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Internet advertising up 7.3%, reaching record high in U.S.

Martech

internet advertising reached a record $225 billion in 2023, a 7.3-percent Forty-two percent of the revenue came in CTV and OTT, according to “IAB/PwC Internet Ad Revenue Report, FY 2023.” Image: IAB/PwC Internet Ad Revenue Report, FY 2023. The post Internet advertising up 7.3%, reaching record high in U.S.

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Marketing And The Internet Of Things

Marketing Insider Group

The Internet of Things has not only made our lives easier but has also opened up a whole world of marketing opportunities and new ways to reach consumers. A decade ago, futurists and industry experts eagerly discussed the possibilities of the Internet of Things (IoT). The Internet of Things and Marketing. Quick Takeaways.

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15 (More) Fascinating Facts About Internet and Social Media Use in 2021

Webbiquity

A recent post here detailed 12 Fascinating Facts About Global Internet Use in 2021 , compiled from that report. General Internet Use Statistics. 98% of Internet users (globally, aged 16-64) say they use conventional search engines (the other 2% likely didn’t understand the question). General Internet Use Statistics.

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Maximizing Email Personalization

Stevens & Tate

One obvious answer is to tap into the power of email personalization. Plus, if you personalize your emails well and sell a real solution to a real problem, converting prospects to customers is cheaper and faster than the other marketing techniques. Still, personalized content doesn’t exist in silos.

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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Ideally, you want to find a balance between personalized marketing and relevant law compliance. The Benefits of Personalization. With all the rules and regulations, you might be thinking that personalized marketing isn’t exactly worth the effort. Finding Balance Between Personalization and Privacy.

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Good morning: No internet?

Martech

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. From my personal experience talking to marketers, a lot of you are still working remotely. And then there’s the nightmare of the internet outage. The post Good morning: No internet? Quote of the day.

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How the Internet of Things Will Disrupt Digital Marketing

Webbiquity

The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the way in which Internet connectivity has spread to include formerly-analog everyday objects presents an exciting array of new opportunities. Guest post by Beth Kotz.