Adobe Experience Cloud Blog

NOVEMBER 11, 2013

Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen.

Lead Gen 48

Lead Gen Twitter Lead Ranking Lead Scoring 48

Oktopost

NOVEMBER 9, 2023

With most B2B companies active on platforms like LinkedIn, Facebook, and Twitter, social media provides a natural landscape for connecting with professional audiences. For example, if a LinkedIn ad offers a guide on increasing sales, the landing page should focus on opting in to receive that content guide.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Adobe Experience Cloud Blog

MAY 24, 2019

But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? Twitter cards: With Twitter cards, you can stand out from text-only tweets in your followers’ feeds by using compelling graphics. Clicking the image will take people to a specified landing page.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

KoMarketing Associates

FEBRUARY 13, 2018

To capture the lead, send users to a landing page with additional webcast details and a registration form. For an alternative method, test to see if you can drive higher lead volume at a lower cost per lead, by testing a lead gen specific ad unit with a video, as this format often proves to be more effective than static images.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn has done a great job at training their AI for lead generation form conversions. The cost (sometimes) is lower.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Unbounce

FEBRUARY 17, 2021

Sometimes, posting on social media can feel like shouting into a void—especially on a high-volume, short-form medium like Twitter. Put simply, you work hard for engagement—don’t squander those clicks by sending them to a generic web page. Instead, use Twitter landing pages to help you get more value from every follower who clicks.

Landing Pages 145

Landing Pages Twitter Examples Demand Generation Agencies 145

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. If they’re a smaller self-service SaaS product like Buffer, then their lead gen will rely a lot more on volume versus a company that is more enterprise like Salesforce. LinkedIn Twitter. LinkedIn Twitter. Answer: Here at SEMrush, we use all kinds of lead generating strategies.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Unbounce

NOVEMBER 18, 2020

One minute you’re responding to a nasty post about your brand on Twitter—the next, you’re diving into PowerPoint to polish an important deck. That’s why we built this list of the must-have elements for a high-converting landing page. The Five Essential Elements of a Landing Page.

Landing Pages 145

Landing Pages Work Management Lead Gen Paid Search Agency 145

Outgrow

JANUARY 11, 2021

Hello Bar is an extremely easy-to-use lead generation software that helps dramatically increase your website visitor’s time and take the action you want them to. Salient Features: 1) Send traffic to a landing page. If you want to create custom and highly-converting, lead-generating landing pages then go for Unbounce.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Zoominfo

JULY 24, 2019

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Unbounce

NOVEMBER 18, 2020

One minute you’re responding to a nasty post about your brand on Twitter—the next, you’re diving into PowerPoint to polish an important deck. That’s why we built this list of the must-have elements for a high-converting landing page. The Five Essential Elements of a Landing Page.

Landing Pages 128

Landing Pages Work Management Lead Gen Paid Search Agency 128

Hubspot

APRIL 4, 2014

Regardless, you should know that you don''t always have to take on huge campaigns to move the needle -- sometimes little changes can make a big difference, especially on your landing pages. But even focusing on landing pages alone to increase lead gen can feel daunting. Do you start by testing the headline?

Landing Pages 28

Landing Pages Conversion Mobile Marketing Lead Gen 28

FunnelEnvy

SEPTEMBER 4, 2023

Paid strategies are usually part of a strategic funnel, with content focused around a specific outcome, like driving traffic to a landing page or freebie. X (as in ex-Twitter) is also a popular B2B and B2C channel. Tip 4: Consider TikTok Finally, don’t discount TikTok as a source of leads.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Hubspot

OCTOBER 23, 2014

2) Pin a post to the top of your page that has the same branding as the cover image, and include a link to the landing page. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo. 6) Create a hashtag for the campaign.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

PureB2B

JUNE 20, 2022

If you don’t conduct A/B testing with your lead generation campaigns, it’s still possible to find success, but you’re less likely to replicate it. Subject lines, images, length, and tone of copy, landing page and email layouts, to name a few. So where does this fit into your lead generation efforts?

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Optinmonster

AUGUST 17, 2021

6) Create Visually Appealing Landing Pages . If your lead generation strategy doesn’t including landing pages, then you should add them immediately. . You may wonder why you need different landing pages if you already have a website? The answer is simple: landing pages provide BETTER results.

Lead Ranking 91

Lead Ranking Lead Scoring Generation Webinar Metrics 91

Unbounce

APRIL 23, 2019

Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Ranking 145

Webbiquity

SEPTEMBER 19, 2023

Image credit: Alexander Shatov on Unsplash As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing ; there is no close #2 (though Twitter may yet hold on). To start a campaign where you have a clear call to action with a landing page form paired to a post-submit thank you page (e.g.,

Linkedin 280

Linkedin Advertisements Advertising Practices 280

Unbounce

MARCH 8, 2023

Jessica Meher, CEO and Co-Founder of Wonderment , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Ranking 52

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 kimalbee : SMB Newsletter Response: Look beyond the opening click to conversions when examining response and best day to deliver #sherpab2b09 viewstream : @KenricVanWyk landing page driven site fueled only by organic search. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

LeadSquared

NOVEMBER 22, 2019

To achieve that, you must check everything – your traffic, CTR, impression share and the landing page. Give 10-15 visits for a landing page to know its performance. Can you elaborate on top of the page bid option in AdWords? How Facebook ad frequency depends on the quality of leads?

