KoMarketing Associates

DECEMBER 1, 2015

Check out these posts for detailed info on the above tactics: 3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives. 6 Questions to Answer When Launching a B2B Content Marketing Program. Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration. Developing a Voice in a Community.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Martech Advisor

JANUARY 24, 2020

The successful completion of the test qualifies you for a free certification that you can embed on your website and LinkedIn profile. The Strategy of Content Marketing - Coursera. This course is a collaboration between Copyblogger, a renowned content marketing website, and UC Davis Extension.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

The Effective Marketer

APRIL 9, 2009

Insider information is always good when planning your next career move! You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Like Be the first to like this post.

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

The Effective Marketer

OCTOBER 14, 2009

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. Is like LinkedIn on steroids, because not only you can see who’s connected to whom, but also HOW they are connected.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

AUGUST 25, 2009

You can follow any responses to this entry through the RSS 2.0 When used effectively, PPT can be a great help in conveying information, telling a story, and engaging the audience. What has your experience been with powerpoint? This entry was posted on Tuesday, August 25th, 2009 at 9:02 pm and is filed under Communication.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JULY 16, 2009

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! This entry was posted on Thursday, July 16th, 2009 at 3:46 pm and is filed under Communication. United States License.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JANUARY 17, 2009

The principle of communicating also applies to ensuring the marketing manager gives the necessary information to others in the company to get their jobs done. Sales, finance, operations, shipping, each department manager needs specific information that will help them do their jobs. Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Online Marketing Institute

JULY 2, 2009

RSS Feed Subscribe to RSS Newsletter Different to the blog Main Skip to content May 28, 2009 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources 1. LinkedIn is like a 24/7 trade show that every one came to. (41 Follow Me The Author Who writes this?

Consulting 40

Consulting Linkedin Search Marketing Resources 40

Writing on the Web

DECEMBER 15, 2010

What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ? Do you access web content via RSS feeds? Right now I’m not spending much time on LinkedIn or Facebook or Twitter, and I know I should. Share this on LinkedIn.

Ning 100

Ning Digg RSS Aggregators 100

Chris Koch

JUNE 26, 2009

You need to identify the most important influencers in you market and track those conversations. Pick an RSS tool. One of the best ways to start is with RSS. There are a million tools out there for doing this, and you can integrate RSS feeds into your browser but I find that cluttered and distracting.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. Rand’s presentation is engaging and full of great information.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

APRIL 29, 2009

One other thing to consider is the teleconference provider, especially for your marketing webinars that are likely to have dozens of attendees. Thing of the following: - When should a new session / room / webinar (the terminology varies according to the platform) be reserved? - How will registrants get login information?

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

JANUARY 25, 2009

There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. This entry was posted on Sunday, January 25th, 2009 at 10:02 pm and is filed under Communication , Marketing Management , Marketing Planning.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 12, 2009

This is often the most important piece of information of the whole presentation. Some charts are clear and have all the information necessary, while others only glimpse into a certain question or answer. You may have to add supporting information either before or after the chart. Was the last trade show really effective?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

MAY 29, 2009

This entry was posted on Friday, May 29th, 2009 at 2:43 pm and is filed under Marketing Planning , Marketing Strategy , Pricing. You can follow any responses to this entry through the RSS 2.0 I’ve found your site via Yahoo and I’m really happy about the information you provide in your posts.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. You can follow any responses to this entry through the RSS 2.0 So, why is it free?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. If you have any questions, feel free to let me know, and if you’re interested I hope you can share this information with your readers. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

EMagine B2B Blog

AUGUST 19, 2014

You have to make your website as easy as it can be for users to find the information they need and get in contact with you. 5) You Are Not Coming Up In The Search Engines: You should have a search engine/online marketing strategy in place. Make sure you subscribe to current SEO blogs and articles to stay informed.

CMS Development 40

CMS Development Marketing Websites B2B RSS 40

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. I searched Wikipedia for information but couldn’t find an exact definition. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Buzz Marketing for Technology

JUNE 25, 2008

So he turned to LinkedIn, an online social-networking service that ? One of LinkedIn?s s happy with the choice and credits LinkedIn with helping him make the right decision. of which LinkedIn is currently the most prominent ? t even know how I would have found names without LinkedIn,? Where to network.

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

The Effective Marketer

JULY 21, 2009

It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) Do we need to create rules or procedures for using it?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Adobe Experience Cloud Blog

MARCH 31, 2011

Consider these 5 B2B marketing tips for press release success: 1. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. Also, keep the look and feel of your brand consistent both online and offline.

Press 48

Press B2B Marketing Tips B2B 48

Industrial Marketing Today

JANUARY 26, 2010

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. Optimize, optimize, optimize : That’s the golden rule of online marketing as is location, location, location in real estate. Sometimes you need help with a specific marketing challenge.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Webbiquity

JANUARY 24, 2011

A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Discover what information is available about a potential future boss or employee. PowerPoints That Turn Into YouTube Videos Create Instant Marketing Tool by MediaPost Search Blog. Share this on Bebo.

Social Media 100

Social Media Tools Buzz Media 100

Industrial Marketing Today

MAY 26, 2010

By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. There are plenty of charts and graphs too.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

The Effective Marketer

MARCH 12, 2009

In your calendar, ensure you have some time blocked prior and after the meeting : This may vary depending on the type of meeting, but you may have to prepare or read the agenda or even collect information. This entry was posted on Thursday, March 12th, 2009 at 9:22 pm and is filed under Communication , Marketing Management , productivity.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 12, 2009

The easiest way to ensure you won’t forget to add the meeting to your calendar and at the same time get all the detailed information that came in the email right there when you need it is to transform the email itself in the outlook calendar item. You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100

Planning Product Effectiveness Tips 100

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. That’s good news but it also creates a credibility problem.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your prospects are at different stages of their decision making process when they visit your site.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 20, 2010

Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work. Anything you can do to help them find the right information quicker will score big with engineers. You need to move beyond the free Google Custom Search tool for websites.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Online Marketing Institute

DECEMBER 15, 2010

techniques into white papers, business marketers can transform text-heavy white papers into more visually appealing documents that quickly deliver essential business information while adhering to popular Social Media communication principles. You can follow any responses to this entry through the RSS 2.0 By incorporating S.A.M.

Paper 40

Paper Best Practices RSS Landing Pages 40