Kaon

JANUARY 9, 2017

has a start date and an end date) but rather it is an evolving process that requires constant updating, enhancements, and long-term sustenance. dynamic interactive experience, you should be able to create very targeted information exchanges that drive repeat visits and long term engagement. evolving content 2.)

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

JULY 31, 2015

The combination of increasing global competition, demands for shorter product development life cycles, more complex purchasing environments, and a changing dynamic in buying behaviors has resulted in an imperative to change the way that prospects and customers access information.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

Kaon

FEBRUARY 15, 2017

As customers interact with the AR application, they absorb more information because they are so emotionally connected to the experience itself. This allows for an enhanced emotional connection during the customer engagement which creates concrete memories and lasting impressions.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

OCTOBER 6, 2015

This type of information can be leveraged not only by marketing, but also in other areas such as customer service and product development. With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight.

Analytics 100

Analytics Correlation B2B Sales Tagging 100

Kaon

JULY 6, 2016

While some might see these prevailing sentiments in a negative light, marketers must understand how these forces can inform impactful strategies for successful acquisition and retention this year and beyond. Here are a few ways that marketers can leverage this knowledge and deliver superior results: 1.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154

Kaon

OCTOBER 21, 2015

The current process for trade shows was a heavy undertaking, and had room for optimization. ” After presenting to leadership, Hagay was given the space to experiment with this new technology and evolve the current trade show process. Adaptability : The virtual experience allows Seagate to customize information to each audience.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

DECEMBER 5, 2016

Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. Check out Kaon Interactive for more information. .

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Kaon

SEPTEMBER 25, 2015

One process. I learned a great deal of information and hope you did too from reading my posts! The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez from Structsales. 80% of leads converted are never turned into sales. What is the unified business model? One set of highly relevant KPIs.

Hubspot 100

Hubspot Sales Qualified Leads Lead Ranking Conference 100

Kaon

JULY 29, 2016

While some might see these prevailing sentiments in a negative light, says the report, these forces can inform impactful strategies for successful acquisition and retention this year and beyond. For additional information from Kaon Interactive, please visit here. Originally posted on MediaPost.

Purchase 100

Purchase Paper Interactive Marketing B2B Sales 100

Kaon

FEBRUARY 11, 2016

If prospects are drawing the wrong conclusions about our solutions, or not understanding our competitive differentiation, addressing those issues early on in their information-gathering processes is critical to establishing a solid foundation for sales success later. What’s best for me, individually? ROI) and the emotional (e.g.,

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

Kaon

OCTOBER 4, 2017

AR is the ability to insert digital objects into a camera view of the real world, based on information about the scene that is within the camera’s view. This is also the case with augmented reality (AR) and virtual reality (VR), two distinct but related technologies that have become popular in the business and consumer press.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

MARCH 25, 2020

Rather than creating disparate, one-off applications based on digitizing the process, they have sought to leverage the capabilities of digital technologies to transform the process. Here are a few examples of tools and approaches we are seeing that help guarantee business continuity, regardless of external, uncontrollable events.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

JULY 14, 2015

Using content marketing to deliver a compelling story allows marketers to build an emotional connection with the audience, bringing to life the information and making it relevant, interesting, and useful. When multiple senses are employed in processing information, the level of retention increases. Make content personal.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100