SnapApp

AUGUST 22, 2018

But as buyers today become increasingly self-sufficient, with 91% of millennial buyers avoiding interacting with sales people until the middle or end of their buying journey. How does interactive content support demand generation? Let’s look at a few common examples: Webinars.

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

SnapApp

AUGUST 7, 2018

In Greg Allen’s recent post , he explored why interactive content can assist marketing and sales alignment. Now, we’ll show—in three steps— how incorporating interactive content can drive marketing and sales alignment. The first step toward effective interactive content is to define what “effective” will mean.

Top of Funnel 59

Top of Funnel Interactive Marketing Sales Qualified Leads Lead Ranking 59

SnapApp

AUGUST 16, 2018

Enter, interactive content: the secret weapon of the modern sales superhero. Check out these examples of how interactive content can support your modern B2B sales process. Check out Blackbaud’s stats to date from their product picker: Read more about how Blackbaud uses interactive content here. Knowledge quizzes. Final Thoughts.

Top of Funnel 69

Top of Funnel B2B Sales Paid Search Agency Process 69

SnapApp

APRIL 1, 2015

Interactive content and video are two of those things – awesome separately, but even better combined. That’s why we’re excited to announce we’ve teamed up with Brightcove to offer in-video interactive content at the click of a mouse. Why Interactive Video? How Does Interactive Video Work? Content loading.

Cost per Lead 48

Cost per Lead Video Marketing Peer-to-peer Best Practices 48

SnapApp

NOVEMBER 27, 2018

In other words, interactive PDFs. To give you an idea of what’s possible with interactive PDFs, we’re exploring three strong examples of interactive B2B PDFs. The Demand Gen Marketer’s Guide to Interactive Content. Here’s a PDF developed to help marketers better understand interactive content.

Examples 48

Examples Top of Funnel Sales Qualified Leads Lead Ranking 48

SnapApp

DECEMBER 27, 2018

Since the launch, our customers have consistently seen incredible results with their interactive content. And that’s exactly why we built SnapApp for PDF—to help marketing and sales teams uncover more about their potential customers so they can personalize every interaction and close more deals. Agreement Express.

Marketing AI 54

Marketing AI Top of Funnel Sales Qualified Leads Examples 54

SnapApp

AUGUST 16, 2018

Enter, interactive content: the secret weapon of the modern sales superhero. Check out these examples of how interactive content can support your modern B2B sales process. Check out Blackbaud’s stats to date from their product picker: Read more about how Blackbaud uses interactive content here. Knowledge quizzes. Final Thoughts.

Top of Funnel 59

Top of Funnel B2B Sales Paid Search Agency Process 59

SnapApp

AUGUST 7, 2018

In Greg Allen’s recent post , he explored why interactive content can assist marketing and sales alignment. Now, we’ll show—in three steps— how incorporating interactive content can drive marketing and sales alignment. The first step toward effective interactive content is to define what “effective” will mean.

Top of Funnel 48

Top of Funnel Interactive Marketing Sales Qualified Leads Lead Ranking 48

SnapApp

AUGUST 3, 2016

So what do they need to know about hacking audience attention spans with interactivity? In this post, we’ll examine some stats that indicate how interactive content is effective for the ever-shrinking attention span, as well as what aspects make it so engaging for users. Why Interactivity Works for Short Attention Spans.

Emarketing 48

Emarketing Storytelling Class Interactive Marketing 48

SnapApp

JULY 26, 2017

Interactive video can greatly amplify the medium to become active experiences and better learning tools for both marketers and buyers. . It’s increasingly easy to understand why nearly 70% of those marketers using interactive video count higher engagement as one of the benefits. . VSP's interactive video is even more in-depth.

Top of Funnel 54

Top of Funnel Video Marketing Webinar Metrics Business 54

SnapApp

MAY 7, 2014

Last week, we discussed why letting your interactive content speak for you is critical for B2B marketing success. So this week, we will dive into the mechanics of interactive content, to show you what it is and why it can work for you. As you can see, interactive content can encompass a wide range of experiences.

Peer-to-peer 48

Peer-to-peer Content Lead Scoring Lead Ranking 48

SnapApp

JULY 15, 2015

Educate and delight your audience by layering in interactive elements. The time and effort you put into making an interactive infographic will pay off by marrying visual and kinetic learning in a powerful, memorable way. You can also think of interactive infographics as an opportunity to flex your creative muscles.

