acquiring high-profile leads.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Webbiquity

APRIL 29, 2013

To encourage this shift, marketers will need to be able to tie their efforts to strategic business objectives (like market share and brand loyalty) beyond just lead generation. There more—much more—in the report, covering topics ranging from ROI, metrics, and testing, to inbound marketing tools and tactics.

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Webbiquity

MAY 5, 2020

B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. But sometimes that content misses the mark, and isn’t used by the sales team.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Webbiquity

FEBRUARY 4, 2020

Though it wouldn’t have been effective for initial lead generation, it would have helped to back up our story, showcase our expertise, and build our content library. I also would have begun blogging earlier on.

Budget Programs 298

Budget Programs Validation Work Management Allocation 298

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

MARCH 17, 2023

But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. Image credit: Scott Graham on Unsplash More than half of B2B companies struggle to consistently generate high-quality leads. What is B2B Lead Generation?

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

Webbiquity

SEPTEMBER 19, 2017

Ebooks, checklists, online tools, and white papers can be effective at top-of-the-funnel lead generation, while webinars are effective mid-funnel. Blog posts are a great way to attract a new audience. Podcasts and video are convenient for mobile consumption.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262