KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. Traditional SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

Convince & Convert

OCTOBER 8, 2015

Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. “SERP”). However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. percent of the SERPs—much less than Wikipedia.

Wikipedia 147

Wikipedia Google SERP Business 147

Stevens & Tate

DECEMBER 16, 2022

The emergence of AI marketing over the past few years is already changing the way businesses market their brands — and for the better. Traditionally, search engine optimization (SEO) was based on a handful of factors, from keyword use to link building. How AI Has Affected SEO. Are there ways to increase SEO?

Marketing AI 114

Marketing AI SEO Effectiveness Planning 114

KoMarketing Associates

NOVEMBER 1, 2016

Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

Moz

JULY 14, 2020

Greg Gifford shared a great summary slide here: Your new brand marketing strategy: @philnottingham #mozcon pic.twitter.com/kNjvhPtzTW — Greg Gifford (@GregGifford) July 14, 2020. Dr. Pete — Moving Targets: Keywords in Crisis. Ross Simmonds — Designing a Content Engine: Going from Ideation to Creation to Distribution.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Greg Gifford shared a great summary slide here: Your new brand marketing strategy: @philnottingham #mozcon pic.twitter.com/kNjvhPtzTW — Greg Gifford (@GregGifford) July 14, 2020. Dr. Pete — Moving Targets: Keywords in Crisis. Ross Simmonds — Designing a Content Engine: Going from Ideation to Creation to Distribution.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Greg Gifford shared a great summary slide here: Your new brand marketing strategy: @philnottingham #mozcon pic.twitter.com/kNjvhPtzTW — Greg Gifford (@GregGifford) July 14, 2020. Dr. Pete — Moving Targets: Keywords in Crisis. Ross Simmonds — Designing a Content Engine: Going from Ideation to Creation to Distribution.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58