PPC 52

PPC Lead Ranking Planning CTR 52

Hubspot

JUNE 20, 2018

Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Create a new lead-generation offer. Develop a free ebook or whitepaper and host it on a landing page that asks visitors to provide their email address in order to download it. With New Content.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hubspot

DECEMBER 1, 2015

Thanks to the rise in popularity of social media platforms like Twitter and Quora, it has become easier for content writers and journalists to reach out to your business for quotes and insights to mention in their articles. This type of accreditation helps build trust around your expertise. Promoted Tweets.

Lead Gen 28

Lead Gen Sales Qualified Leads Lead Ranking Lead Scoring 28

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code!

Social Media 100

Social Media ROI Media Lead Gen 100

SalesIntel

MAY 27, 2022

Social selling is a concept hovering around social networks like Twitter, Instagram, and LinkedIn to find the right business-minded and ready-to-engage prospects for growth. . It is considered a strong tool for your sales team and is 7x efficient compared to other lead gen tactics. . Improved sales results.

Sales Management 52

Sales Management B2B Sales Top of Funnel B2B 52

Digital B2B Marketing

JUNE 20, 2013

A lead gen form. Even a FB page! Nearly everyone that scans a QR code will be using a mobile device of some sort, the landing page you direct them to must be optimized for mobile. Share your favorites in the comments below or with me on Twitter ( @wittlake ). Don’t Say Where It Will Go.

Paid Search Agency 100

Paid Search Agency Lead Gen Mobile Marketing Barriers 100

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Outgrow

APRIL 8, 2020

Good landing pages are the lifeline of any online business. Once you have achieved that perfect landing page with Unbounce , it's time to look at some fantastic Unbounce integration tools to help you achieve your dream conversion rate. Integrating Mouseflow with your landing page is key for a successful online business.

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

KoMarketing Associates

NOVEMBER 26, 2019

So today, I will be explaining the pros and cons of a very commonly used ad format: Lead Gen Forms. What are LinkedIn Lead Gen Forms? LinkedIn Lead Gen Forms (LGF) is a type of LinkedIn Ad in which the user completes a form directly within the LinkedIn interface. Lead Gen Forms Ad Formats.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Hubspot

JUNE 26, 2019

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. The software also allows you to create optimized landing pages , as well as track and build reports around conversion and call data. He says the PPC manager is helpful to both lead-gen and ecommerce accounts. PPC Bid Management Tools.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

KoMarketing Associates

DECEMBER 21, 2017

With some good segmentation, as well as ads and landing pages personalization, you can create what will likely be very engaging campaigns. This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Webbiquity

MARCH 9, 2017

Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. Drag-and-drop builder to create contact forms, surveys, quizzes, order forms, lead gen forms, and registration pages. Landing Page Builders. Conversion Rate Optimization.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Metadata

AUGUST 24, 2021

Here’s how to stop wasting time on the wrong webinar activities (ahem, lead gen) and start making money with webinar repurposing: 1. On our webinar landing page and event promos, we promised to cover how, who, and when to hire freelancers. The bulk of the ROI comes after the webinar. Identify your sweet spot.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Directive Agency

MAY 20, 2020

Create your TAM in LinkedIn by setting an audience that targets specific businesses and job titles, effectively targeting your potential lead, and build ads off that audience. Paid social encompasses advertising on platforms such as Instagram, LinkedIn, and Twitter. Lead nurturing. Do you have a lead nurturing process?

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

SnapApp

MARCH 9, 2016

There are marketers out there who put up a landing page and say, “Well, hope it works!” . Take a step back and think about what you’re asking your audience to do when they convert as a lead into your campaign. . Here’s a great example from Ramit Sethi , featured in an article about landing page conversion from CrazyEgg. .

Webinar Metrics 48

Webinar Metrics Demand Marketing & Strategy Landing Pages 48

SnapApp

MARCH 10, 2016

There are marketers out there who put up a landing page and say, “Well, hope it works!” Take a step back and think about what you’re asking your audience to do when they convert as a lead into your campaign. Learn more about lead gen and luck in our next webinar: Put Your Audience First.

Webinar Metrics 48

Webinar Metrics Demand Marketing & Strategy Landing Pages 48

Hubspot

FEBRUARY 18, 2014

One of the things that prevents lead gen content from going viral is that anyone wanting to read that piece of content has to fill out a form. So if you''re supposed to get some traction to your landing page, but not sacrifice the number of leads you''ll generate, what are you to do? 4) Craft the tweet''s text.

Landing Pages 28

Landing Pages Generation Leads Lead 28