Onalytica B2B

MAY 25, 2018

it is actually a very interesting story. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? HOW DID YOU GET TO BECOME AN EXPERT IN BIG DATA? Back in 2001 I had the opportunity to assist at a conference in Barcelona (Spain) where Bill Clinton had a talk.

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138

Onalytica B2B

AUGUST 31, 2017

Casper’s Van Winkles: I love how it shows that you can take the interests of your audience further than you think. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? L’Oreal Makeup.com for linking to their competitors.

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

APRIL 5, 2018

This industry is filled with smart, interesting, creative people. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? It’s fun because a lot of people think it’s a mystery, and they’re eyes light up when you show them it’s not. Networking / Influencer Marketing. Except when I bomb.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

OCTOBER 18, 2016

If you’re interested in attending our next event, get in touch by emailing: events@onalytica.com.

Network Marketing 138

Network Marketing Social Media Consulting Social Marketing 138

Onalytica B2B

APRIL 6, 2017

If you’re viewing influencer marketing as more of an advertising exercise as opposed to a communications exercise: If this is simply a way of increasing brand awareness, product interest and sales, then this may be the favoured approach. The post Influencer Marketing Vs Influencer Relations- What’s the Difference?

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

NOVEMBER 7, 2017

IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? High-level partnerships and exclusive collaborations are two interests I will also be exploring later. My website has only recently launched, so I’m frequently hitting capacity these days!

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

FEBRUARY 22, 2017

Is going to interest your influencers and their audiences. Alternatively, if you’re interested in relationship management, get in touch here. You need to ensure that your content is: Good enough. Offering something different to your competitors’ content. Well aligned with your influencers’ content.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

OCTOBER 26, 2016

Are their followers going to be interested in buying our product/service? If you’re interested in finding niche micro influencers relevant to your brand, get in touch here. Are they in the financial position to buy our product? Or click here to jump on a free trial!

Paid Search Agency 186

Paid Search Agency Ads SME Branding 186

Onalytica B2B

JULY 18, 2018

It’s hard to ignore the impact of the growth of IoT, adoption of the cloud, and growing interest and practice with AI (for now, mostly at the machine learning end). IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Onalytica B2B

MAY 25, 2018

it is actually a very interesting story. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? HOW DID YOU GET TO BECOME AN EXPERT IN BIG DATA? Back in 2001 I had the opportunity to assist at a conference in Barcelona (Spain) where Bill Clinton had a talk.

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

NOVEMBER 24, 2016

This goes back to my first tip; offering them something they’re genuinely interested in will be far more effective than offering something pointless for the sake of giving. If you’re interested to see how influencers can play a part in the above suggestions, head on over to trial our influencer discovery tool here.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

JULY 19, 2018

IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? Artificial intelligence based digital transformation will be key. Everything we do will have some aspect of AI.?. Whitepapers, webinars, speaking?. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Marketing AI 125

Marketing AI Digital Transformation Enterprise Management Analytics 125

Onalytica B2B

FEBRUARY 20, 2017

I attended a very interesting business lunch a few years ago, in which an employee at a tech company described how she’d identified influential bloggers and had a great blogging programme going with them. Then, one day, when you want to amplify your voice – or even defend your own interests – they might just be your most powerful resource.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Onalytica B2B

NOVEMBER 10, 2016

Millennials want to feel as though the content has been written with their interest in mind and to be informative, rather than it being a platform to solely promote the brand. Collaborate with influencers to create exciting, informative content that is going to interest your Millennial market, such as blog posts and videos.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

APRIL 4, 2017

If you’re interested in other topics (such as Virtual Reality , Digital Health , Digital Marketing ) be sure to have a gander on our blog or why not propose some topics to us on twitter ? If this sounds like something you would be interested in, then why not spare 2 minutes to join Community for free? HOT TOPICS. PureMatter.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Onalytica B2B

JANUARY 12, 2018

IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? Technology is a powerful enabler of the kinds of transformations in the brand/customer relationship, but it’s just that – an enabler. I expect to see a shift toward a much higher standard of openness gain momentum.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

APRIL 26, 2018

Influencer marketing is relationship-based, so keeping tabs of influencers’ hobbies and interests in a spreadsheet (albeit efficient) defeats the point. Chris Richards , Global Marketing Manager at Rise, created by Barclays, summed this up perfectly – do you have a spreadsheet of all your friends’ hobbies and interests?

Work Management 279

Work Management Lead Ranking Lead Scoring Budget Programs 279

Onalytica B2B

SEPTEMBER 18, 2017

IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? Our clients – for sticking their necks out by choosing this weird and wonderful agency. For B2B Tech companies: Content strategy, content performance and long-term content programs. Also positioning and branding.

Demand Generation Agencies 198

Demand Generation Agencies Advertising Agencies Paid Search Agency Copywriting 198

Onalytica B2B

MAY 12, 2016

We were very interested in seeing which virtual reality professionals and brands were leading the online discussion, so we analysed 797K+ tweets from March 8th – April 7th 2016 mentioning the keywords: #VR OR “Virtual Reality” OR virtualreality. TOPIC ANALYSIS. MAPPING THE COMMUNITY. TOP 100 INDIVIDUALS. LeapMotion. LeapMotion.

