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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

Capturing information via online forms added additional value—for example, email addresses. Many are wary of filling out forms and sharing their information on websites. In an era where people are increasingly cautious about sharing their personal information online, the art of “softening the ask” becomes crucial.

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5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy

Scoop.it

A webinar is a virtual seminar. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies.

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Leveraging Educational Webinars: Building Credibility, Not Just Leads

Hinge Marketing

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

Attend a webinar? opt-out rate. With the new program, the average open rate spiked to 59%, click-through rates jumped to 31%, and we have a 2% opt-out rate (which is still within normal range, and hey, we’d rather have you opt out than struggle with deliverability issues , right?). We had to get more personalized.

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Top 50 Global Thought Leaders and Influencers on Personal Branding 2024

Thinkers360

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 35 Jason Tan Engage AI Contact Jason Tan Score: 30.76 Score: 30.33

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Top 50 Global Thought Leaders and Influencers on Retail 2024

Thinkers360

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 42 David Food Board International Contact David Food Score: 31.33

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Prepare for the Future of Email Insights and Analytics: Webinar Recording + Takeaways

Litmus

Didn’t make the live webinar? In the live webinar, we addressed two big changes that will impact marketing: Apple Mail Privacy Protection and the end of third-party cookies. In the live webinar, we addressed two big changes that will impact marketing: Apple Mail Privacy Protection and the end of third-party cookies.