Paul Gillin

JULY 29, 2011

Not surprisingly, the company has tools that help in many of these areas, but that’s one reason its research is so useful: The recommendations are based upon the experiences of more than 100 customers. Online marketing provides much richer options for understanding how people interact with our content. Manage Social Content.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

DECEMBER 9, 2011

People are learning to treat each other as people instead of titles, and that improves the quality of interaction. Encourage people to use the tools they find valuable, find ways to accommodate them into your infrastructure and focus on security and data protection. Use the tools yourself.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

JULY 15, 2011

In his opinion, everyone in a company should learn to use the tools. They are delegating social interactions to one person, but they’re shortcutting the learning process by hiring people who can train others. Expertise shouldn’t be concentrated in one person or department.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

OCTOBER 11, 2012

LinkedIn is the only major social network that doesn’t permit brands to interact as members. Polls are a basic tool you can use to solicit feedback. Do you agree?”. Make it Personal. Only people can post content. With that in mind, make sure your posts have a personal tone. Take Advantage of Polls.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

OCTOBER 31, 2011

McAfee : You think in five years I’ll be able to go to Croatia and interact comfortably with the locals? If we can build robotic tools that help people, we can get incredible productivity. You can go to a new city where you’ve never been before and enjoy that city no matter where it is. Spector : Yes. We have to do that with robots.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

JANUARY 16, 2012

” This is not new tools, it’s a complete reinvention of systems that form the core of how a business operates. ” When you get serious about transformation, you stop thinking about tools and start thinking about platforms. ” Getting health care providers to interact social is a big challenge.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

SEPTEMBER 6, 2011

Lately, I’ve been looking at Klout , the popular new tool that bills itself as “The Standard&# for influence measurement. In essence, Klout treats every social network the same and all interactions equally, she said. People are drawn to quantitative methods because scores are easy to understand.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

But choosing the tool isn’t nearly as important as knowing how to put it to work. In order to do ROI right, you need to track every customer contact, not just interactions with the sales force. Web analytics today deliver unprecedented insight about online interactions. You can find a complete directory at Saas-showplace.com.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 20, 2011

The fact is that much of what works in consumer markets would fail in B2B interactions. The same tools can be applied – and we devote 250 pages to explaining how – but the tools that B2B marketers differ in some pretty basic ways from those liked by their B2C counterparts. Download a sample chapter.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JANUARY 4, 2012

The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. This is an important point because many of the tools Paine recommends work well in any medium. They still seek to communicate a message or favorable impression.

Social Media 50

Social Media Media Peer-to-peer PR 50