KoMarketing Associates

JANUARY 30, 2020

Marketers continue to turn to social media for lead generation, but new research shows that they could be more satisfied with the quality of leads they garner from this channel. This is all despite the fact that the majority of marketers (64%) stated that they have a specific plan for generating leads from social media in place.

Lead Generation 157

Lead Generation Social Media Marketing Report Social Marketing 157

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. They can – if optimized correctly – deliver more leads and better leads. How could this be?

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

OCTOBER 13, 2016

Below I’ve outlined a few B2B marketing strategies to increase lead generation. Revenue increased for 24% of businesses when they utilized social media for lead generation. This not only tells you that you’re getting more eyes on your website but that they are highly relevant and qualified eyes.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

JUNE 22, 2017

In order to find success in the B2B paid search space, it’s essential to understand how to target the correct users to make sure lead generation is being optimized. This post will go over 5 paid search tips that need to be considered when running a B2B lead generation campaign. Track Leads Through the Funnel.

Lead Generation 122

Lead Generation PPC Paid Search Agency Tips 122

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Digital marketing should be a part of your organization’s regular and ongoing strategy. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

OCTOBER 3, 2012

According to the results of a recent study from Holger Shulze, B2B marketers worldwide are turning to content marketing to improve their marketing campaigns, including boosting lead generation efforts, brand awareness, and customer loyalty. Study results show 68 percent of B2B marketers are using content marketing to generate leads.

Lead Generation 120

Lead Generation Studies B2B Marketing B2B Thought Leadership 120

KoMarketing Associates

OCTOBER 21, 2020

In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. . L et’s explore the ways in which B2B marketers convert their target audiences on LinkedIn using lead generation campaigns.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

KoMarketing Associates

MARCH 3, 2021

Marketing and sales automation are great tools to leverage scarce resources and accelerate digital lead generation,” wrote the authors of the report. The Struggle to Find and Convert Marketing Leads. This is compared to 42.4% among those with mid-level automation, and just 30.6% But simply owning the tools is not enough.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

KoMarketing Associates

APRIL 7, 2021

If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. But before we go too far, let’s be clear about what demand generation is and is not. It’s often referred to as if it was the same as lead generation.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

MARCH 6, 2020

These objectives include boosting sales revenue (59%), increasing leads generated (49%) and improving email engagement (39%). Improving email engagement (45%), boosting leads generated (43%) and increasing sales revenue (39%) were all named challenges by respondents.

Email Campaigns 276

Email Campaigns Email Marketing Campaigns Open Rate 276

KoMarketing Associates

NOVEMBER 13, 2019

Marketers are still generating a generous amount of leads for their organizations, but new research suggests that there is still room for improvement in terms of strategy. Most respondents (69%) said that they expect their total budget to increase moderately with time, which may improve the quality of leads generated.

Lead Gen 121

Lead Gen Marketing Budget Marketing & Strategy Marketing Strategy 121

KoMarketing Associates

MARCH 12, 2019

Pop quiz: Which is better for B2B lead generation? Especially if you’re ready to graduate from just getting more leads to getting the high-quality leads that actually turn into revenue. This is generally true , but it depends on the keyword, the landing page, and the search intent. B) Search engine optimization.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

JUNE 11, 2020

About 48% do so to drive traffic to their company website, while 34% use their signature to increase lead generation. Most marketers (29%) cite traffic and lead generation as their biggest obstacle.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

KoMarketing Associates

APRIL 26, 2019

Although it is assumed that marketers are responsible for generating the most leads within a company, new research shows that they still lag behind sales teams. CSO Insights recently published the “2019 Sales Performance Report” to measure the B2B sales cycle and hone in on lead generation within companies.

Marketing Report 127

Marketing Report Leads Lead Marketing Qualified Leads 127

KoMarketing Associates

SEPTEMBER 24, 2018

Although many marketers have already established lead generation strategies, new research suggests that there is still work to be done in terms of achieving top objectives. In terms of driving lead generation, the majority of marketers (47 percent) claimed that social media marketing has been the most effective tactic.

Customer Surveys 120

Customer Surveys Enterprise Management Leads Lead 120

KoMarketing Associates

FEBRUARY 11, 2020

Lead Gen Remains a Top Priority Among Marketers. Despite the hurdles associated with lead generation, previous research suggests that it’s still a top priority among marketers in 2020. In addition, 49% want to boost customer acquisition, and 43% want to increase customer engagement.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

KoMarketing Associates

NOVEMBER 5, 2019

Lead Generation from Sales and Marketing Teams. Lead nurturing can be difficult for marketers, but previous research suggests that sales teams may be able to assist in this area, and with overall generation. In recent years, the percentage of leads that marketers have generated has continued to slip.

Lead Nurturing 121

Lead Nurturing Marketing Report Marketing Qualified Leads Leads 121

KoMarketing Associates

DECEMBER 18, 2019

As marketers look ahead to the New Year, new research suggests that they already have a series of goals in mind, ranging from increasing sales leads to boosting customer engagement. About 49% want to boost customer acquisition, while 43% want to increase customer engagement. Turning to Video Marketing in 2020.

