Information Intent-based Leads Leads Microsite 
DealSignal
AUGUST 30, 2021
These departments can provide valuable information to support your campaigns, such as insight about underutilized features that would actually solve a common customer pain point you are building a campaign around. This is crucial among account based marketing best practices but is often overlooked.
DealSignal
JANUARY 25, 2023
These departments can provide valuable information that can support your campaigns, such as insight into underutilized features that would actually solve a common customer pain point you are building a campaign around. This can lead to wasted time and resources, and can negatively impact the effectiveness of your ABM tactics.
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