Customer Experience Matrix

OCTOBER 19, 2010

Summary: Alsa Marketing is a late entry to small business marketing automation. It’s harder every day for a new company to enter the business-to-business marketing automation industry. The vendor argues that this removes a critical roadblock for many marketers, who have trouble building such workflows on their own.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

MARCH 9, 2011

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. While some other system provide this, many marketing automation vendors rely on third-party products instead.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Could marketers finally be ready to spend on measurement? Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. Social media. Sales access.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Engagio

JANUARY 27, 2021

(And before that he created and co-founded the popular marketing automation software Marketo. In just five short months, he’s led the integration of the B2B, DSP, intent data, and machine learning technology of Demandbase with the marketing automation-based platform of Engagio. From Should I buy this?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Adobe Experience Cloud Blog

APRIL 21, 2010

Salesforce today announced a definitive agreement to buy Jigsaw, a provider of business information and data services that uniquely leverages crowd-sourcing to build and maintain its database. Note: Jigsaw is also a Marketo customer and partner.). How will this acquisition affect your B2B marketing and sales efforts?

Jigsaw 48

Jigsaw B2B Sales Buy B2B Marketing 48

Martech

SEPTEMBER 24, 2021

People are just not doing it, and the reason for this is a lot of the tools that you use for predictive analytics are in the marketing toolbox, but companies haven’t really adopted them.”. In the marketing tech space, for instance, you might be interested in the ebbs and flows of the search term “marketing automation.”.

Analytics 142

Analytics Contingency Planning Forecasting Jigsaw 142

Leadspace

JANUARY 4, 2017

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. It’s beautiful when it’s that simple, and this one is.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

JANUARY 7, 2010

But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. business-to-business marketing automation. I do expect vendors to converge on more standard social media features. inbound marketing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Lead Liaison

APRIL 6, 2021

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Click to test our most recently released activations, available now: Sliding Puzzle , Jigsaw Puzzle , Swervy Bird , Rearrange Words , and our premium activation: Waypoints. 4: NEW ACTIVATIONS. SALES: NEW FEATURES.

Lead Liaison 62

Lead Liaison Work Management Marketing Management Jigsaw 62

NuSpark Consulting

DECEMBER 18, 2011

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. You can capture contact info from Jigsaw and LinkedIn, and then easily contact those visitors or potential prospects.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Customer Experience Matrix

MAY 27, 2009

The behavior data captured by marketing automation systems restores the balance by providing an alternate source of insights into prospect interests and intentions. These are already assembled by various vendors, so all that’s needed is a relatively simple integration. It would be done by system administrators instead.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

LeadSloth

MARCH 16, 2009

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. It integrates with Jigsaw to show company details like revenue, and available contacts for a specific company: contacts can be bought for $1 each directly at Jigsaw.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. What really matters is that these products provide an opportunity for the marketing system to integrate more deeply with sales.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

MAY 19, 2010

DemandBase built its database by monitoring which IP addresses most often visit its 2,000-plus clients, parsing multiple external IP directories for the owners and geo-locations of the servers at those addresses, and adding attributes from business directories including D&B, Hoovers and JigSaw. The first connectors are due shortly.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Customer Experience Matrix

JULY 27, 2009

It’s a small but important step towards making social media a standard business tool. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. This is major progress, and a capability that I haven’t yet seen from other demand generation or CRM vendors.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Smashmouth Marketing

AUGUST 19, 2009

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

LeadSloth

OCTOBER 20, 2010

In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. The new Eloqua Cloud Connector product integrates 3rd party applications like JigSaw and Webex in the Program Builder. Eloqua University.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Customer Experience Matrix

JULY 20, 2009

These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. It’s designed to address a specific business need: helping small to mid-size businesses use leads generated by their inbound marketing programs.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Hubspot

NOVEMBER 14, 2018

In-product behavior is only one piece of the jigsaw and must balance with other factors to make sure your sales team spends time with the right PQLs. Self-service users who’ve purchased without any sales involvement. If you sell software for ecommerce stores, a milestone might be “Customer makes first sale.”. The Bottom Line?

