NuSpark Consulting

JULY 15, 2011

We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. The major tasks of our SEO plan are: Keyword Research.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Adobe Experience Cloud Blog

JUNE 12, 2012

Can You Really Generate Leads on LinkedIn? ProResource’s CEO, Judy Schramm, addressed what B2B marketing professionals are often asking themselves when investing time and money into a tool like LinkedIn, “Can you really generate leads on LinkedIn?” The answer is yes – though it takes some tact and time.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

Online Marketing Institute

DECEMBER 23, 2010

Keyword Selection – A visitor to a Buyer Hub may have gotten there through a variety of means, including a keyword search that was not nearly as qualified as you would like it to be. Tracking lead source – Another strong benefit of PPC is the traceability of lead source by keyword.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

DECEMBER 23, 2010

I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. for reasonably attractive keyword terms, I am much more used to paying between $2 and $6, with highs around $14. Screen out negative keywords (continuously screen them out!) for B2C retailers and $1.93

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

APRIL 4, 2011

Keyword referral reports can be a fantastic asset for overcoming this obstacle. Even if SEO isnt a priority of a B2B blogging strategy, keyword research may still provide a depth of opportunities. Leveraging Google Trends for keyword "hot topics" related to your industry. Encourage social sharing (Facebook, LinkedIn, etc.)

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

MARCH 16, 2012

Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. Do you have an arsenal of multimedia content, like podcasts, webcasts, and videos? Consider creating an item in your sub-navigation to feature this content.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com. BONUS ANSWER: I put some of my content out into SEVERAL places.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. Improve SEO During the past year, Delivra , an e-mail marketing service provider, has invested in B2B social media marketing, including presences on Twitter , Facebook , LinkedIn and a corporate blog, dubbed eMailChatr.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

DECEMBER 30, 2011

BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' LinkedIn - LinkedIn is a business-oriented social networking site.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Marketing Insider Group

OCTOBER 24, 2012

The objective is to simply answer your customers’ top questions, to rank for the top keywords and to generate enough value in each post that your readers want to share it with their connections and come back again. Ask the project manager who is marketing your webcasts and ask them to send you the notes from each webcast.

Webcast 100

Webcast Marketing Management Content Curation 100

Marketing Insider Group

JULY 17, 2012

You can use these answers to develop testimonial videos, blog posts, webcasts, whitepapers and more marketing content for each stage of the buying journey. Step 3: Keyword Research. Keyword research allows you to get inside the minds of your buyers to know what they are thinking at the exact moment when they have a content need.

Planning 100

Planning Marketing Plans Marketing Management Webcast 100

Hubspot

JULY 18, 2018

Facebook , LinkedIn and. Download our free webinar checklist here to make sure your next webinar or webcast is a success. What Is a Webinar/Webcast? A webinar (also known as a webcast) is a live, online seminar or workshop that's delivered over the internet. Here at HubSpot, we know a thing or two about webinars.

Webinar Metrics 52

Webinar Metrics Paid Content Co-Registration Tips 52

Metadata

SEPTEMBER 19, 2022

Facebook, Instagram, and LinkedIn targeted marketing. They all invest a ton of energy into collecting information on their users, so advertisers can zero in on a specific subset to reach their target customers using perfectly-chosen keywords. The marketing effort gained 70,000 subscribers within the first two months of launch.

Paid Content 52

Paid Content Examples Psychographics SMS 52

SpotMe Blog

JUNE 29, 2023

Some of the main digital pharma marketing channels to leverage include: Social media: Build a social media strategy across platforms like LinkedIn, Twitter, and YouTube. Target keywords related to your products and services. Post updates, engage with followers, and promote your products and services.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Hubspot

JUNE 23, 2010

BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking. LinkedIn - LinkedIn is a business-oriented social networking site. Blogging has emerged as a popular method of link building.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

OCTOBER 16, 2012

and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Valasys

DECEMBER 13, 2019

According to a research from Salesbox, the following are the most popular types of content used in B2B content syndication strategies: 85% of the marketers prefer whitepapers 60% of the campaigns include webcasts 50% of the campaigns include creating infographics & 35% of the campaigns include writing articles.

Cost per Lead 64

Cost per Lead Top of Funnel Sales Qualified Leads CPL 64

Paul Gillin

JUNE 24, 2010

The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. It turns out that both programs are equally successful in boosting renewal rates, but the webcast promotion has a better ROI. The webcast is probably the smarter incentive to offer.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Webbiquity

FEBRUARY 21, 2012

Webinars / webcasts. These can be discovered by using keyword research tools or by talking to your customer-facing employees. The use of keywords in content should never be forced; content that’s truly written for your target prospects will incorporate these words and phrases in a natural manner. Case studies. Blog posts.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Webbiquity

OCTOBER 8, 2013

Beyond the obvious (keywords, title, description), he notes that “appearing higher than all the other videos targeted at the same keywords will depend on user engagement. Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

Beyond the obvious (keywords, title, description), he notes that “appearing higher than all the other videos targeted at the same keywords will depend on user engagement. Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Content4Demand

MAY 2, 2019

This robust piece from databox walks you through a number of ways to identify the best candidates for updates, plus 17 different approaches you can take to freshen up stale content – from combining multiple posts on the same topic and refreshing the visuals to reoptimizing for new keywords and updating outbound links. Audience Participation.

Top of Funnel 53

Top of Funnel Webinar Metrics Digital Marketing Funnels Content 53

Online Marketing Institute

DECEMBER 23, 2010

Creative and engaging titles, however, aren’t always keyword rich. Specify a keyword-rich title tag to help with search. If you’re not specifying alt tags aligned with the keyword strategy of the page, you’re missing another significant opportunity to tell the search engines what the post is all about.

SEO 40

SEO Webcast B2B De-duplication 40

Adobe Experience Cloud Blog

OCTOBER 14, 2015

To dazzle them, implement these tips: Think of title slides as teaser thumbnails: use bold headlines and visuals, optimized with relevant keywords. Create a Webcast on Udemy. Use fewer words and more pictures , and break it up with targeted text.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

Online Marketing Institute

NOVEMBER 4, 2010

The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. Improve SEO During the past year, Delivra , an e-mail marketing service provider, has invested in B2B social media marketing, including presences on Twitter , Facebook , LinkedIn and a corporate blog, dubbed eMailChatr.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Hubspot

SEPTEMBER 13, 2012

keyword, key word (n.): Examples: An SEO specialist can help you determine the best keywords to use on your web page. LinkedIn: “L” and “I” are capitalized. webcast: One word. Abbreviation is always acceptable. One word when referring to terms that are used on a web page to optimize it for search engines. mash up (v.):

RSS 28

RSS Wiki Clickthrough Social Networks 28

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. e-Strategy Trends ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. e-Strategy Trends ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100