Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? This platform offers an integration with Google Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone. Video testimonials.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Webbiquity

NOVEMBER 23, 2021

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals. It’s bad UX and Google no longer rewards it.

Design 278

Design SEO Keywords Marketing Analytics Tools 278

Parse.ly

APRIL 6, 2020

Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. It’s the most popular solution for web analytics.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

KoMarketing Associates

MAY 7, 2015

When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. They’re essentially what users type into search engines while looking for information or products similar to yours. Digital tools, like Google Search Console , can help spot these problems and perfect your SEO working strategy.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Marketing Attribution 100

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 100

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Webbiquity

JULY 18, 2017

Because Google Analytics is very limited in its phone tracking capabilities, and because form and phone lead numbers are often inflated by spam, sales solicitations and the like, companies have a hard time determining how many true sales leads are being produced as a result of their online marketing campaigns.

Marketing Websites 240

Marketing Websites PPC Leads Lead 240

KoMarketing Associates

JANUARY 2, 2018

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well. A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic?

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

FEBRUARY 2, 2016

Last month, I presented our online marketing capabilities to a set of decision makers interested in working with us. They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. The One Critical Requirement: ONGOING communication between sales AND marketing.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses. Eager for specifics?

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Hinge Marketing

NOVEMBER 18, 2014

As the end of the year approaches, many professional services firms will ask “what is the return on investment for my marketing expenditures?” ” However, the ROI for traditional marketing investments is notoriously difficult to measure. And how does online marketing help your firm in the first place?

Online Marketing 48

Online Marketing ROI B2B Marketing Marketing Analytics Tools 48

KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google Analytics Release Notes.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Digital marketing helps small businesses build lasting customer relationships. Eighty-seven. Picture this: 41% of U.S.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. It’s where users get the most information and determine if the product or service is right for them. Linking Optimize with Analytics. Targeting the Right User.

Advertisements 207

Advertisements Advertising Optimization Google 207

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

KoMarketing Associates

SEPTEMBER 4, 2018

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. Contributed Community Activity.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

Martech

FEBRUARY 12, 2024

What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. Digital Marketing Knowledge.

Paid Search Agency 106

Paid Search Agency Planning Ad Building Enterprise Management 106

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

B2B Marketing Traction

NOVEMBER 25, 2013

How do you measure your online marketing performance? How do you know if you need improvement, and how to improve your online marketing? There are many analytic applications that you can use to track the technical details of your online presence. The most commonly used is Google Analytics.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. The primary channels for bringing in digital marketing traffic are: Social Media. Content Marketing. Email Marketing. Affiliate Marketing.

Work Management 68

Work Management Marketing Management Marketing Analytics Tools SEO 68

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? This platform offers an integration with Google Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. If you’re on the hunt for new marketing resources, look no further. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

KoMarketing Associates

APRIL 9, 2019

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. But here’s just one example : 58% of marketers said their top priority was lead quality. For lead generation marketers, just enter the value of a lead where the tool asks for Average Order Value.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

JULY 26, 2018

Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. As a B2B content marketer, your job is to reach people who are making decisions for their company rather than people who are making decisions for themselves. Find the most relevant and recent statistics and information.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. The primary channels for bringing in digital marketing traffic are: Social Media. Content Marketing. Email Marketing. Affiliate Marketing.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. The primary channels for bringing in digital marketing traffic are: Social Media. Content Marketing. Email Marketing. Affiliate Marketing.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. The primary channels for bringing in digital marketing traffic are: Social Media. Content Marketing. Email Marketing. Affiliate Marketing.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. The primary channels for bringing in digital marketing traffic are: Social Media. Content Marketing. Email Marketing. Affiliate Marketing.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. Image Source.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52