Trigger Marketing 48

Trigger Marketing Interactive Marketing Display Landing Pages 48

SnapApp

NOVEMBER 2, 2018

Last week, SnapApp held a webinar with Hileman Group , a digital marketing agency that helps marketers develop comprehensive digital marketing strategies and help build tools that drive clients’ success, to discuss ways to solve buyer’s journey pitfalls with interactive content. What makes them interactive? Watch the recording ).

Webinar Metrics 48

Webinar Metrics Top of Funnel Digital Marketing Funnels Lead Scoring 48

SnapApp

JANUARY 12, 2016

Here are five of the most common interactive content mistakes and easy solutions to rock your next campaign: . Moz made an awesome template that any company can use to sync their interactive content with greater goals. Our favorite thing about interactive content is super clear: IT’S FUN! Fail to Document Strategy .

Peer-to-peer 48

Peer-to-peer Content Urgency Marketing Advertising Benchmark 48

SnapApp

FEBRUARY 14, 2017

In the engagement economy, interactive content paired with marketing automation is enabling a two-way conversation that’s highly personalized and relevant, unlike the one-size-fits-all approach that we often see with static content. What does a static content experience look like in comparison to an interactive, automated experience?

Interactive Marketing 48

Interactive Marketing Marketing Automation Automation Content Marketing 48

SnapApp

JULY 16, 2014

We learned in our ‘ What Are Interactive Galleries ’ blog post just how impactful visual content could be - remember the ‘ 65% of people are visual learners ’ statistic? Interactive infographics on the other hand, create a dialogue and allow you to add a beneficial element to an already powerful piece of content. Request a demo. .

Marketing Automation Services 48

Marketing Automation Services User-Generated Content Interactive Marketing Customer Surveys 48

SnapApp

AUGUST 22, 2018

But as buyers today become increasingly self-sufficient, with 91% of millennial buyers avoiding interacting with sales people until the middle or end of their buying journey. How does interactive content support demand generation? Let’s look at a few common examples: Webinars.

Demand Generation 48

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 48

SnapApp

JULY 28, 2016

Ever wondered what makes interactive content so effective? The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it works, and what’s happening behind the scenes. Consumption of Interactive Content. Constructivism and Interactive Content.

Top of Funnel 48

Top of Funnel Content Work Management Interactive Marketing 48

SnapApp

OCTOBER 1, 2014

78% of B2B marketers say that generating more leads is the biggest challenge they are currently facing, and that is where interactive content comes in! By re- purposing your content to be more interactive, you are able to deliver amazing content experiences to build real dialogues with your audience. Content loading.

Leads 59

Leads Lead Marketing Qualified Leads Buyer's Journey 59

SnapApp

JULY 8, 2014

And secondly, interactive content – which provides a more engaging and faster experience – combined with the above stats makes galleries an obvious tool to add to your marketing toolkit. No matter what gallery you choose, the true value comes from the interactive experiences you allow your audience to engage with. you might ask.

User-Generated Content 48

User-Generated Content Stats Marketo Opinions 48

SnapApp

MARCH 2, 2017

Because the assessment requires a two-way interaction where the user answers questions to receive results, Vidyard new these buyers were interested. Getting Interactive Across the Funnel: Paycor. This included: The Paycor and SnapApp teams get amped about interactive. Read more about Vidyard’s winning sales enablement campaign.

Top of Funnel 48

Top of Funnel Campaigns Marketing Funnels Content 48

SnapApp

OCTOBER 31, 2017

A common question for us at SnapApp is some variation of the following: “Well, I get interactive and how it could help, but how do you actually integrate it into your campaigns?”. . Can we make this interactive instead?”. . Interactive white paper. Let’s get meta for a minute. The Millennials are Here: You Move, B2B Marketers.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

SnapApp

OCTOBER 7, 2015

Interactive content is an incredibly powerful tool for content marketing. Its visual, interactive form reaps high engagement rates and offers the two-way conversations audiences crave. Because of its powerful impact, marketers assume that it takes a lot more effort to create interactive content than your average blog post.

Rules 48

Rules Top of Funnel Digital Marketing Funnels Content 48

SnapApp

NOVEMBER 3, 2016

As video has become increasingly less expensive to produce for marketers, new technologies are also making interactive video just as easy to create. Sounds newfangled and futuristic, and to an extent it is, but the real reality is that adding interactive elements can be just as easy as creating a Powerpoint with the right platforms.

