KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Former artillery officer, Madison Avenue ad man.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

FEBRUARY 10, 2021

SERP features are all the little widgets of information Google (or Bing) can put into the search results. Search Result URL Information. Here are some key pieces of information from recent research about featured snippets and where, how, and how often they appear in search results. What Are SERP features? Featured Snippets.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Facebook Events. Instagram Countdowns. Don’t Forget About Influencer Marketing.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JANUARY 19, 2022

LinkedIn, Twitter. LinkedIn , Twitter. There are many intent data platforms and tools out there, check out this list for more information on a few. Feel free to reach out to us on Twitter if you want to let us know what your favorite MarTech tool is, or contact us today to learn more about how we could help your organization!

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JANUARY 30, 2018

These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. It has up-to-date information on beginner topics, as well as exploration of more advanced themes. . Twitter Ads. Google AdWords and Bing Ads. Image Source: [link]. Facebook Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

SEPTEMBER 27, 2018

Start with identifying key contacts at the sites you’re targeting, then follow them on Twitter and engage with them on a regular basis. One of my favorite ways to do this is by creating public lists on Twitter. Of course, leveraging CRM and website data can help with gathering of all of this information. Did I miss anything?

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

AUGUST 27, 2019

TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

APRIL 10, 2020

This included updating strategic marketing copy, looking at new opportunities to create inbound links to interior pages, and refreshing outdated logos and organizational contact information. We would love to hear your thoughts through LinkedIn and Twitter to continue the discussion. Applicable industries.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

OCTOBER 3, 2017

It’s very easy to veer off course with the rapid influx of new information and discoveries on the web. Focus specifically on your primary objectives within the social media community, bookmarking interesting information for a more detailed investigation later in the day or during scheduled time during the work week.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

MARCH 10, 2021

Are you still doing Twitter B2B marketing like it’s 2018? Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. But Twitter is still a core part of most B2B social media marketing strategies. Twitter for brand awareness.

Twitter 295

Twitter B2B Marketing B2B Paid Search Agency 295

KoMarketing Associates

JUNE 2, 2016

While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Twitter network analysis tools like Followerwonk and Contaxio. Twitter lists to segment audiences and objectives.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

FEBRUARY 5, 2019

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. This information is most commonly influenced by the HTML title of a web page; hence why we recommend concise and unique HTML tagging on all web pages, targeting applicable keywords. Search Result URL Information.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

DECEMBER 8, 2021

B2B buyers have access to more data and information than ever — and that isn’t always a good thing. Buyers can get lost, not just in the buyer’s journey, but also in the overload of information and options they find online. The B2B buyer’s journey is no longer a straight line from discovery to conversion.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

FEBRUARY 13, 2018

As a mutual trade-off, share enough information to give your target audience a taste and pique interest, but not enough to give away the best information that you have to offer, until they sign up with their contact information and attend. Connect with her on Twitter at @AkvileDeFazio or at AKvertise.com.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

JUNE 14, 2016

Let’s take a look at some key points to consider: Proper Information. Contact Information. Make sure everyone has their email address listed on their profile and the visibility is set to allowing anyone to send and see contact information. Connected Accounts. make sure it’s added to their profile. LinkedIn Pulse.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin B2B Marketing 120

KoMarketing Associates

APRIL 27, 2017

Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. Twitter Tailored Audiences. Search engine advertising – or PPC – is not typically associated with account-based marketing. LinkedIn Account Targeting.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

FEBRUARY 23, 2016

One of the most effective social media platforms to do this is Twitter. With access to as little information as just customer names, you can simply search for their audience on Twitter and find their handles. But, once you find your audience on Twitter, how can you engage them? Social Media Advertising.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

DECEMBER 12, 2019

It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

JUNE 30, 2015

Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. While the manual review of a website’s “Contact Us” page and organizational information should always be done, commercial resources and plugins help expedite the process.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