Acquisitions 157

Acquisitions Planning Leads Lead 157

KoMarketing Associates

MAY 1, 2019

As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals.

Customer Surveys 150

Customer Surveys Demand DemandBase Demand Generation 150

KoMarketing Associates

MAY 7, 2019

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue.

PPC 148

PPC Lead Generation Sales Qualified Leads Lead Ranking 148

KoMarketing Associates

MAY 3, 2019

This is followed by improving brand awareness (59 percent), increasing lead generation (47 percent) and increasing conversions (39 percent). The most critical challenge for email marketers is increasing engagement (50 percent), increasing lead generation (42 percent) and increasing conversions (40 percent).

Email Marketing 168

Email Marketing Planning Marketing & Strategy Act-On 168

KoMarketing Associates

OCTOBER 24, 2018

Although B2B marketers may see an ROI from basing their strategies on lead generation, new research suggests that it may be best to build a foundation on revenue instead.

Planning 155

Planning Marketing Report Marketing Attribution Barriers 155

KoMarketing Associates

AUGUST 26, 2020

LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 41% of marketers think video is THE best content format for building relationships that generate leads. But maybe you knew all that already.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

DECEMBER 28, 2017

The “2018 B2B Lead Gen Outlook” report from Chief Marketer discovered that out of all of the channels B2B marketers are focused on, content marketing (44 percent) remains a top priority for lead generation. Approximately 81 percent of respondents stated that they create content in-house.

Content Marketing 191

Content Marketing Lead Gen Content Marketing & Strategy 191

KoMarketing Associates

MAY 7, 2019

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue.

PPC 120

PPC Lead Generation Sales Qualified Leads Lead Ranking 120

KoMarketing Associates

JANUARY 17, 2019

Maintaining a Focus on Lead Generation. This is not the first time that research has shown that marketers are focused on lead generation and sales. Just 4 percent said they have not been successful at all.

Leads 143

Leads Lead Marketing Qualified Leads Barriers 143

KoMarketing Associates

MAY 25, 2017

If you have not yet tested remarketing as a part of your B2B lead generation strategy, read on and see if and how one, two, or all three of the following strategies can help drive high quality leads, improve your return on ad spend, and further propel your B2B marketing efforts. Target Website Visitors with Lead Gen Ads.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

KoMarketing Associates

OCTOBER 19, 2017

In 2018, the majority of respondents (almost one-third) expect traffic and lead generation to be their largest obstacle. Lead Generation and Content Marketing Success. The majority of respondents cited lead generation/nurturing (55 percent).

Advertising Channels 120

Advertising Channels Planning Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

DECEMBER 14, 2017

The “2018 Digital Marketing Plan Survey” from Ascend2 discovered that in the new year, the most important objectives to accomplish through a digital marketing plan will be to increase lead generation and drive sales revenue. This is followed by improving brand awareness and increasing website traffic.

Marketing Budget Creation 160

Marketing Budget Creation Customer Surveys Planning User-Generated Content 160

KoMarketing Associates

MARCH 10, 2020

Ascend2 conducted the “2020 Digital Marketing Plans Survey,” and data indicated that the majority of marketers (54%) want to increase the number of sales leads generated in 2020. Marketers have several new goals for 2020, as previous research showed, and many of them involve boosting the overall bottom line.

Mobile Marketing 157

Mobile Marketing Marketing Report Video Marketing Planning 157

KoMarketing Associates

AUGUST 2, 2017

discovered that lead generation/nurturing (55 percent) is considered to be the most useful metric for gauging content marketing success. On the opposite end of the spectrum, 46 percent claim lead generation is an important objective, and 55 percent receive useful metrics on this tactic.

Lead Gen 136

Lead Gen Marketing Report Content Marketing Leads 136

KoMarketing Associates

FEBRUARY 21, 2017

The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent). B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information.

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

KoMarketing Associates

SEPTEMBER 13, 2018

Before we get into the types of exclusive B2B content you can create, let’s cover the two main reasons to do so: lead generation and email marketing. Gathering Leads for Sales. Collect Emails for Marketing. For many B2B organizations, email collection counts as a conversion because email campaigns carry large ROI.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

FEBRUARY 13, 2020

Offering personalized experiences helps marketers increase conversion rates and visitor engagement, improve customer experiences, boost lead generation and drive customer acquisition. It’s a necessity for any successful B2B marketing strategy. But, does this actually drive real business results?

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Facebook’s current 2.07 View the full ad on AdEspresso.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

APRIL 25, 2017

If a website visitor has not signed up as a lead or made a purchase or a Facebook fan has shown interest by liking your business page but has not entered your sales funnel yet, re-engage these users with fresh copy or an enticing new offer via a lead generation landing page or a lead generation form specific ad.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

KoMarketing Associates

NOVEMBER 6, 2018

The tie to lead generation is top on the list. While lead generation is critical, in B2B markets, the full realization in how SEO impacts sales and revenue can take long periods of time. Lead generation and the connection between marketing and sales are the most critical performance benchmarks for SEO.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121