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Anything Goes Marketing

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

For more information on autoresponder emails, see my post “ Email Autoresponders 2.0 If it is a new contact, send that person an email that acknowledges that they are a new registrant and provide information on what they will receive and when they will receive it. This ensures that you get the most of out your paid search campaigns.

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Tips to Improve How You Segment Your Database

Anything Goes Marketing

Reality Bites: We’re Too Busy, We Change and We Lie One of the easiest ways to build out the profile of individuals in your database is to ask people to provide you with the information you need for your segmentation purposes and to make sales happy. Are you allowing people to update their information? People lie.

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Email Tips for the New Year Part I

Anything Goes Marketing

How to Target the "Inactives" in Your Database Wendy Roth explains in her article 6 tips to win back inactive subscribers suggests targeting those people that have not responded to your emails in the last 6 months. With this additional information, you can target these people accordingly. Seriously - join already.

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How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. Here are the key items that you need to consider in building a lead nurturing culture: Targeted, Engaging Content is King.

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Email Marketing Gone Wrong - It's not the 1990s Anymore

Anything Goes Marketing

Including images in an email is actually a good idea depending on the email and the target audience. That means that every part of the email should have relevant information that I'm interested in. Now, you may have noticed that Shoppers did include my Shoppers Optimum points balance - which is a personalized piece of information.

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Wake up and Send More Email

Anything Goes Marketing

When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information. These are programs that target leads that are associated to stalled opportunities or contacts in your marketing database that are no longer responding to your emails.

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Automated Customer Scoring - Going Beyond Leads

Anything Goes Marketing

described a process of having account reps manually deliver important names and lead qualification information to the marketing team for possible upsell programs. In both cases, companies are using technology to inform customers of other offers that they may be interested in based on past activity.