SEPTEMBER 7, 2016

How to find the requisite information faster and more efficiently, reviewing five key Google Analytics features to consider using on an ongoing basis. Presentation via Slideshare: Need more information? Please drop us a message on Twitter , LinkedIn or email anytime if you have additional questions, concerns, or ideas.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Linkedin 120

KoMarketing Associates

NOVEMBER 27, 2018

Of course, this information is pretty vague, but through experience, we have identified a few key steps to take when attempting to create content for featured snippets. Twitter also launched their Twitter Ads Transparency Center, where you can plug in any username and see their active ads for the past 7 days.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

FEBRUARY 13, 2020

Nearly 47% of marketers claim that their information is siloed and difficult to access. B2B marketers should constantly aim to identify and address the questions that customers are asking, the information they are looking for, key challenges they are facing and painpoints they are experiencing. Align content and sales.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

JULY 26, 2018

When it comes to writing in the B2B space, it’s especially important to understand your audience including their role and daily responsibilities, the common challenges they face, their understanding of the topics you’re writing about, how they find information and read content, etc. Be Timely & Relevant. Did I miss anything?

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

MARCH 26, 2019

This applies across tactics, from blog posts to Twitter updates – despite the change to 140 characters, studies have shown Tweets with less than 100 characters perform 17% better than a longer update. Ditch the old 5-sentence rule and focus on what makes the most sense for the information you’re presenting. . Final Thoughts.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

KoMarketing Associates

MAY 25, 2022

Tools like SEMRush’s Keyword Magic Tool or Google’s Keyword Planner can help inform your keyword strategy with monthly search volume, trends, intent, and more. Reach out to us on Twitter if you want to let us know your favorite B2B Google Ads tips! These terms indicate the user is further down the funnel and close to conversion. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

FEBRUARY 20, 2018

This document serves as the bedrock of the program, as it allows us to gather critical information pertaining to the client’s business and industry. By the time we gather information from the initial discovery questionnaire and buyer persona insights, we have a wealth of data at our disposal about the business and target audience.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. Weibo has been called the Chinese Twitter – and for good reason. Overview of Sina Weibo.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

JANUARY 2, 2018

I find I retain more information when writing things down in addition to listening. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. We would love to read your ideas and perspective through Twitter , LinkedIn , and through comments below. Utilize Platform-Specific Resources.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

AUGUST 15, 2013

While website reporting tools and social media applications like HootSuite provide data on referral traffic and click thru’s, Twitter also offers a free set of traffic metrics via Twitter Analytics. From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.)

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

FEBRUARY 6, 2014

Complete Comprehensive Social Media Profile Information. This includes both a cover photo as well as a default profile image, profile name, a brief tagline and a more extensive introduction, contact information, and various links to sites and other social media profiles. Google+ Pages. Twitte r Pages. LinkedIn Company Pages.

Social Media 120

Social Media Cross-Selling Profiling Twitter 120

KoMarketing Associates

AUGUST 21, 2018

For more information on building a keyword list from the ground up, give the following posts from my KoMarketing colleagues a read through: How to Generate New Keyword Lists and Ideas. What is the format of the content on top pages (lists, definitions, general product information)? How to Prioritize Your List of SEO Keyword Research.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

APRIL 7, 2015

For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. on a weekday.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

JANUARY 29, 2019

Middle to end of the funnel content should offer in-depth information about your offerings, and most importantly, the pain points they address. Videos are more engaging than “words on a page” content and can typically offer the audience more information in a shorter period of time. Leverage Your Data!

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Lists: When information can be easily presented in a series of data points, or steps to explain a process, Google will use lists in featured snippets.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

JANUARY 27, 2014

Developing new content can be difficult and time consuming, and curation offers a way to share information, connect with others in the industry, and produce fresh content in a much less time consuming way. What this information tells me is 38.6% Twitter Strategies for the B2B Marketer. For the other 61.4% Poll site visitors.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

MAY 22, 2014

Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to better advertise their mobile apps. With this information, companies can now target specific users based on these data points. Twitter Publishing Network – MoPub. Helpful Resources.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120