Top of Funnel 73

Top of Funnel Sales Qualified Leads Lead Ranking Jigsaw 73

Adobe Experience Cloud Blog

MAY 11, 2012

Please tell us a little bit about LeadMD and how your company aligns to deliver/support cloud services to your customers? Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. Never before have we seen so many great solutions flooding the market.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. It’s a perfectly reasonable business, but not one I find especially exciting.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Adobe Experience Cloud Blog

JULY 15, 2011

10 Strategies for Content Marketing, Events, and Marketing Automation Success. Thursday: Improving Marketing Results While Aligning With Sales. Marketing is useless if sales can’t benefit from marketing’s efforts. Online Marketing from the Fringes. Holy cow: Gary V., – 4:30 p.m.

Jigsaw 48

Jigsaw Planning Marketing Automation Services Paid Search Agency 48

SalesIntel

JUNE 23, 2023

The LinkedIn Takeover Let’s talk about Jigsaw – not the horror movie, but the platform for collecting crowd-sourced business data. Back in the day, Jigsaw was the place for anyone looking to gather public data sets that could help in all sorts of business and research endeavors.

CMO 94

CMO Jigsaw Ideal Customer Profiles Zoominfo 94

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

There are lots of free tools and guides to help with this. However, if you are a company with any marketing budget, you should really consider putting some of those dollars here. . Don’t believe me- go check out terms like B2B Marketing, Marketing Automation, Lead Scoring and Demand Generation.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Remember that not everyone searches the way I do, with the keywords I would- focus on the data I see in my marketing automation system to tell me how people search. The vendors I chatted with at the event were talking more about thought leadership than their products.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

AUGUST 18, 2010

It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. The B2B marketing automation industry has reached the stage where product features are similar and companies compete primarily on business and marketing savvy. Such is my take on LeadForce1.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

Tomorrow People

NOVEMBER 22, 2019

You can also use marketing automation tools to “suggest” related consideration content to help move them into the next stage of the sales pipeline. Automating Lead Management sees a 10% or more increase in revenue in 6 months.”. Automating Lead Management sees a 10% or more increase in revenue in 6 months.”.

Lead Gen 177

Lead Gen Marketing Qualified Leads Jigsaw Leads 177

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. If this is a marketing exercise, you’re neutering its impact from the beginning. I mean, in some ways, I didn’t invent marketing automation, but I certainly helped make it popular. What’s Next?! Matt: He did.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

Leadspace

SEPTEMBER 6, 2019

There has been a lot of evidence in the last few months that the B2B Customer Data Platform (CDP) category is maturing. We saw similar patterns in categories like Marketing Automation and DMPs over the last decade. We have also seen both Radius and Mintigo go away, subsumed into other relatively unrelated businesses.

Marketing Automation Services 48

Marketing Automation Services Marketing AI Jigsaw B2B Marketing 48

Customer Experience Matrix

AUGUST 4, 2008

This is no reflection on the product, which seems to be well designed, is very reasonably priced, and has a particularly interesting integration with the Jigsaw online business directory to enhance lead information. Of course, every vendor tries to make their system as easy as possible, but complicated functions inevitably take more effort.

Demand Generation 120

Demand Generation ActiveConversion Marketing Automation Services Demand 120

ViewPoint

SEPTEMBER 12, 2011

Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation. Data Dump Data.com is a single source for complete and actionable business data from Dun & Bradstreet (D&B) and Jigsaw.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

Customer Experience Matrix

DECEMBER 29, 2009

I didn't write about them because the vendor was planning some major improvements and it made more sense to publish a review after these in place. The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. We reconnected in December and the product is now ready for its close up.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. But does the B2B need the same platform components as B2C?)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Kapost

OCTOBER 31, 2016

Marketing technology is evolving at an incredible pace. The advent of cloud platforms in particular has made cutting-edge technology more accessible. In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48