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NOVEMBER 7, 2023

Effective email strategy, and strong deliverability, always rests on a foundation of high quality lists with the right information. But all of these apps come with a hefty caveat: their information is an educated guess, and not guaranteed to be accurate. The frequency of emails should be informed by the sales cycle of your product.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

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MARCH 1, 2024

How marketing can help sales nurture prospects to create opportunities Relevance to your audience’s needs, aligning it with your lead nurture efforts, and following up effectively are critical areas of focus when building a marketing pipeline, according to Jeff. He explains that it’s important to understand need and intent early.

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

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FEBRUARY 6, 2024

Gather all relevant assets that need to migrate in order to continue your existing nurture programs. This process should be simple so that your team can quickly re-create the relevant assets. Create folders for each asset type, and then download all relevant files to a specific folder using a zip file. Doing too much too fast.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

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MARCH 19, 2024

Tracking that behavior, your team can trigger campaigns to send that customer the most relevant resources to build pipeline and future cross-sells and upsells. Marketers often ask for information such as name, email address, and phone number when gating content. What is your greatest need?

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

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SEPTEMBER 25, 2023

Industry, size, revenue—these are all quantitative data points that can inform your ICP. You need to gather some specific level of information to assign this status, and this is where you can get down to brass tacks with sales: is first name and email enough to constitute an MQL? Startups or enterprise orgs?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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OCTOBER 2, 2023

Personalization: Deliver Relevant Messages at the Right Time In addition to consistency, financial services clients expect personalized experiences relevant to their needs. Personalization is about meaningful relevance: delivering the right message at the right time to meet a current need. Only 8% said it didn’t matter at all.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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FEBRUARY 26, 2024

This ensures that your ads are only visible to the relevant people at General Mills. In advertising, the addressable refers to the ability to target individual users or devices based on demographic or behavioral data with relevant and personalized ads. eBook Learn More What is Personally Identifiable Information?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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OCTOBER 3, 2023

Furthermore, when you create awesome industry reports or are featured in an analyst report, you have to get this information in front of prospective buyers.

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130