Stevens & Tate
DECEMBER 16, 2022
The emergence of AI marketing over the past few years is already changing the way businesses market their brands — and for the better. Traditionally, search engine optimization (SEO) was based on a handful of factors, from keyword use to link building. How AI Has Affected SEO. Are there ways to increase SEO?
Convince & Convert
OCTOBER 8, 2015
Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results.
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Biznology
MAY 18, 2011
Image via Wikipedia. Perhaps you are new to digital marketing, or maybe you find yourself in a position where you need to explain digital marketing to others. If you think this is interesting, then check out my latest post on Search Engine Guide, " Search keywords are market segments.".
KoMarketing Associates
FEBRUARY 5, 2019
While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. And, it’s safe to bet that we will continue to see search features change. Use keyword/keyword variation (when possible and natural). Use the primary keyword (preferably toward the beginning).
Biznology
MAY 5, 2011
Image via Wikipedia. I was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University , whose class is using Search Engine Marketing, Inc. as its textbook. Give it a listen.
Biznology
NOVEMBER 7, 2013
Photo credit: Wikipedia. When I speak to groups, I often ask how many people never click on paid search ads and many hands go up–usually half the room. Part of the frustration comes from advertisers who use broad match for keywords. You must comb through your paid search referrals to see the keywords that do not convert.
Biznology
DECEMBER 26, 2013
(Photo credit: Wikipedia). The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play. The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency.
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