Anything Goes Marketing

SEPTEMBER 30, 2006

The Element that informs the rabbit that it has 4 wheel drive. It hits its target market. I think I'm part of this market as I've noticed this car and may consider it if/when we purchase a new vehicle. Tags: B2C online marketing integrated marketing youtube. It's funny!

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Anything Goes Marketing

DECEMBER 13, 2007

This is a great idea and you can do a lot with this concept as the confirmation page is like a gateway into receiving additional information. Tags: confirmation pages email marketing online marketing. It's brilliant as it sets expectations (i.e. Do you have any great ideas you've tried?

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Anything Goes Marketing

OCTOBER 13, 2008

Don't confuse the web visitor with additional information. Tags: landing pages B2B online marketing search. This reduces the anxiety of the web visitor. It's a best practice to remove the site navigation so keep the page as is. I disagree with a few of the folks above. Good luck!!

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Anything Goes Marketing

JUNE 22, 2008

Always ask yourself if you really need those additional form fields (say for segmenting or personalization) and can you get that information in a future campaign or do you need this information right away. Another consideration is to ask subscribers what type of information they would like to receive.

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Anything Goes Marketing

NOVEMBER 19, 2006

If someone buys your product or downloads some information from your website, send them a thank you to show that you value them as a customer or a potential customer. Tags: email marketing online marketing blogging. He sees email as the optimal technology to do this by using transactional emails.

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Anything Goes Marketing

OCTOBER 3, 2006

Here's a great article by Chris Marriott over at iMedia Connection called: 3 Steps to Email Marketing with Search. It basically explains that when people are at the beginning of the sales cycle, they're just looking for information so provide people a way to sign up for your newsletter or a link to a whitepaper. What is Your Strategy?

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Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

OCTOBER 23, 2006

Typically this content is great stuff and includes tips, industry news, offers and other useful bits of information. For Heavens Sake Don't Waste Your Great Content Your marketing team has worked hard on your email newsletter. What typically happens to these email newsletters after you hit the "send" button? What is Your Strategy?

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Anything Goes Marketing

JUNE 24, 2007

For example, I work in the online marketing world so clients may ask what is the average open rate for software companies that have revenues over $500 million. You can then move to more of an online community effect where the content is no longer solely dependent on your company.

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Anything Goes Marketing

MARCH 7, 2007

Sending information that doesn't provide value to your prospect is a waste of time and can actually hurt you as the person may unsubscribe or look to your competitor. Tags: lead nurturing B2B lead generation online marketing. For the messaging itself, the relevancy part of this is crucial.

Lead Generation 100

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Anything Goes Marketing

MARCH 8, 2009

Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto. tools , online marketing. Tags: Blogger social media RSS search social bookmarking Twitter viral marketing online communities Web 2.0. social networks.

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Anything Goes Marketing

FEBRUARY 21, 2009

Reflecting back on a long week I had the pleasure of meeting a number of new clients and seeing what they have accomplished as part of their online marketing initiatives. I am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here.

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