Interactive Marketing 48

Interactive Marketing Video Marketing Top of Funnel Planning 48

SnapApp

MAY 12, 2015

Sometimes called a persona or personality test , an assessment is an interactive questionnaire structured to match people with specific personalities, patterns, or identities based on their responses. Any white paper or long-form asset you create can be repurposed into at least one interactive assessment, and probably several.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

SnapApp

FEBRUARY 11, 2016

During our webinar yesterday we discussed Interactive Content Types for Everyone to Love. While these are my three favorite interactive content types, you should check out all the others available at SnapApp and watch our webinar. Conclusion.

Webinar Metrics 48

Webinar Metrics Content Customer Surveys Interactive Marketing 48

SnapApp

JUNE 19, 2015

We recently announced the release of our new interactive video product. To recap, an interactive video incorporates the question and answer functionality of a SnapApp assessment, quiz, poll, calculator, or survey into the fabric of the video itself – after the video has been produced. Add Interactive Content. Adding Prompts.

Video Marketing 48

Video Marketing Display Advertising Benchmark Interactive Marketing 48

SnapApp

DECEMBER 23, 2014

Here’s our roundup of the best interactive infographics from 2014. Bizo put together an interactive infographic allowing users to navigate through a B2B buyers' journey. Infinio put together a comprehensive interactive guide around trends in the data storage industry, collecting participant feedback on each point in the infographic.

Best Practices 48

Best Practices Buyer's Journey User-Generated Content Statistics 48

SnapApp

FEBRUARY 11, 2016

During our webinar yesterday we discussed Interactive Content Types for Everyone to Love. While these are my three favorite interactive content types, you should check out all the others available at SnapApp and watch our webinar. Conclusion.

Webinar Metrics 48

Webinar Metrics Content Customer Surveys Interactive Marketing 48

SnapApp

MARCH 7, 2017

And with the help of interactive assessments , they’re doing just that. Let’s learn a bit more about PPC ads, and then we’ll dive into how interactive content is helping marketers get more mileage out of this form of advertising. Interactive Assessments: Taking PPC to the Next Level. Enter the interactive quiz or assessment.

Paid Content 48

Paid Content PPC Paid Search Agency Ads 48

SnapApp

MARCH 18, 2016

Gauge interest and refine content marketing efforts by accelerating and optimizing your lead nurturing with marketing automation, personalized video, and interactivity. A marketing automation campaign or nurture stream is only as good as the information gained by content interactions. The beauty of interactivity is providing options.

Interactive Marketing 69

Interactive Marketing Marketing Automation Services Marketing Automation Automation 69

SnapApp

JULY 26, 2016

The definition of “interactivity” is tough to pin down because it can be implemented in so many different ways. There is no right way or wrong way to make use of interactive content on your website. The point of interactivity is to get your audience more engaged with your content and, thus, with your company. A Year After Pluto.

Best Practices 48

Best Practices Content Paid Search Agency Interactive Marketing 48

SnapApp

JANUARY 27, 2016

Yesterday we hosted a webinar, How to Use Interactive Content in Campaigns, that covered some really powerful ways to get the most out of your content. As a relative newbie to B2B marketing, this webinar really opened my eyes on how to use interactive assets in a marketing campaign. . Interactive Content in the Buyer’s Journey.

Interactive Marketing 48

Interactive Marketing Campaigns Content Paper 48

SnapApp

NOVEMBER 19, 2015

And the icing on the cake of your social media plan just might be interactive content. Instead of sweating the social shares of every blog post, incorporate a little bit of interactive content to reach an audience looking for a quick, mobile experience. Alabama Outdoors built a digital community around their passion for adventure.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

SnapApp

JULY 28, 2015

Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. Adding interactivity takes your traditional content and transforms it into a two-way conversation. What Is an Interactive White Paper? Read my information!”

Paper 48

Paper Interactive Marketing B2B Marketing Peer-to-peer 48

SnapApp

JUNE 11, 2015

To help marketers collect this kind of valuable prospect information, SnapApp is now offering interactive video to give marketers a way to add simple, drag-and-drop interactivity into any new or existing video. You can see this in action with a short interactive video from SnapApp video partner Vidyard: Content loading.

Video Marketing 48

Video Marketing Marketing Automation Services Youtube Advertising Mediums 48

SnapApp

AUGUST 12, 2014

As marketers ponder all of these questions, one thing is certain: Interactive content can help. But how does interactive content align with the buyer’s journey? By adding interactive content into the marketing mix, modern marketers are creating new, engaging and educational experiences at each stage during the buyer’s journey.

Ad Exchange 48

Ad Exchange Content Forrester Marketing Mix 48