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AI-powered martech releases and news: March 21

Martech

It allows for experimentation with multivariate and incrementality tests across various marketing channels, and exploration through the creation of custom metrics and user funnels. CommentBuddy.ai’s Chrome Extension generates contextually relevant comments across multiple platforms.

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Data plus analytics is the route to the truth

Martech

In a previous story , we looked at the importance for data analysis of avoiding bias and choosing the right metrics. ” Data analysis is supposed to replace hunches with facts. Data analysis is the “GPS.” It’s “ready, aim, fire” (data, analysis, action). So how do you get there?

Analytics 101
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What is N testing? (In 100 Words or Less)

Hubspot

Now, you might be wondering, "How does this differ from multivariate testing?". Multivariate testing is usually more comprehensive than A/B/n tests. For example, an A/B/n test will test one element of a web page, while a multivariate test will test multiple variables at once. It's a good question.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Mutiny allows marketers to easily personalize websites, from identifying inbound site visitors to serve them the most relevant experience to allowing you to create 1 to 1 personalized pages for target accounts. Mutiny is indispensable for multivariate testing as well as improving conversion rates via personalized experiences.

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How Machine Learning Can Help With Sales Forecasting

Hubspot

Next, they train the model and check its output until they’ve made sure that it generates accurate information. Machine learning generates accurate sales predictions based on time-series analysis, regression analysis, and decision trees. The more informational gaps or chaos in your datasets, your results are less reliable.

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Upleveling A/B Testing with AI for Conversion Optimization

FunnelEnvy

Source: FinancesOnline The testing process involves randomly showing users two or more page variants and then using statistical analysis to determine which version performs better. AI algorithms can delve deeper into user actions, uncovering hidden patterns and correlations that traditional analysis might miss. Deeper insights.

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Top 10 Conversion Rate Optimization Tools to Maximize Your Consultation Requests

SmartBug Media

Without these requests, you could be at risk of losing relevance in the market. Adobe Analytics Adobe Analytics provides real-time tracking, segment analysis, and predictive analytics so businesses can make data-driven decisions to enhance website performance. After all, this is the bread and butter of your business.