Work Management 0

Work Management Branding Brand Identity Lead Ranking 0

Onalytica B2B

SEPTEMBER 3, 2015

If you are interested in learning more about our IRM software click here ! It was interesting to find a mix of thought leaders, politicians and journalists as well as brand representatives on the list. It was interesting to note that many of the telecoms giants such as AT&T, Verizon, Orange and O2 do not make the list.

PageRank 100

PageRank Branding Brand Identity Lead Ranking 100

Onalytica B2B

SEPTEMBER 22, 2017

IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? In terms of great content, and how to run a content marketing campaign, B2C companies will learn a lot by following them on their social channels. Video, speaking opportunities and webinars. Email me on: markefidelman@gmail.com.

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Onalytica B2B

MARCH 9, 2017

Would a financial services company interested in the topic of “FinTech” look to approach a TOWIE or Made In Chelsea star, simply because they surpass a million followers on Instagram? Reality TV stars are almost guaranteed to be very irrelevant and ultimately not interested in this topic. You guessed it, the answer is no.

Planning 219

Planning Advertising Agencies Paid Search Agency PR 219

Onalytica B2B

MARCH 15, 2018

IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? Finding new and better ways for humans to connect with other humans will become increasingly important. I thoroughly enjoy brand collaboration and am open to most opportunities.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Onalytica B2B

NOVEMBER 18, 2015

We were very interested to see which influencers were driving the most conversation, so we identified the top 100 most influential Mum community accounts and blogs to see who was leading the discussions. It was interesting to note how important the topics of food and recipes was to this community. MAPPING THE MUM COMMUNITY.

Communities 100

Communities Lead Ranking Lead Scoring PageRank 100

Onalytica B2B

SEPTEMBER 21, 2017

IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? I’m also excited about brands like CoSchedule and Carney who are punching above their weight class with great blog and email content.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Onalytica B2B

NOVEMBER 21, 2017

IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? I also love the compassionate Christmas campaigns that a Canadian airline called Westjet runs. They always pull at my heartstrings. It would definitely be speaking and training opportunities.

Social Media 0

Social Media Ethics Linkedin B2B Sales 0

Onalytica B2B

DECEMBER 13, 2017

Her emails are one of the few that I actually look forward to and read with great interest! IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? Jessica Lessin , founder of TheInformation.com – I’m a big fan of Jessica’s vision and execution in tech journalism.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

APRIL 11, 2016

We were interested in looking at which topics were driving the most attention on social media, so we analysed all the posts from the conference to provide a top 10 topic share of voice: . It’s interesting to see the topic of “Regulation and Policy” featuring higher up the list since the 12pm update.

Conference 100

Conference Class Impressions Social Media 100

Onalytica B2B

MAY 3, 2018

To add to the above point, it is important that when you approach influencers, that you understand them and what is going to interest them. If you’re interested in speaking with one of our consultants to outline the results that you can achieve in your influencer program, get in touch by clicking the button below. GET IN TOUCH.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

SEPTEMBER 15, 2017

IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? On the other hand, many of the influencers I have listed, especially the Content Marketing Institute, represented by founder Joe Pulizzi, regularly publish authoritative content on content marketing.

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

AUGUST 7, 2018

IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? I believe also new ways of identifying influencers and with the emerging technologies that Blockchain possess coming into a larger role than most imagined even just a year ago or so when analytics began catching up to digital.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Onalytica B2B

MARCH 23, 2016

We were very interested in seeing which beauty bloggers and brands were driving engagement within the beauty community, so we analysed over 747K tweets containing the keywords “Bloggers OR “Beauty Bloggers” OR beautybloggers” and identified the top brands and individuals driving the conversation on Twitter. TOP 100 INDIVIDUALS.

Blogger 100

Blogger Branding Brand Identity Lead Ranking 100

Onalytica B2B

MARCH 29, 2018

Recently I’ve been very interested in social media’s role in the customer experience, and the determining factors of what gets shared. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON?

Work Management 100

Work Management Social Media Startups Marketing Management 100

Onalytica B2B

OCTOBER 15, 2015

If you’re interested in other topics (such as Machine to Machine , Wearable Tech , Internet of Things ) be sure to have a gander on our blog or why not propose some topics to us on twitter ? Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

Onalytica B2B

JULY 17, 2018

IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? Podcasts are an interesting space and there can be a lot of value there. Video is a huge part of my passion – YouTube specifically. Webinars fit nicely into the video area. I’m always looking for ways to collaborate in that space.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Onalytica B2B

NOVEMBER 22, 2017

Instead, focus on 1-2 leaders that are interesting and willing to experiment. Ask them if they’re interested in building their professional brand online and set their expectation up front. Not every leader is going to become a social superstar. Check their LinkedIn profile. Are they well connected? GET IN TOUCH. About the author.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

APRIL 18, 2016

We were very interested in seeing which professionals and brands were leading the online discussion at #IFGS2016, so we analysed 7K+ tweets from 31 March – 12 April 2016 mentioning the keywords “Innovate Finance Global Summit” OR #IFGS2016 OR #IFGS16. MAPPING THE COMMUNITY. Top 100 INDIVIDUALS. InfoZeroflows. FinTech México.

Branding 0

Branding Brand Identity Lead Ranking Lead Scoring 0