Webbiquity

JUNE 15, 2021

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return. Can be instantly accessed.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

AUGUST 22, 2017

For example, you can create a business blog that regularly publishes latest industry news and trends in different ways by: Creating White papers you promote through email marketing campaigns. Producing videos you share on YouTube as well your website.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

DECEMBER 10, 2013

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Which content marketing tactics are most popular?

Statistics 100

Statistics SMB Content Marketing Planning 100

Webbiquity

NOVEMBER 17, 2015

I guess that’s because I’ve always wanted this blog to be about you, the reader, and your need for digital marketing information and guidance. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. click to enlarge). Not a place for me to “sell.”

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Webbiquity

OCTOBER 29, 2019

Email marketing software makes it easy to segment your customer list—based on which product(s) they own, geography, industry segment, or other factors—so that you can not only stay in touch with them, but consistently send them relevant information. Segmenting your list.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. White papers are a popular b2b marketing tool, but good ones are expensive to produce.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JANUARY 7, 2013

As noted here previously, with more than 90% of high-value buying decisions now starting with online research, it’s imperative for companies to be “everywhere” online when buyers are looking for information about what they offer. Web presence optimization (WPO) is the art and science of maximizing online visibility.

Optimization 100

Optimization Tools PR Paid Search Agency 100

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Link to product information from within your blog posts. Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

FEBRUARY 8, 2011

You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Again, you can download the complete Aggregage white paper on B2B Blogging Trends in 2011 here. There’s much more. Share this on Bebo.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

APRIL 21, 2020

Together, we developed the first mobile app that uses AR to digitize project status data collection on-site and provides managers quicker access to information, enabling them to take timely actions to complete projects on-schedule and at-budget. I enjoy creating and running successful businesses.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Webbiquity

JUNE 24, 2013

Content Rules is a must-read for anyone who wants to create compelling, useful information for their target audiences. Jay Baer uses the phrase “information annuity” while Marcus Sheridan of River Pools calls content “the ultimate gift that keeps on giving.” Book Reviews Content Marketing'

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Webbiquity

APRIL 4, 2016

Most people track their keywords to inform their content strategy and website design. For example, in this white paper on lead scoring, Socedo recommends treating social media keywords as lead activities. These keywords are best broken out into more focused groupings, perhaps by product feature, key benefit, or use case.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

FEBRUARY 7, 2010

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

MARCH 8, 2016

In B2B purchase decision making, text still rules (for now): 80% of business decision makers say they prefer to get vendor information in a series of articles, and 85% prefer text over video. 34% watch product and informational videos. Ebooks and white papers are least favored (at 3% each). But that won’t last.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

FEBRUARY 10, 2010

This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content. Unlike a company website, Twitter is immediate, informal and personal. To Become a Resource. Prospects don’t care about your products or services—they care about solving their problems.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Poorly crafted or overtly promotional white papers can actually have the opposite effect.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Webbiquity

AUGUST 8, 2011

To connect with buyers in this environment, your business website needs to provide them with the information they need—quickly and concisely. Much of this may seem obvious, but many business websites still either overload visitors with too much content or make key information hard to find. What do you sell? Keep it simple and clear.

Enterprise Management 100

Enterprise Management Marketing Management Marketing Websites Business 100

Webbiquity

DECEMBER 11, 2013

Stacy Thompson highlights three key elements to take into account in order to avoid wasting your (and your prospective audience’s) time, including relevance: “content that neglects to factor in the preferences of the reader is nothing more than what CMI (the Content Marketing Institute) defines as ‘informational garbage.’”

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. – White papers and research reports (59%). And use video. – Case studies (65%). – Videos (63%). – Webinars (63%). – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

JUNE 30, 2010

This is what makes a blog not just informative, but interesting. Whether you are sharing information primarily through writing, audio (podcasting) or video blogging, it all starts with the ability to tell a story, weave a narrative, or present an idea in an organized and coherent fashion. It brings life to the writing. Social skills.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

JUNE 23, 2010

Blog: informal / conversational tone. On your website, visitors are information consumers. In terms of topics, a website is usually inward-looking; it provides information about a company, it’s products, services, unique value proposition, pricing, hours of operation, location, sales channel, partnerships and other information.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

SEPTEMBER 7, 2010

Are they looking for more information on the product? Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Think about what type of information the potential buyer is looking for at each stage.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Web Presence Optimization (WPO).

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

DECEMBER 13, 2011

Google, Yahoo and Bing aren’t the only places people go to look for information. By sharing relevant and helpful information, whether your own of from other sources, you increase your value to those following you, and expand your network. Expand your online presence. Improve customer service.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. The hard part is mapping out the information delivery process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers. What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

JANUARY 25, 2010

Content that is not frequently shared includes product information, free trials and software documentation. The type of content you develop and share should be what’s important to your audience, not just information about your products or services. For social media marketing, your blog is “ground zero.&#

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

FEBRUARY 9, 2010

They don’t care about the technical details behind today’s lunch special or a thought leadership white paper on “Solving Your Mid-Day Hunger Issues,&# and are likely to be skeptical of a coupon for a 5% discount on outsourcing a critical IT project or purchasing a key piece of enterprise software. The lessons?

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

NOVEMBER 5, 2019

Research should inform every strategy and marketing decision. You can use search operators to find information about specific market segments on targeted websites. Without a clear message, contact information, simple forms, and easy navigation, potential buyers leave websites. White papers. Mobile-friendly designs.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

MARCH 17, 2023

B2B lead generation is the first stage in the buying process that aims at gathering information about the ideal client and then attracting them into the sales funnel. Your target audience is looking for insightful information, real-life examples, and insider secrets that will help fix their problem. Use the rule of “three Cs.”

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

Webbiquity

FEBRUARY 14, 2010

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Write an article (or articles) for Google Knol on topics pertaining to your product or service. As an example, here’s one I wrote about records management.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

JULY 10, 2018

The home page of your site needs to communicate three pieces of information in under 10 seconds: what you do; who you do it for; and. Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

AUGUST 12, 2021

There are many different types of CTAs you may want to include on your site: a newsletter signup, blog subscription, app download, ebook or white paper download, demo or consultation schedule, webinar or live event registration, or direct purchase. You can also use fonts, colors, and other features to emphasize key information.

Conversion Rate 304

Conversion Rate Design Conversion Marketing Websites 304

Webbiquity

SEPTEMBER 19, 2023

As noted, LinkedIn pre-fills basic information. Selecting Your Ad Format Single image ads are the most commonly used format, but video ads also work well for promoting blog posts, ebooks, and white papers. Since many people won’t watch more than the first 10-15 seconds, be sure to put the most important information up front.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Webbiquity

OCTOBER 11, 2018

Inbound marketing is about drawing people in by sharing useful, relevant information that is helpful to them. In fact, brands with the most informative and relevant content will see a higher number of website visitors (and a higher potential to turn those visitors into customers). What Is Inbound Marketing?

Inbound Marketing 221

Inbound Marketing Marketing Management Buyer Personas Planning 221