Kevin Indig

SEPTEMBER 11, 2023

Join 6,000+ world-class SEOs, CEOs, Founders, & Marketers right now & you'll get: + strategy breakdown: monday.com's 77% traffic boost + industry news and expert tidbits every Wednesday + in-depth SEO strategy tips every Sunday Get on the list Faulty SEO baselines lead to unrealistic forecasts.

Forecasting 114

Forecasting SEO Microsite Domain 114

xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Based Engagement (PBE), and Carbon Design, the leading Personality Based Marketing agency , are pleased to announce the commencement of a strategic partnership to launch PBE. Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform. REDWOOD CITY, Calif.,

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Driven Engagement (PDE), and Carbon Design, the leading Personality-Driven Marketing agency, are pleased to announce the commencement of a strategic partnership to launch PDE. Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform. REDWOOD CITY, Calif.,

Design 118

Design Account Based Marketing Personalization Planning 118

Biznology

JUNE 6, 2012

I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. How to build an IA using keyword research.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

SnapApp

JUNE 7, 2018

In a world where marketers are constantly being asked for more, how do you resist the urge to send over every Maybe-Qualified-Lead to sales to hit your numbers? According to MarketingSherpa , 61% of B2B marketers send all leads directly to sales, while only 27% of those leads will actually be qualified. Or are you?

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

NuSpark Consulting

APRIL 13, 2012

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. This area is one of the most crucial, but often misunderstood elements of lead generation.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SendX

MAY 30, 2019

Not even their marketing leads! 5,000%) more likely to lead to a purchase. And to crown it all, email converts more leads to buyers than any other marketing medium. Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. They started with 12 people on their mailing list.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

The Point

FEBRUARY 11, 2014

How to ignite your company’s growth so marketing is filling your sales pipeline with more new buyers than needed to beat your future revenue goals…AND without increasing your cost per visit and cost per lead. HS] I notice that you integrate with some of the leading marketing automation vendors, including Marketo and Act-On.

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. That’s generated a good amount of traffic and leads. Here is the second in a series of Thought Leader Interviews for MarketingSherpa.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Oktopost

MAY 12, 2021

By surrounding your brand with dedicated users who can share their product experiences, you create a treasure trove of helpful information. B2B marketers have been taking advantage of this for several years now, but it is an easy way to group people together on the world’s leading professional social media platform. When you know this?

Communities 121

Communities Ad Building Brand Identity Branding 121

Marketing Insider Group

JUNE 19, 2014

It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the leading editors of the 20th century. Information Overload. And with the amount of information in the world doubling every 18 months, visual stories are becoming more important to brands and individuals alike.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Contently

OCTOBER 11, 2019

It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. This is a great example of building a microsite around a cause. Think of this list as medicine for marketers searching for inspiration.

Creativity 134

Creativity Examples Content Marketing Planning 134

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. That's generated a good amount of traffic and leads. Here is the second in a series of Thought Leader Interviews for MarketingSherpa.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Driven Engagement (PDE), and Carbon Design, the leading Personality-Driven Marketing agency, are pleased to announce the commencement of a strategic partnership to launch PDE. Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform. REDWOOD CITY, Calif.,

Design 62

Design Account Based Marketing Personalization Planning 62

xiQ

APRIL 4, 2022

Sales Intelligence provides personality insights, 3600 account intelligence, and industry trends in real-time so users can engage their buyers at the right time, in the right way, with the right information. Instasites (microsites designed for individualized experiences). Explore xiQ Workbench.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. Where marketing and sales need to work together as leads proceed through the funnel.

Paid Content 100

Paid Content Lead Generation Lead Ranking Lead Scoring 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Introducing the new buyer This is not new information. We all know that the way people consume information has changed.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

SmartBug Media

AUGUST 31, 2020

When your business can develop and maintain a presence on key review sites that are ideal for your specific industry, you can gain a real competitive advantage and use it as a sales and marketing tool to effectively drive qualified traffic and leads. Establish Consistency Between Your Content and Landing Page.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. If no information is available in the cookies, the visitor is tracked as a New Visit. New and Returning Visits. Trial/demo requests.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Customer Experience Matrix

AUGUST 13, 2013

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. did they eventually buy? is there someone else at their company to talk to?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Don’t have the budget to work with YouTube influencers?

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Digital B2B Marketing

FEBRUARY 14, 2012

Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively? Demand generation is too focused on lead capture and not focused enough on meeting the needs of their audience. Here are my key takeaways from the discussion.

Demand Generation 100

Demand Generation Demand Generation Marketing Websites 100

The Lead Agency

APRIL 6, 2020

As such, businesses that use events as part of their overall marketing strategy have lost vital opportunities to network and generate new leads. However, businesses that are willing to think a little differently and adapt their normal processes can still interact with their audience and generate leads.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

Hubspot

NOVEMBER 11, 2020

survey , bloggers have ranked as the third most trustworthy source of information, following only friends and family. Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. The "Stories" microsite has a simple tagline -- "Get an inside look at the people, places and ideas that move us."

Design 101

Design Examples Best Practices Microsite 101

Crimson Marketing

JULY 23, 2015

Leads vs. Opportunities. As an easy example, a click-through or open isn’t a lead. A lead is a qualified response that Sales can follow up on. But, while that’s a fairly traditional definition, the accompanying idea that Marketing just pitches leads over the fence and moves on is now rather outdated.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. 10 mind-blowing microsites by iMedia Connection. Fred Brown enumerates six differences between corporate websites and microsites (e.g. Find out how to make landing pages work harder and increase conversion rates.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Televerde

SEPTEMBER 22, 2020

More information is available here. The microsite that won the Lucite trophies that you display by the coffee machine? In practice, they have different incentive structures that lead them to pursue different goals. More information is available here. The beautiful eBook you created?

Planning 52

Planning Microsite Deliverability Barriers 52

Salesforce Marketing Cloud

JUNE 7, 2023

But what happens to the essential information after the pitch? Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement.

Microsite 52

Microsite Design Tips Banners 52

SnapApp

MAY 24, 2016

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? This data also allows the right follow-up information to be sent to the right people at the right time. Interactive content (like a interactive calculator as a lead gen tool).

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

PureB2B

APRIL 2, 2017

You can also create popups to help increase lead conversion rates. Make sure that all your posts are directed at helping users and equipping potential clients with useful information. Include a link to your landing page or blog that leads them to sign up and provide their email address. Create Valuable Content. Blog, blog, blog!

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Anyword

SEPTEMBER 9, 2022

Always Lead With Value. Because our feeds are likely over-saturated with content, it’s important to always lead with value. In practice, this looks like putting the most important message or piece of information about your post in the first few words or sentences. Don’t bury the lead, as they say. Cater to the Platform.

Social Media 98

Social Media Conversion Media Tips 98

DealSignal

AUGUST 30, 2021

These departments can provide valuable information to support your campaigns, such as insight about underutilized features that would actually solve a common customer pain point you are building a campaign around. You can also invest in automation tools that help you discover new, hot leads based on intent.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Litmus

OCTOBER 26, 2018

However, email’s disruptive evolution from static message to mailable microsite presents many challenges. While excitement is high for interactive emails, it has become clear that email’s evolution from static message to mailable microsite is going to take many, many years. Email Marketing ROI: The Factors that Lead to Better Returns.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81